Case study
Delivering effective engagements for Age UK supporters with Demographic Data
Summary
Age UK offer free information and advice on topics as diverse as claiming benefits to finding a care home. With a growing ageing population, they play an integral part in helping many of our older generation with their struggles to live comfortably.
Company Size
1,000 – 5,000
Industry
Non-Profit
Products used
Challenge
Age UK came to us for help with the following challenges.
Need to be able to track ROI against campaigns
Create a dashboard that allows different departments to see the customer profiles
Solution
CACI’s suite of demographic data helps the charity build a deeper understanding of its diverse supporter and customer base; whether they be a donor to the cause, an event participant, product purchaser, or any other relationship holder.
Results
CACI’s suite of demographic data (Acorn, Fresco and Wellbeing Acorn) allows Age UK to be smarter in its communications strategy. Having a deeper understanding of its customer base, Age UK can be more considered when planning whom to contact with specific offers that are best suited to each of its customer segments.
