Fresco is CACI’s powerful individual level, financial services segmentation. To build it, we’ve combined data from the IPSOS Financial Research Survey with CACI’s own wealth of data on the UK population.
Fresco divides the UK into 12 segments and 52 sub-segments. They’re based on an individual’s life stage, affluence, product holdings, channel usage and attitude to money. Fresco gives you a universal vocabulary to describe your customers, prospects and the market.
Fresco’s is the gold standard classification within the financial services sector. That’s because of its ability to divide UK consumers into discrete and clearly defined groups.
Stephen Shawcross, Senior Global CRM Manager, Hotter Shoes
The big appeal of Fresco was being able to map to an individual customer. This supercharged our Customer Experience Strategy.