About Optimove
FeaturedOptimove, the creator of Positionless Marketing, frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. Positionless Marketing improves campaign efficiency by 88%.
Optimove’s Positionless Marketing Platform includes Optimove Engage and Orchestrate for cross-channel campaign decisioning and orchestration; Optimove Personalize, a digital personalisation engine and Optimove Gamify, a loyalty and gamification platform.
For two years running, Optimove has been positioned as a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs, recognised for AI-driven decisioning, prescriptive insights and the ability to orchestrate personalised campaigns in real time across channels.
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How CACI & Optimove work together
CACI and Optimove work together to help organisations transform their marketing by making customer insight easier to access, understand and act on.
By combining Optimove’s AI‑driven CRM platform with CACI’s expertise in customer data and segmentation, we help teams deliver more timely, relevant and effective customer journeys that drive higher retention and lifetime value.
Together, we support clients across areas such as:
Unifying customer data for a complete, accurate view
Real‑time personalisation and insight activation
Creating on‑demand, channel‑ready content
Automating and improving campaign performance
Understanding your customers with geodemographic insights
Orchestrating consistent, joined‑up journeys across channels.
We ensure Optimove’s capabilities are fully embedded into your marketing operations so every insight can be turned into smarter decisions, stronger customer relationships and measurable growth.
Learn more about Optimove
About Adobe
FeaturedAdobe is a global leader in digital experience, empowering organisations to create, manage and optimise customer journeys at scale. Through Adobe Experience Cloud, Adobe helps businesses unify customer data, deliver personalised experiences across channels and turn insights into action in real time. From content and commerce to data, analytics and journey orchestration, Adobe enables brands to engage customers more meaningfully and drive measurable business outcomes. Trusted by organisations worldwide, Adobe combines innovation, security and scalability to help teams move faster, work smarter and deliver exceptional customer experiences.
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How CACI & Adobe work together
CACI and Adobe work together to help organisations deliver better data-driven customer and digital experiences.
By combining Adobe platform capabilities, including Journey Optimiser, CDP, Campaign, Target and Analytics with CACI’s expertise in data strategy, activation, architecture and optimisation, we support teams in designing and delivering personalised customer journeys that drive measurable impact.
Together, we support a wide range of client needs, including:
Implementing and integrating Adobe Experience Cloud
Upgrading and modernising Adobe Campaign setups
Real-time journey orchestration with Adobe Journey Optimizer
Personalisation and experimentation with Adobe Target
Building unified customer profiles and identity resolution
Turning insight into action with Adobe Analytics.
Through a shared focus on data, personalisation and customer experience, CACI and Adobe help organisations make every interaction smarter, more relevant and more connected.
