Location Planning :
+44 (0)20 7602 6000

Understanding locations. Understanding consumers

InSite is a Geographic Information System (GIS) – a software application that brings data, analysis, mapping and reporting seamlessly together. InSite allows you to define the geographic area or catchment and analyse associated data such as the population who live and work there. InSite stands out from other GIS tools because it couples functionality with ease of use and is powered by CACI data – the most granular, accurate and current consumer demographic, lifestyle, behavioural and spend data available. 

As an InSite customer you are provided with direct access to many of these valuable data sets, and the ability to append them to your own customer, location and performance data – seamlessly within one simple, easy to use interface. Our industry-leading training and support will ensure that you can maximise the full benefit of the system from day one, and with InSite Everywhere, you can access all this from wherever you are online, using your tablet.


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Case Studies

Burger King Case Study

Clarks Case Study

Our Clients

Customer Insight

  • Profile the demographic, lifestyle and economic characteristics of your current customers to better understand who they are and how best to service their needs
  • Understand who currently lives and works in and around your current locations, and those you are looking to expand into, to determine a brand or service fit
  • Understand what marketing channels your current and target customers most commonly interact with and determine what messaging is most likely to resonate




Location Insight

  • Map where your target customers live and work to uncover optimisation opportunities within your current store network and reveal new opportunities for site expansion
  • Benchmark site potential against your existing estate
  • Determine the impact of your own or competitor openings on performance
  • Analyse competitor battlegrounds for potential gaps or areas of overinvestment
  • Assess the strategic value and market potential of a possible new site location before investing in feasibility studies
  • Evaluate and prioritise locations for expansion, both within and outside the UK, based on calculated market potential – supporting international business growth and investment strategies

Further information

For further information on InSite and how it can help you call one of our consultants on
+44 (0)20 7602 6000

UK Headquarters

Kensington Village
Avonmore Road
W14 8TS View Kensington office map



InSite helps you target the right customers in the right locations to maximise potential and minimise risk.