Fresco

Data for powerful, insightful segmentation

Creating your customer segments is simple with Fresco. Then, apply the insight to your customer database, for a level of detail about your consumers that will make your marketing communications, propositions and product development more relevant and engaging. You can also leverage Fresco insight to optimise your branches, based on customer needs in each location. Fresco is ideal for both strategic and tactical work.

Profile your customer base to understand your key segments.

Use the Fresco insights to define your messaging, to improve campaign personalisation.

With  CACI’s Demographic Data API, you can immediately assign your customers to a customer journey, based on their Fresco segment. The API allows for real-time coding of customers and prospects, so your customers will receive personalised content from their very first contact with you.

You can aggregate Fresco data to understand market potential for your products. It helps support headroom calculations. It informs outdoor media planning for out of home advertising, door drops and newspaper inserts. It helps you optimise branch networks to meet specific local needs.

You can re-aggregate Fresco microsegments (the most detailed level of Fresco data) and combine them with your transactional data to develop bespoke customer segmentations.