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Paperchase

Paperchase to Grow Their Footprint Across The UK

Paperchase are providers of innovative design-led stationery, established in the United Kingdom. Paperchase, with 130 stores, used CACI’s knowledge and data to successfully grow their estate and better understand their customers.

The Challenge

Paperchase were looking to optimise their estate whilst continuing to grow their footprint across the UK through a series of stand-alone stores and concessions.

The requirement included understanding what made a successful store and what physical thresholds were required to ensure a profitable store that performed against required hurdle rates: store size, pitch and rent.

The Solution

CACI took Paperchase’s customer and store performance data and developed a property roadmap to support the rollout of the Paperchase estate.

The project included a KPD analysis of the existing estate, combined with CACI’s proprietary catchment model Retail Footprint, Acorn demographics, population and expenditure estimates, and rental data.

The Results

The strategy delivered across mainstream retail centres and smaller secondary towns, retail parks, and Next concessions, providing Paperchase with a robust and actionable plan for growth.

This has proven invaluable as Paperchase now have a clear understanding of the elements required to hit the hurdle rates of new stores as they look to continue to grow.

Further information

If you want to hear more about how CACI's Retail expertise can help you with your location strategy, get in contact now +44 (0)20 7602 6000

"Paperchase engaged CACI to deliver a roadmap for prioritisation of investment in new stores by location. We found CACI to be helpful, engaging and knowledgeable and they have a delivered a model, based on our historical market performance and their data, which will be invaluable as we continue to grow our UK footprint."

David Bateman, Chief Financial and Operating Officer, Paperchase Products
UK Headquarters
Kensington

Kensington Village
Avonmore Road
London
W14 8TS View Kensington office map

 

Paperchase to Grow Their Footprint Across The UK

Paperchase