Solutions
Restaurant Site Selection Services
Choose the right Location. Drive long-term success.
Location, location, location; it’s everything. At CACI, we help restaurant brands make smarter decisions with advanced analytics and market intelligence. Our proven site selection strategies ensure you open in the right place, attract the right customers and deliver sustainable growth.
Why restaurant site selection matters
A restaurant’s success depends on its location. 60% of new restaurants fail within the first year and poor site choice is a leading cause.
Choosing the right site means understanding:
Who your customers will be
Where they live, work and spend time
How accessible your location is
Presence of competition around a site
CACI’s data-driven approach
CACI combines consumer behavioural data, predictive modelling and market intelligence to identify high-potential sites for restaurant brands.
This includes:
Demographic analysis
Income, lifestyle, dining habits and spending power of the people around a site
Footfall forecasting
Predict traffic by daypart and season
Competitor mapping
Spot saturation and uncover white space opportunities
Cannibalisation modelling
Avoid overlap with existing sites
Delivery potential
Ascertain site suitability for takeaway and ghost kitchens
Key factors we analyse
Visibility and accessibility
Is your site easy to find and reach?
Parking and transport links
How will customers reach your site?
Local demand generators
Offices, retail hubs, leisure destinations
Market saturation
Competitor benchmarking and gap analysis
Future growth potential
Understand long-term site viability and scalability
Why choose CACI
- Trusted by leading brands like Nando’s, Five Guys and Popeyes.
- Our models are tailored for UK and European markets, accurately predicting site performance for expansion and risk mitigation.
- Scenario planning: We help you evaluate growth options, manage risks and make data-driven decisions.
- End-to-end support: From initial strategy to execution, our team guides you through every step of site selection planning for long-term success.
- Focus on future growth: Planning for tomorrow, we consider scalability and lasting viability, helping your business thrive as markets evolve.
- Data-driven insights: Using consumer data and market intelligence, identify high-potential sites and gaps in the market.
Partnering with CACI means smarter, strategic site selection tailored for your restaurant’s growth.
Want to know more about us?
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FAQs
Answers to common questions about restaurant site selection.
Restaurant site selection is the process of choosing a location that maximises customer reach and profitability through data-driven analysis.
Key factors include demographics, footfall, accessibility, competition, accessibility and delivery potential.
We combine consumer behaviour data, market intelligence and predictive modelling to identify high-potential locations for your brand.
Even with great food and service, a poor location can limit visibility and reduce revenue. Location drives footfall and brand exposure.
Yes, we support UK and European strategies for global restaurant brands.