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InSite

Start doing amazing things with data

Discover new opportunities for growth by connecting brands with people and place.

InSite gives you the power to understand your customers, understand their value and find more of them.

You really can’t afford to be without InSite. It is the most powerful location intelligence tool on the market.

It connects people and place and uncovers business critical information about how customers engage with brands. You’ll be able to understand the external factors that impact a brands performance in different locations and build an evidence-based strategy to identify and capitalise on new opportunities.

InSite is the only GIS tool that is powered by CACI data, including Acorn. It combines the most granular and accurate consumer demographic, lifestyle, behavioural and spend data on the market.

InSite is a game-changer

InSite is a game-changer for any organisation that wants to engage with customers at a location level.

Organisations across the world have proved the value of applying InSite to reveal performance improvement opportunities and future potential from powerful and detailed demographic catchment analysis.

Whether you have no in-house expertise, or well-developed data analytics capability, InSite delivers the customer analysis you need.

InSite is integral to our approach and modelling: we use it to investigate where existing customers come from, to identify similar customer bases elsewhere and detect missed opportunities. Our results come from a strong and sophisticated methodology – InSite plays a key part in the process.

Rob Fogg, Lead Location and Data Analyst, Pintarget

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