CACI launches Ask Aida, its AI platform to accelerate data analysis at scale

Dan Parr

08/06/2026

In this Article

CACI is delighted to announce the launch of Ask Aida, its AI platform designed to help businesses analyse CACI’s trusted data rapidly and at scale. Ask Aida brings together CACI’s proprietary data sets and models with customer data, where required, to surface answers instantly.

Ask Aida reduces the time taken to analyse data across teams, democratising access to insights and enabling faster answers to everyday business questions. For example, if you need deeper insights into existing and prospective customers for an activity such as a product launch, Ask Aida can provide a comprehensive overview using CACI’s demographic and consumer data. This allows you to quickly understand specific consumer segments and access detailed information across more than 700 attributes, delivering fast, accurate results.

Removing the stress from the early stages of decision-making, Ask Aida provides instant overviews that can then be explored in more detail, freeing analysts to focus on ideas that drive tangible business outcomes.

“We’re delighted to be launching Ask Aida,” says Tracy Weir, Chief Executive of CACI. “It provides our clients with a faster, more flexible way to access our market-leading data. We’ve worked closely with our clients to deliver a solution they truly need. Ask Aida provides AI technology in a solution that is compliant with UK legislation, delivering answers that are relevant and secure, based on data from CACI and the data you choose to add into it.

“This is a landmark product for CACI, making access to our data easier and more efficient than ever. More people in your organisation will have smart access to interrogate the insight. I’m really excited about the possibilities this opens up.”

About Ask Aida

Ask Aida is CACI’s agentic AI platform, designed to transform how organisations leverage CACI’s data and models and blend it with their own data. It is more than just an LLM. It understands language as well as the client’s world. It’s a productivity engine that empowers users across an organisation to unlock the full value of their data. It delivers actionable intelligence at scale, securely and ethically, all backed by CACI’s human intelligence.

About CACI

CACI Ltd is a wholly owned subsidiary of CACI International Inc. Headquartered in London, our operations take place from multiple offices across the UK, Europe and India with over 1650 full-time employees. We empower organisations to make bold, strategic moves with the power of data and technology and our expertise spans industries, from retail and finance to public sector and transport – delivering intelligent solutions that drive progress and create measurable impact.

For any enquiries, please contact mediaenquiries@caci.co.uk

Case study

How Zero Gravity use Acorn to support underrepresented students

Summary

Zero Gravity is a digital platform connecting low-income students in years 12 and 13 with undergraduate mentors for app-based mentoring into highly selective universities. Zero Gravity has previously worked with CACI to enrich their understanding of the backgrounds of thousands of applicants through CACI’s Acorn. This is a geodemographic segmentation of the wider UK population used to assess students’ socio-economic backgrounds based on their postcodes.

Company size

Industry

Education

Products used

Challenge

Matching social and economic needs with educational and career opportunities is one of the major challenges that Zero Gravity has sought to address.

Every year, around 50,000 students from socially mobile backgrounds achieve top GCSEs. However, only a third of these students make it to highly selective universities, and even fewer progress into top graduate careers. This discrepancy underscores a prevalent issue: while talent is evenly distributed across socio-economic backgrounds, opportunity is not.

The underrepresentation of socially mobile talent at elite universities and in prestigious careers is not due to a lack of ability. Instead, factors such as the “Network Advantage” (the intangible advantage of having access to a broad professional network identified in Zero Gravity’s Gap Zero report), resource shortages and imposter syndrome often hold these students back. The challenge for Zero Gravity is to bridge this gap, ensuring that talent from low-opportunity backgrounds can access the education and careers they deserve.

Solution

To address this challenge, Zero Gravity developed a sophisticated ‘potential identification system’ to identify and support socially mobile talent. A key component of this algorithm is the integration of contextual student profiling from Acorn. Insights drawn from Acorn provide a granular understanding of the socio-economic environment faced by students at home, enabling Zero Gravity to accurately evaluate their academic potential and their challenges.

By combining this information with Zero Gravity’s own academic performance data, the algorithm indexes top-performing students within the bottom groups of social advantage. This allows Zero Gravity to connect with socially mobile talent at the earliest stages of their educational journey.

By providing rich socio-economic insights, Acorn enhances the precision of Zero Gravity’s talent identification process, ensuring that support is directed towards students who are not only high achieving, but also from disadvantaged backgrounds.

Results

In the most recent academic cycle, Zero Gravity has achieved remarkable success by helping over 8,000 students from low-opportunity backgrounds secure places at top-tier universities – all free of charge – due to the social value the organisation drives. Notably, 800 of these students gained admission to Oxford and Cambridge, both of which rank among the top 10 higher education institutions globally. Additionally, Zero Gravity has launched the Zero Gravity Fund, directing nearly £1.5 million towards scholarships for its latest cohort of students.

The success of the current model has enabled Zero Gravity to focus on other opportunities to support disadvantaged students. The university mentoring platform has been such a success that they’ve now developed an innovative new service to help students into the workplace following graduation. Zero Gravity now pairs these young people with industry mentors and provides them with tailored support to access leading universities and, ultimately, successful careers. This enhanced approach not only equips students with the tools and guidance needed to reach their full potential but also contributes to a more diverse and inclusive talent pipeline for employers.

Learn more about Acorn

Case study

How CACI’s data supported the University of St Andrews

Summary

St Andrews, on the east coast of Scotland, is a unique and captivating place. The university is a key part of its charm. Founded in 1413, the University of St Andrews is known for its rich history as well as cutting edge teaching and research. More than 10,000 students attend the university, including around 8,000 undergraduates from Scotland, the rest of the UK and overseas. St Andrews is consistently ranked in the top three UK universities and the best in Scotland.