Leading-edge UK consumer database

Understanding your customers is crucial in today’s competitive world. Ocean, our leading-edge consumer database covering the UK population, provides insight on demographic, digital, lifestyle and attitudinal characteristics for individuals within households. This helps you target your messaging, develop propositions, understand the UK market and find new customers.

By combining data from the Edited Electoral Roll, research surveys, open data, government data and many other sources, we’ve created a picture of the UK population that you can apply to your own customers.

Appending any of Ocean’s 500 attributes to your consumers creates a powerful input into segmentations and propensity models. You can also profile and identify lookalike audiences for prospecting with offline and digital advertising.

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