Make every network change safe: Assurance, observability & lifecycle

In my first blog of this two-part series, I broke down the five automation metrics and principles I rely on most to help leadership demonstrate value. This second blog builds on that thinking. In my e-book, Network automation in 2026: building resilience, assurance and future-ready networks, I explained that one of the biggest challenges that network and operations leaders face today is making every change safe. 

Automation is not just about efficiency, but maintaining control within modern networks that are dynamic, distributed and tightly-connected to cloud platforms and third-party services. While automation is essential, speed without control creates risk. By unifying the three capabilities of assurance, observability and lifecycle management, it becomes possible to execute network changes in a safe and repeatable way.

Assurance: Validate before and after every change

For me, assurance is the foundation. Validate every change is safe and compliant before it goes live, then confirm it behaves as intended after deployment. Continuous validation before and after every change is now expected, helping to ensure changes are safe and compliant. Streaming telemetry and service mesh architectures provide real-time visibility, making it easier to spot issues and respond quickly

How to implement assurance:

  • Define policies as code and embed them in your pipeline. 
  • Run intent checks to catch misconfiguration and drift early. 
  • Use change windows that include automated validation and safe rollback paths.

Outcome: Fewer failed releases and emergency fixes and better audit outcomes because evidence is generated as part of normal work. 

Observability: Real insight from streaming telemetry

In my first blog, I covered MTTR and MTTD with the time it takes you to detect issues and restore normal service. Observability is what drives this. Move beyond static, device-centric health checks to provide continuous visibility across paths, services and users.

How to implement observability: 

  • Stream telemetry from network and edge assets into a common model. 
  • Use service mesh patterns where appropriate to trace requests end-to-end. 
  • Align dashboards to service objectives, not individual devices. 

Outcome: Faster detection, clearer root cause and performance data that stakeholders can actually trust. 

Lifecycle management: Remove tech debt as you modernise

Teams often try to automate on top of legacy risks. Lifecycle management prevents that. You plan upgrades, renewals and retirements proactively to prevent new changes from piling risk onto legacy.

How to implement lifecycle management: 

  • Maintain an accurate inventory and map controls to business risk. 
  • Standardise on reference designs that are easier to secure and support. 
  • Budget for renewal and decommissioning alongside new projects. 

Outcome: Lower exposure, simpler operations and a platform that adapts as the business evolves. 

How to implement a safe automation framework

To bring assurance, observability and lifecycle management together for safe automation, I recommend organisations consider the following best practices:  

  1. Start with responsibility: Assign clear owners for providers and controls. Everyone should know who approves what. 
  2. Use reference designs: Build simple patterns that map known threats to specific controls, then reuse them. 
  3. Automate safely: Codify configuration and policy, prevent drift and escalate recovery with tested rollbacks. 
  4. Adopt Zero Trust: Assume breach, verify access and enforce least privilege across sites and clouds. 
  5. Strengthen monitoring: Track performance, changes, access and compliance in one place. 
  6. Keep governance practical: Set standards that teams can follow, measure them and iterate. 

What to measure

To make progress visible and defensible, you can refer back to the core metrics from my e-book and previous blog:  

  • Change success rate and rollback avoidance 
  • MTTR and MTTD
  • Compliance score and drift
  • Latency and packet loss against service objectives.

These metrics will help you determine whether your automation is actually making change safer.  

Two quick wins for the first 30 days

If you want to quickly build momentum, I recommend: 

  • Pre-change validation on one high-traffic service: Add automated checks for policy compliance and performance impact, then track the effect on change success rate. 
  • Drift detection with weekly remediation: Choose a critical domain, enable drift alerts and close gaps to raise your compliance score. 

Where SD-WAN and SASE fit

At the edge, SD-WAN and SASE extend consistent policy and observability to every site. They simplify operations, support identity-led access that aligns to Zero Trust and reduce risks from technical debt and legacy systems so networks can adapt securely as business needs evolve. 

How we can help

In my work with clients, I see the same challenge time and again: network change needs to move faster, but it also needs to be safer and more predictable. At CACI, we help organisations bring structure, visibility and governance to complex networks so change can happen with confidence. 

We support teams in putting practical assurance and observability in place, improving lifecycle management and reducing configuration drift, without slowing delivery. That means fewer regressions, clearer accountability and a more predictable change pipeline.
 
If you’d like to explore how this approach could work in your environment, visit our Network Automation page to start the conversation with our specialists. 
 
You can also download my new Network Automation in 2026 eBook for a deeper dive into how assurance and automation work together to build resilient, future-ready networks. 

Five network automation metrics & principles every CIO should track

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In my new e-book ‘Network automation in 2026: building resilience, assurance and future-ready networks’, I uncover how network automation is no longer just about speed, but about reducing operational risk, strengthening compliance and stabilising services when the unexpected strikes. To meet the expectations of leadership, network automation must clearly demonstrate its ability to deliver on outcomes.  

This first blog in a two-part series breaks down five automation metrics and principles I rely on to help advise leadership: practical, executive-friendly and aligned to how boards evaluate resilience, risk and customer experience.

1. Change success rate and rollback avoidance 

What it is: This is the proportion of changes that complete as planned without causing incidents or requiring rollback. 
Why it matters: In my experience, this is one of the fastest ways to prove to leadership that automation is about increasing safety and predictability, not just throughput. 

How to improve:  

  • I always begin with applying pre-change validation, policy gates and standardised reference designs that map controls to threats with simple, repeatable patterns. These give teams simple, repeatable patterns that map controls to threats. 
  • Instrument your pipelines to capture change outcomes automatically.
  • Assign clear ownership to execute each change and align teams.  

What good looks like: A steady rise in successful, first-time changes and a consistent fall in rollbacks over consecutive release cycles. 

2. Mean time to detect (MTTD) and mean time to repair (MTTR)

What it is: The time it takes you to detect issues and restore normal service. 
Why it matters: I find that detection and recovery are very important for leadership, especially because automation and observability deliver measurable business value. 

How to improve:  

  • Stream all of your telemetry into a single view, then use intent checks to highlight drift or policy violations and automate first line remediation where safe.  
  • Strengthen monitoring by tracking network performance, changes, access, compliance and security events.

What good looks like: Faster detection windows followed by runbook-driven recovery that is measured in minutes, not hours.

3. Compliance score and configuration drift

What it is: A combined indicator of how closely your estate aligns to policy and how far it strays from approved configurations. 
Why it matters: Boards and auditors need confidence that controls are enforced consistently across hybrid estates. 

How to improve:  

  • Treat policies as code and run continuous checks.  
  • Block non-compliant changes before they land.  
  • Generate audit evidence automatically to save a huge amount of time.  
  • Keep governance practical by setting clear standards, control owners and measurable policies. 

What good looks like: A rising compliance score with drift trending down. Exceptions are documented and time-boxed. 

4. Alert volume reduction

What it is: A measure of how many alerts actually correlate to meaningful incidents. 
Why it matters: High alert volume hides real risk and drains team capacity. 

How to improve:  

  • Consolidate tooling, de-duplicate at the source, only measuring what maps to user or service objectives.  
  • Safely automate by applying Infrastructure as Code and Policy as Code to prevent drift and speed up recovery.

What good looks like: Fewer alerts, higher signal quality and a clear link between alerts and customer impact. 

5. Latency and packet loss against service objectives

What it is: End-to-end performance measured against the targets that matter most for your services. 
Why it matters: User experience is the ultimate goal. Device health means little if transactions stall. 

How to improve:  

  • Set service-level objectives (SLOs) for your priority journeys, instrument path visibility and factor network changes into performance reviews.  
  • Adopt Zero Trust principles to assume breach, verify access and enforce least privilege.  

What good looks like: Stable or improving latency and loss for your top services, even during high change periods. 

How to get started 

I recommend teams start small when adopting these metrics, but take the following into consideration: 

  1. Select two high impact metrics that you can measure today. 
  2. Automate the collection and reporting so data is timely and trusted.
  3. Share a simple scorecard with trend lines and short commentary.
  4. Only add more metrics when the first set is stable. 

How we can help

In my work with CIOs, one of the biggest challenges I see is turning network automation into something that’s measurable, governed and trusted. At CACI, we help organisations align automation with business goals, reduce operational risk and create real clarity around performance and compliance. 

We bring proven architectures, practical operating models and clear measurement frameworks, so teams can track success rates, reduce configuration drift and improve incident response. We also help teams build simple, outcome focused scorecards that connect day-to-day network activity to executive priorities. 

If you’d like support establishing a metrics baseline or shaping an automation roadmap around the principles in this blog, visit our Network Automation page to learn more or get in touch with our specialists. 

You can also download my Network Automation in 2026 eBook for a deeper look at the frameworks and metrics that high performing organisations are using today. 

In the next blog in this series, I’ll explore how assurance, observability and lifecycle management work together to make every network change safe. 

CACI announced as AWS Launch Partner for European Sovereign Cloud (ESC) delivering EU-controlled data and compliance

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CACI Ltd is delighted to announce it has been selected by Amazon Web Services (AWS) as an official launch partner for the AWS European Sovereign Cloud (ESC), a major AWS initiative designed to help organisations meet stringent European digital sovereignty, security, and compliance requirements.

This appointment further reinforces CACI – a global AWS Premier Tier Partner – as a trusted advisor for organisations looking to adopt sovereign cloud solutions while leveraging the scale, resilience and innovation of AWS.

The European Sovereign Cloud is purpose-built to ensure the highest levels of governance and assurance, making it particularly suited for mission-critical and highly regulated sectors such as public services, national security, defence, financial services, healthcare, and critical infrastructure. This is also essential in supporting large commercial organisations navigate regulatory landscapes, protect sensitive data, and maintain customer trust at scale.

Why are the AWS ESC Principles Important?

The AWS ESC applies the principles above in the European context, giving organisations absolute confidence that their data and operations remain under tight European control, while enabling innovation without compromise.

Key capabilities include:

  • EU-only operations: managed exclusively by EU-based personnel, ensuring governance and operational independence.
  • EU data residency: all customer data – including metadata – remains within the EU, supported by isolated service environments.
  • Independent European infrastructure: physically EU-based facilities with separate control systems including independent billing, security, and multiple Availability Zones for resilience.

What Being an AWS ESC Launch Partner Means for CACI Clients

CACI brings proven expertise in cloud transformation, security, and compliance. Becoming an ESC launch partner further enables CACI to:

  • Guide organisations through sovereign cloud adoption using AWS best practices.
  • Deliver secure and compliant solutions tailored to EU regulatory requirements.
  • Enable innovation without compromise, by combining sovereignty with AWS scalability and resilience.

To prepare for this milestone, CACI has invested in advanced training for its teams on AWS Digital Sovereignty competency and principles, ensuring clients receive expert guidance in planning, migrating to, and operating sovereign cloud environments.

Tracy Weir, Chief Executive of CACI Ltd, comments: “We’re proud to be named an AWS launch partner for the European Sovereign Cloud. This partnership reinforces our dedication to helping organisations across public and private sectors meet stringent sovereignty requirements, whilst leveraging the power of AWS. It also underlines our commitment to delivering excellence and best practice across every stage of AWS cloud adoption.”

CACI AWS Credentials and Sovereign Cloud Expertise

CACI pairs deep AWS expertise with secure cloud delivery experience across defence, public services, finance, healthcare, and critical infrastructure. Our powerful capabilities include:

  • First AWS Trusted Secure Enclave Vetted Partner the UK providing trusted National Security & Defence sensitive solutions
  • Other AWS Competencies including Migration, DevOps and Government Consulting
  • A partner ecosystem of 36+ strategic partners across all verticals
  • Jezero Landing Zone Accelerator: AWS validated secure cloud LZA enabling rapid deployment on AWS, and compliance with global security standards
  • 400+ AWS certifications: held by expert CACI engineers.

AWS ESC launch timeline, locations, and investment

AWS ESC begins its roll out from January 2026, starting with its first region in the State of Brandenburg, Germany, expanding capabilities and coverage to additional regions over time. This phased approach reflects AWS’s commitment to supporting European organisations with scalable, sovereign cloud solutions.

AWS has also committed €7.8 billion in investment in Germany by 2040 as part of this initiative, reinforcing its long-term support for European digital sovereignty and innovation.

With over five decades of delivering complex programmes across commercial and public sectors including highly regulated, mission-critical industries, CACI is well-positioned to help organisations adopt secure, compliant cloud solutions on the AWS European Sovereign Cloud.

For help with ESC or any AWS or other cloud projects, get in touch today.

What is refactoring in cloud migration? 

Refactoring in cloud migration means making significant architectural and code-level changes to an existing application to optimise it for cloud environments. Instead of simply lifting and shifting a workload, refactoring restructures it to use cloud native services such as managed databases, containers, microservices or serverless computing. 

Common migration patterns include rehosting, re-platforming, refactoring, rebuilding or replacing. Refactoring sits in the middle of the modernisation scale, keeping the core application but improving internal structure, removing legacy dependencies, updating frameworks and unlocking new capabilities. 

This approach is growing in adoption, with a large percentage of enterprises now combining cloud migration with application modernisation to remain competitive. When done well, organisations can reap substantial benefits of refactoring from cloud elasticity and faster development to improved resilience and long-term cost efficiency, which this blog uncovers. 

Benefits of refactoring in cloud migration

Refactoring requires investment, but the long-term gains are often significant. In doing so, organisations can gain: 

Improved scalability and performance

By adapting applications to use cloud native components such as container orchestration, managed databases or asynchronous workloads, organisations can achieve higher performance and better resilience under load. 

Reduced long-term costs

Although refactoring may increase migration effort, it often leads to lower operational costs. Cloud-native services offer auto-scaling, pay-per-use pricing and more efficient resource consumption. Over time, this results in better financial performance than traditional lift-and-shift. 

Faster delivery and innovation

Refactored applications are usually more modular and easier to update. This supports continuous deployment, quicker releases and faster time to market, which are ideal for product teams and digital delivery. 

Lower technical debt and easier maintenance

Refactoring replaces old libraries, removes legacy components and reduces complexity. This improves stability and simplifies systems for engineering teams to maintain and enhance. 

Stronger security and compliance

Modern cloud architectures embed identity management, encryption, monitoring and audit controls. This makes it easier to meet regulatory requirements and improve security posture.

Future-readiness and flexibility

Refactored solutions adapt more easily to new technologies, cloud services and business requirements. They are better positioned for AI integration, data platform modernisation and future cloud strategies. 

Challenges of refactoring in cloud migration

Refactoring is one of the more advanced cloud migration strategies, which lends itself to complications. Some of the challenges to be aware of include: 

Higher upfront effort and cost 

Refactoring requires redesigning and rewriting parts of the application. This means more time and investment compared to rehosting or re-platforming. 

Complex transformation risk

Innate changes to architecture may introduce new bugs or operational risk. Without careful planning, live services may face disruption during cutover. 

Legacy constraints and dependencies

Some applications are tightly coupled or built on outdated frameworks, which makes refactoring more time consuming. Legacy systems may require major rework before they are cloud-ready. 

Risk of cloud provider lock-in

Cloud-native services offer significant value, but can complicate multi-cloud strategies. Organisations must balance innovation with portability requirements. 

Cloud skill gaps across teams 

Refactoring requires cloud architecture expertise, software engineering capability, DevOps skills and updated security practices. Many organisations are still building on skills in these areas. 

Delayed return on investment

Refactoring benefits increase over time. Stakeholders may expect instant cost savings, which can create pressure if results take longer to appear. 

Best practices for cloud migration refactoring

Refactoring is most successful when approached with structure and clarity. The following best practices can help reduce risk and improve outcomes: 

1. Carry out a complete application assessment

Review application dependencies, integrations, data flows, technical debt, scalability and risk. This helps map the complexity of the estate and segment workloads based on refactoring suitability. 

2. Prioritise the right applications

Focus refactoring on high-value workloads such as customer facing services, highly scaled systems or applications requiring innovation. Avoid refactoring low-value or soon-to-be-retired solutions. 

3. Create a clear business case and measurable KPIs

Define long-term success: improved performance, cost efficiency, error reduction, increased release frequency or reduced maintenance overhead. Tie each refactoring decision to a measurable outcome. 

4. Adopt cloud native architecture patterns

Use microservices, event-driven design, serverless functions, containers, managed data services, API gateways and infrastructure as code. CACI’s Cloud Engineering and Implementation Services helps organisations effectively adopt this. 

5. Embed security and governance from the beginning

Security must not be retrofitted. Implement identity and access management, encryption, logging, monitoring, network controls and compliance checks early.  

6. Invest in skills and organisational readiness 

Support DevOps adoption, cloud architecture upskilling and platform engineering capabilities. Consider establishing a cloud centre of excellence.  

7. Deliver refactoring in waves

Avoid large, risky transformations. Move applications into the cloud in phases: pilot, assessment, refactor, migrate, validate and optimise. This will reduce risk and increase confidence. 

Cloud migration with CACI

Refactoring during cloud migration can unlock scalability, performance, agility and long-term cost savings. However, success depends on having the right expertise, governance, cloud architecture and migration strategy. 

CACI helps organisations design and deliver modern cloud solutions through its 
Cloud Engineering and Implementation Services, including:  

  • Cloud readiness assessments 
  • Refactoring planning 
  • Modernisation frameworks 
  • Cloud native delivery. 

We also provide Platform Migration for complex legacy estates and Solution Implementation to build secure, scalable platforms for modern applications. 

If you are planning to refactor applications for cloud or considering a modernisation strategy, get in touch with us to find out how CACI can help you achieve scalable, secure and cost-effective results. 

Cloud migration challenges: A 2026 guide to risks, strategy & tools

Cloud is now firmly mainstream, with roughly 94% of enterprises using cloud services and a growing majority running over half of their workloads in the cloud. Worldwide end-user spending on public cloud was forecasted to reach roughly $723 billion in 2025, underlining just how critical cloud has become to a business’ strategy.  

Yet despite this investment, cloud migration challenges remain stubbornly persistent. One major study found that organisations spend on average 14% more on migration than planned and 38% of migrations are delayed by more than a quarter, driven by complexity, poor planning and skills gaps. Another widely cited report notes that 84% of organisations struggle to manage cloud spend effectively.  

This guide explores the most common cloud migration challenges, why they occur and how to design a migration strategy, tooling approach and operating model that gives you a much higher chance of success. It also demonstrates how CACI’s cloud, engineering and implementation services can support your journey. 

What is cloud migration and why is it so challenging?

Cloud migration is the process of moving applications, data, workloads and underlying infrastructure from on-premises or legacy environments into cloud platforms. It can also include moving between clouds or from one cloud service model to another.

Types of cloud migration

Understanding the main migration patterns is a useful starting point for setting expectations: 
 

  • Rehost (lift-and-shift): Moving workloads with minimal changes. 
  • Replatform: Making modest optimisations (e.g. managed databases) during migration. 
  • Refactor: Re-architecting applications to use cloud-native services. 
  • Rebuild: Rewriting systems from scratch for the cloud. 
  • Replace: Retiring legacy apps in favour of SaaS solutions. 

Most organisations end up using a mix of these approaches across workloads.

Complex deployment models

Modern estates typically combine: 

  • Public cloud for scale and agility 
  • Private cloud for specific compliance or performance needs 
  • Hybrid cloud spanning on-prem and cloud 
  • Multi-cloud using several providers. 

Gartner expects 90% of organisations to adopt hybrid cloud by 2027, reflecting the reality that few businesses are “all in” on a single environment. More choice is valuable, but it amplifies governance, integration and cost-management challenges.

Cloud benefits versus migration risks

The benefits of cloud are well documented: agility, scalability, resilience, innovation, access to AI services and more. IDC’s overview of cloud market trends highlights how cloud is now the foundation for data, automation and AI use cases. 

However, without a structured approach, migrations can lead to: 

  • Higher-than-expected operating costs 
  • Outages and performance issues 
  • Security gaps and compliance risk 
  • Stalled programmes and change fatigue.

This is where understanding the main cloud migration challenges becomes essential. 

Most substantial cloud migration challenges (by phase)

Grouping cloud migration challenges by phase of the journey helps you anticipate issues before they derail your programme.

1. Strategy & business alignment challenges

No clear business case

Many migrations begin with a general desire to “move to the cloud” without defining measurable success criteria. Are you aiming for reduced costs, faster product delivery, better resilience, improved security or all the above?

Lift-and-shift by default

Under pressure to move quickly, organisations often default to lift-and-shift. While appropriate in some cases, this often leads to increased cloud costs and disappointed stakeholders once workloads land in an environment they were not designed for.

Misaligned stakeholders

Finance wants predictable spend, IT wants stability and business units want new features tomorrow. Without a shared roadmap and governance model, priorities can easily clash.

How to mitigate these challenges

  • Define a clear business case with KPIs (e.g. target cost savings, uptime, deployment frequency)
  • Involve IT, finance and business leaders from the outset
  • Use a structured migration framework and consider partnering with specialists such as CACI’s cloud, engineering and implementation services to co-create your strategy.

2. Discovery & assessment challenges

Poor application and dependency visibility

It is not uncommon for organisations to start migration planning and then discover that they do not have a complete, up-to-date inventory of applications, databases, integrations and dependencies. Missing a single critical dependency can cause outages when workloads are moved.

Legacy constraints

Older platforms, bespoke middleware and tightly coupled integrations obfuscate cloud migration. Some systems may be out of vendor support or lack documentation.

Underestimating integration complexity

Hybrid and multi-cloud architectures must integrate cleanly with on-prem systems and SaaS applications. Underestimating integration can lead to brittle connections and security gaps.

How to mitigate these challenges

  • Use automated discovery and assessment tools to build a realistic view of your estate
  • Map dependencies visually and prioritise high-blast-radius systems
  • Classify workloads using a structured model (retain, retire, rehost, re-platform, refactor, replace)
  • Consider a Platform Migration approach with expert support, such as CACI’s dedicated Platform Migration service.

3. Architecture & technical challenges

Choosing the right architecture

The breadth of cloud services is both a blessing and a curse. Teams must choose between virtual machines, containers, serverless, managed databases, message queues, data lakes and more, often with incomplete information and tight deadlines.

Performance and latency issues

Network design, data placement and application architecture all influence latency and throughput. Poor decisions in these areas can degrade customer experience and internal system performance.

Vendor lock-in

Leveraging cloud-native services maximises value but may also increase dependence on specific providers. Regulatory and data-sovereignty discussions, particularly in the UK and EU, are causing many organisations to carefully consider portability and digital sovereignty strategies.

How to mitigate these challenges

  • Define reference architectures and guardrails early
  • Run performance tests in pilot migrations
  • Make conscious choices about where you accept lock-in for higher value and where you prefer portability.

4. Cloud migration security challenges

Security is consistently cited as one of the top cloud migration challenges. Government and industry bodies emphasise that cloud— used correctly— can be more secure than on-prem infrastructure. The UK government’s Cloud First policy and accompanying guidance stress the importance of security-by-design, shared responsibility and robust governance.

Identity and access management (IAM)

Misconfigured IAM, overly broad privileges and lack of role-based access control are a major root cause of cloud incidents.

Data protection

Sensitive data must be encrypted in transit and at rest, with careful key management and robust backup and recovery procedures.

Compliance and shared responsibility

Regulated sectors must demonstrate compliance with standards and regulations in a model where security responsibilities are split between provider and customer.

How to mitigate these challenges

  • Establish an IAM strategy with least-privilege access and strong authentication
  • Implement encryption, key management and robust logging from day one
  • Use security posture-management tools and align with public guidance such as the UK cloud guide for the public sector
  • Build security into your cloud platform as part of solution implementation rather than as an afterthought.

5. Data & integration challenges

Moving large volumes of data

Migrating terabytes or petabytes of data without impacting operations requires careful planning. Complex cutover plans, bulk transfer tools and synchronisation mechanisms are often needed.

Data quality and consistency

Inconsistent schemas, duplication and poor data governance can lead to mistrust in analytics and operational systems post-migration.

Integrating cloud with on-prem and SaaS

APIs, message queues and integration platforms must be carefully designed to avoid fragile, tightly coupled connections.

How to mitigate these challenges

  • Treat data migration as a dedicated workstream
  • Clean and reconcile data before moving it
  • Design integration patterns (e.g. event-driven architectures) aligned to your target operating model
  • Draw on lessons from real-world programmes like CACI’s case study on HMCTS Court Store and Bench’s move to AWS.

6. Cost, governance & FinOps challenges

Cloud is often sold as a route to lower costs, but the reality is more nuanced. In 2025, 84% of organisations struggled to manage cloud spend and cost optimisation remains a top priority year after year.

Bill shock and opaque spend

Without robust tagging, budgeting and monitoring, costs can escalate quickly. Bursty workloads, test environments left running and underused instances are common culprits.

Weak financial governance

Traditional budgeting models are not always suited to variable, usage-based pricing. Cloud makes it easy to spend money, but not to spend wisely.

Unclear total cost of ownership

Many organisations underestimate the ongoing cost of running cloud environments, including observability, security, data transfer and platform teams.

How to mitigate these challenges

  • Adopt FinOps principles early, not after migration. A growing number of organisations are doing this specifically to tackle cloud waste and align spend to business value
  • Tag resources consistently to enable accurate cost allocation
  • Use budgets, alerts and dashboards to track spend against KPIs
  • Consider getting external support from cloud specialists such as CACI’s Cloud Services to design your governance model.

7. People, skills & operating model challenges

Skills gaps

Cloud-native, DevOps and automation skills are in high demand. Internal teams may lack experience in designing and operating cloud platforms at scale.

Operating model friction

Existing ITIL-style processes and siloed teams do not always translate well to cloud environments, where continuous delivery and shared ownership are essential.

Cultural change

Cloud is not just a technology shift, but a cultural one. Teams must embrace new ways of working, from infrastructure-as-code to platform teams and product-centric delivery.

How to mitigate these challenges

How to build a cloud migration strategy that avoids these challenges

A structured cloud migration strategy is your best defence against these pitfalls.

Step 1: Define business outcomes and KPIs

Start with the “why”:

  • Cost optimisation (e.g. target percentage reduction in run-rate costs)
  • Improved resilience (e.g. RPO/RTO targets, availability SLAs)
  • Faster time-to-market (e.g. release frequency, lead time for changes)

Better customer and employee experience.

Step 2: Assess your current

  • Catalogue applications, services, databases and integrations
  • Classify each workload by business criticality, technical complexity and risk
  • Identify “quick wins” and high-risk areas needing more design work.

Step 3: Plan migration waves

Avoid trying to move everything at once. Instead:

  • Group workloads into waves with clear objectives
  • Start with lower-risk, high-learning systems
  • Use pilot migrations to refine patterns and tooling.

Step 4: Design your target cloud architecture

Make conscious choices about:

  • Compute models (VMs, containers, serverless)
  • Data platforms (managed databases, data lakes, warehouses)
  • Networking and connectivity (VPNs, private links, SD-WAN)
  • Platform services for security, observability and CI/CD.

Step 5: Embed security and governance upfront

Step 6: Establish a cloud operating model

Clarify:

  • Who owns the central platform
  • How product and application teams consume it
  • How changes are tested, deployed and supported.

This operating model is where the concept of a cloud-appropriate strategy (rather than “cloud at all costs”) really takes shape.

Step 7: Plan for continuous optimisation

Cloud migration is not a one-off event. After cutover, you should:

  • Right-size resources and use auto-scaling
  • Tune performance and storage tiers
  • Modernise where there is clear value
  • Review costs and security posture regularly.

Cloud migration tools, platforms & frameworks

Choosing the right tools reduces risk and effort at each stage of migration.

Discovery, assessment & dependency mapping

  • Infrastructure discovery tools and CMDBs
  • Application performance monitoring (APM) platforms
  • Dependency mapping and visualisation tools.

Data migration & synchronisation

  • Cloud-native database migration services
  • ETL/ELT tools for structured data movement
  • Bulk transfer technologies for large datasets.

Application migration & modernisation

  • Containerisation and orchestration tools
  • Refactoring accelerators and code analysis tools
  • CI/CD platforms to support new deployment models.

Security, compliance & governance

  • Cloud security posture management (CSPM) and policy-as-code
  • Identity and access management, secrets management and HSMs
  • SIEM and threat-detection tooling.

Observability, performance & FinOps (H3)

  • Monitoring, logging and tracing platforms
  • Cost-management and optimisation tools aligned with FinOps practices.

The specific mix will depend on your chosen cloud providers and operating model, but the categories remain consistent.

Cloud migration best practices

This checklist outlines a practical reference throughout your programme:

Pre-migration

  • Business case and KPIs agreed
  • Application inventory and dependency maps completed
  • Migration patterns decided per workload (rehost / replatform / refactor / etc.)
  • Security and governance baselines designed
  • Cost management and tagging strategy defined.

During migration

  • Workloads migrated in waves, with rollback plans
  • Performance and resilience tested in each wave
  • Security controls verified before go-live
  • Costs monitored against forecasts.

Post-migration

  • Workloads rightsized and tuned
  • Modernisation opportunities assessed
  • Security posture and compliance reviewed regularly
  • KPIs tracked and reported to stakeholders.

Measuring cloud migration success: KPIs & metrics

You cannot improve what you do not measure. Useful KPIs include:

Technical

  • Availability and uptime
  • Latency and response times
  • Error rates and incident frequency.

Financial

  • Monthly cloud run-rate vs baseline
  • Cost per transaction or per user
  • Savings from rightsizing or modernisation initiatives.

Business

  • Release frequency and deployment lead times
  • Time-to-market for new features
  • Customer satisfaction or NPS impact.

Security

  • Number of critical vulnerabilities
  • Mean time to detect (MTTD) and mean time to remediate (MTTR)
  • Compliance audit findings.

These metrics help you demonstrate whether your cloud migration is delivering on its promises or whether strategy and execution need to be re-thought.

Turning cloud migration challenges into an advantages with CACI

Cloud has moved from a novelty to a business necessity, but the real differentiator is how effectively your organisation navigates cloud migration challenges: strategy, security, cost, people and operations.

With the right roadmap, tools and operating model, you can turn those challenges into an advantages: more resilient services, faster innovation and a technology foundation ready for AI and future growth.

If you are ready to move from theory to practice, explore CACI’s Cloud, Engineering & Implementation Services and our dedicated Platform Migration and Solution Implementation offerings. You can also learn from real projects in our article on the actual experience of cloud migration for business.

Cloud Cost Optimisation Strategies for 2026: Unlock Actionable Insights

Cloud adoption continues to accelerate across both public and private sectors, and cloud spending has now reached a scale where cost management is a strategic and board-level concern rather than a purely technical issue.

A Gartner study published in late 2024 projected that global public cloud end-user spending would reach approximately USD 723 billion in 2025, underpinned by sustained double-digit growth driven by digital transformation initiatives, large-scale data platforms and accelerating AI adoption.

As organisations enter 2026, cloud is no longer an experimental or discretionary technology choice. It is a core operational dependency underpinning digital services, analytics, AI delivery and mission-critical systems. As a result, cloud costs now represent a material and recurring component of IT, transformation and operational budgets.

At the same time, there is strong and consistent evidence that a significant proportion of cloud spend does not deliver corresponding business value. IDC estimates that 20-30% of all cloud spending is wasted, even in organisations with established cloud platforms and governance practices.

A 2024 cloud efficiency study referenced by Stacklet found that 78 percent of organisations estimate that between 21 and 50 percent of their annual cloud spend is wasted, with many losing more than USD 75,000 per month due to idle resources, inefficient architectures and weak controls.

In 2026, cloud cost optimisation is therefore no longer about reactive cost cutting or short-term savings. It is about financial sustainability, architectural resilience, responsible AI adoption and long-term operational maturity. Organisations that fail to embed cost optimisation into day-to-day cloud operations risk limiting innovation, constraining AI initiatives and eroding confidence at executive and assurance levels.

This guide sets out practical, execution-focused cloud cost optimisation strategies for 2026, combining industry research, FinOps best practice and real-world delivery experience across complex cloud estates.

A practical cloud cost optimisation roadmap for 2026

One of the most common reasons cloud cost optimisation initiatives fail is a lack of sequencing. Organisations often attempt to optimise everything at once, resulting in fragmented effort and limited impact. Successful programmes instead follow a phased approach aligned to FinOps maturity models and operational reality.

Phase 1: Visibility and accountability (weeks 0–4)

The objective of this phase is to understand where cloud spend occurs and who is responsible for it.

Key activities include:

  • defining a consistent, mandatory tagging standard
  • allocating cloud costs to services, teams and business units
  • establishing baseline dashboards, budgets and alerts

Without this foundation, optimisation efforts lack focus and accountability.

Phase 2: Waste removal and early savings (months 1–3)

Once visibility exists, most organisations can realise rapid savings by addressing obvious inefficiencies.

Typical actions include:

  • identifying idle, unused or oversized resources
  • rightsizing the highest-cost services
  • shutting down non-production environments outside working hours

This phase often delivers visible savings within weeks, helping to build organisational momentum.

Phase 3: Structural and architectural optimisation (months 3–9)

This phase addresses systemic inefficiencies that drive recurring cloud cost.

Key activities include:

  • introducing auto-scaling and demand-based architectures
  • applying savings plans and reserved capacity where usage is stable
  • modernising legacy applications that were lifted and shifted without redesign

Phase 4: Prevention, governance and forecasting (ongoing)

Long-term value comes from preventing waste from re-emerging.

This requires:

  • embedding a FinOps operating model
  • automating cost guardrails and policy enforcement
  • forecasting cloud spend based on business demand rather than historical usage

Why cloud cost optimisation matters in 2026

While cloud growth and waste provide the backdrop, several 2026-specific factors have increased the urgency of cost optimisation.

Cloud spend is now structurally embedded

With global cloud spending measured in hundreds of billions of dollars annually, cloud services now represent a permanent operating cost rather than a variable experiment. In 2026, optimisation must be treated as a continuous operational discipline, not a periodic financial exercise.

AI significantly increases cost pressure

AI and advanced analytics workloads are among the fastest-growing contributors to cloud spend. Model training, inference pipelines, vector databases and large-scale data storage require sustained compute, specialised GPUs and high-throughput data movement. Industry analysis reported by TechMonitor highlights AI adoption as a growing driver of cloud overspend when governance is weak

Visibility and governance remain inconsistent

FinOps Foundation surveys consistently show that more than 40 percent of organisations struggle to accurately attribute cloud spend, particularly across hybrid and multi-cloud estates. Without clear ownership, optimisation initiatives lose traction.

Public sector accountability continues to increase

UK government guidance on cloud usage emphasises transparency, value for money and responsible stewardship of public funds. In 2026, demonstrable control over cloud cost is essential for audit readiness, regulatory compliance and maintaining public trust.

Key cloud cost trends shaping 2026

Across analyst research, FinOps community insights and delivery experience, several structural trends are shaping cloud economics in 2026. These trends explain why cloud costs remain difficult to control, even as tooling, skills and platform maturity improve.

Despite years of investment in cloud platforms, cost visibility tools and FinOps capability, cloud waste remains consistently high. This is not primarily due to technical immaturity, but because cloud operating models still incentivise speed and autonomy over financial discipline. Teams are optimised to deliver features quickly, while the financial impact of architectural decisions often remains abstract or delayed.

In 2026, waste increasingly originates from design-time decisions, such as selecting always-on services for variable workloads, duplicating datasets for convenience, or over-allocating resources to avoid performance risk. This shifts optimisation from a purely operational activity to a design and governance challenge, where cost awareness must be embedded earlier in the delivery lifecycle.

AI and data platforms are redefining what “expensive” means in cloud

Historically, cloud cost growth was driven by general-purpose compute and storage. In 2026, the cost profile will be increasingly shaped by specialised, high-performance services. GPU-backed workloads, vector databases, real-time analytics engines and large-scale data pipelines now dominate spend growth, particularly in organisations scaling AI beyond experimentation.

This trend is significant because these workloads behave differently from traditional applications. They are data-intensive and highly sensitive to architectural choices, meaning small design inefficiencies can have disproportionate cost impact. As a result, organisations are finding that traditional optimisation levers are less effective unless they are complemented by AI-aware financial governance and forecasting models.

FinOps is shifting from insight to intervention

FinOps adoption has moved beyond dashboards and retrospective reporting. In 2026, leading organisations will be using FinOps as an active control mechanism, not just an analytical function. This includes embedding financial signals into delivery pipelines, using cost data to inform architectural trade-offs, and aligning spend decisions with business priorities in near real time.

This shift reflects a broader recognition that cost is a first-class operational metric, alongside reliability, security and performance. As FinOps matures, its value increasingly depends on organisational influence and integration, rather than tooling sophistication alone. The challenge for many organisations is no longer visibility but turning insight into enforceable decisions without slowing delivery.

Multi-cloud complexity is now an economic issue, not just a technical one

Multi-cloud strategies have become standard, driven by resilience, policy, supplier strategy and workload suitability. However, in 2026 the cost implications of multi-cloud are becoming more visible. Differences in pricing models, discount structures, data egress costs and managed services make consistent optimisation across providers difficult.

As a result, organisations are increasingly forced to balance strategic flexibility against economic efficiency. This has elevated the importance of cross-cloud financial normalisation, where spend is compared and governed at a service or capability level rather than by provider. Cost optimisation in multi-cloud environments is therefore becoming a portfolio management challenge, not just a technical exercise.

Public sector collaboration is moving from policy to practice

In the public sector, cloud cost management is evolving from guidance and principle-based frameworks into practical, shared implementation. Departments and agencies are increasingly collaborating on standards for cost transparency, FinOps maturity and data sharing, supported by central initiatives and communities of practice.

This trend reflects growing recognition that cloud cost challenges are systemic, not isolated. By sharing tooling patterns, metrics and governance approaches, public sector organisations aim to reduce duplication, improve comparability and strengthen assurance. In 2026, this collective approach is becoming a key enabler of sustainable cloud adoption, particularly as AI and data workloads expand across government.

These trends manifest in a set of recurring challenges that organisations encounter as cloud estates scale.

Common cloud cost optimisation challenges

Despite growing awareness of cloud economics and wider adoption of FinOps practices, many organisations continue to struggle with the same underlying cost challenges. In 2026, these issues persist not because of a lack of technology, but because cloud cost management is as much an organisational and operating-model problem as it is a technical one.

1. Poor visibility and inconsistent allocation

While most organisations collect cloud cost data, many still lack decision-grade visibility. Costs are often visible at an account or subscription level, but not consistently attributed to business services, products or outcomes. This creates a disconnect between cloud consumption and business value.

In practice, visibility breaks down when tagging standards are inconsistently applied, ownership is unclear, or cost data is interpreted differently by engineering, finance and product teams. In 2026, this challenge is compounded by the rise of shared platforms, managed services and AI pipelines, where multiple teams consume the same underlying resources. Without a common allocation model, cloud spend becomes difficult to explain, challenge or forecast, even when dashboards and detailed receipts exist.

The result is a familiar pattern: cost reports are produced, but they do not meaningfully influence decisions.

2. Idle and over-provisioned resources

Idle and over-provisioned resources remain one of the most visible sources of cloud waste, yet they continue to accumulate in mature environments. This is partly because cloud platforms make it easy to provision capacity quickly, but place relatively little friction on leaving it running indefinitely.

In many organisations, responsibility for decommissioning resources is ambiguous. Development and test environments are created for short-term needs but persist long after projects move on. Capacity is deliberately oversized to reduce perceived performance risk, particularly for customer-facing or data-intensive workloads. Container platforms add another layer of abstraction, where unused capacity is less obvious than in traditional virtual machine estates.

By 2026, the challenge is less about identifying individual idle resources and more about preventing sprawl from becoming the default state of cloud environments.

3. Lift-and-shift migrations

Many organisations still operate a significant proportion of workloads that were migrated to the cloud using lift-and-shift approaches. While this accelerates migration timelines, it often locks in cost inefficiencies that persist for years.

Applications designed for on-premise infrastructure typically assume static capacity, peak sizing and tightly coupled components. When moved unchanged to the cloud, these assumptions translate into always-on resources, limited elasticity and higher baseline costs. Over time, teams compensate by over-provisioning to maintain stability, rather than addressing architectural limitations.

In 2026, the challenge is that these workloads often underpin critical services. Their cost impact is well understood, but the perceived risk and effort of refactoring mean optimisation is repeatedly deferred, even as they consume a disproportionate share of cloud budgets.

4. Limited governance and automation

Cloud environments scale faster than traditional governance models. Where policies, approvals and controls rely on manual processes, they quickly become bottlenecks and are either bypassed or ignored.

In many organisations, governance is still applied after resources are provisioned, rather than embedded into how platforms are built and used. This leads to inconsistent enforcement of standards, reactive clean-up exercises and reliance on individual diligence rather than systemic control.

By 2026, the absence of automation will become a cost challenge. Without automated guardrails, organisations struggle to maintain consistent financial control as teams, workloads and environments grow. The result is a cycle of periodic optimisation efforts that temporarily reduce spend, only for inefficiencies to re-emerge.

5. AI and data gravity

AI and data-driven workloads introduce a distinct set of cost challenges that differ from traditional application hosting. These workloads are inherently data-intensive, often requiring large datasets to be moved, duplicated or processed repeatedly across environments.

As models evolve and pipelines become more complex, storage volumes grow, GPU utilisation increases and data transfer costs become more material. Data gravity exacerbates this effect, making it difficult to relocate workloads without incurring additional cost or performance penalties. In many cases, teams optimise for experimentation speed rather than cost efficiency, particularly in early AI adoption phases.

In 2026, organisations are finding that AI cost challenges are not caused by individual services, but by end-to-end pipeline design, where small inefficiencies compound across storage, compute and data movement over time.

Why these challenges persist

Taken together, these challenges highlight a common theme: cloud cost optimisation fails when it is treated as a periodic clean-up activity rather than a core operating discipline. Without clear ownership, aligned incentives and embedded governance, inefficiencies naturally re-emerge as cloud estates and AI workloads continue to scale.

Cloud cost optimisation strategies and best practices for 2026

1. Improve tagging, allocation and cost visibility

What to do
Building on the visibility foundation outlined earlier, define a mandatory tagging standard covering application, owner, environment, cost centre, data classification and compliance context.

How to implement

  • enforce tagging using cloud-native policy tools
  • validate tags in CI/CD pipelines
  • auto-remediate missing metadata

What good looks like

  • over 90 percent of cloud spend accurately tagged
  • monthly showback or chargeback reporting
  • clear ownership of top cost drivers

Organisations often establish this capability as part of a broader cloud landing zone or cloud engineering programme.

2. Adopt continuous rightsizing

Rightsizing should be an ongoing operational activity rather than an annual review.

Effective approaches include:

  • monthly utilisation reviews
  • thresholds such as CPU below 30 percent or memory below 40 percent for sustained periods
  • removal of unused snapshots and volumes

This approach consistently delivers savings without service degradation.

3. Use auto-scaling and demand-based architectures

Auto-scaling ensures capacity aligns with actual demand.

Best practice includes:

  • horizontal scaling for stateless services
  • defined minimum and maximum capacity limits
  • regular load testing
  • automatic shutdown of non-production environments outside business hours

These patterns are commonly implemented during platform migration and modernisation initiatives.

4. Optimise storage and data lifecycle management

Storage costs grow rapidly, particularly for analytics and AI.

Effective strategies include:

  • tiering infrequently accessed data
  • enforcing retention and lifecycle rules
  • archiving logs
  • reducing unnecessary cross-region transfers

These controls are often embedded within data platform and analytics architectures.

5. Align purchasing models with workload patterns

Savings plans and reserved capacity can reduce long-running workload costs by 30–70 percent when applied correctly.

Best practice includes:

  • committing only once usage patterns stabilise
  • targeting utilisation above 70 percent
  • reviewing commitments quarterly

6. Build a mature FinOps operating model

A mature FinOps model includes:

  • a central FinOps capability
  • real-time dashboards
  • shared accountability across engineering, finance and product teams
  • monthly governance reviews
  • demand-based forecasting

Many organisations formalise this capability as a dedicated FinOps and cost optimisation function.

7. Modernise applications to remove architectural waste

Modernisation often delivers greater long-term savings than pricing optimisation alone.

Cloud-native patterns such as containers, serverless and managed services reduce reliance on persistent infrastructure and scale automatically with demand.

8. Optimise AI and advanced analytics workloads

AI workloads require dedicated optimisation strategies.

Effective techniques include:

  • using lower-cost GPU types for development and testing
  • separating training and inference environments
  • tracking cost per inference and cost per model version
  • pruning unused models and datasets
  • monitoring vector database growth carefully

9. Automate cost guardrails

Automation prevents waste before it accumulates.

Examples include:

  • enforcing tagging automatically
  • shutting down idle environments
  • blocking unapproved high-cost services
  • detecting anomalous spend
  • automatically cleaning up unused resources

Cloud cost optimisation with CACI

In 2026, cloud cost optimisation is about predictability, resilience and sustainable innovation, not reactive cost cutting. CACI supports organisations across the full optimisation lifecycle, from rapid waste reduction to long-term architectural transformation and FinOps maturity.

If your organisation cannot clearly explain who owns cloud spend, why costs fluctuate month-to-month, or how AI growth will be funded sustainably, optimisation opportunities already exist. CACI helps organisations move from reactive cost control to value-driven cloud economics that support growth, innovation and public accountability.

FAQs around cloud cost optimisation strategies

What does a cloud cost optimisation strategy include in 2026?

A cloud cost optimisation strategy in 2026 includes cost visibility, architectural efficiency, governance and forecasting, enabling organisations to control spend while scaling cloud and AI workloads. It focuses on embedding cost awareness into design, delivery and operational decision-making rather than reactive clean-up.

How is cloud cost optimisation different from FinOps?

Cloud cost optimisation focuses on reducing waste and improving efficiency, while FinOps is the operating model that makes those improvements sustainable. FinOps aligns engineering, finance and product teams around shared accountability, governance and forecasting.

When should organisations start optimising cloud costs?

Organisations should start optimising cloud costs as soon as cloud usage begins, not after spend becomes excessive. Early optimisation prevents inefficient patterns becoming embedded and reduces long-term cost growth.

How much can organisations save with cloud cost optimisation?

Most organisations can reduce cloud spend by 20 to 40 percent through effective cost optimisation, depending on estate maturity and governance. Savings are highest where idle resources, over-provisioning and legacy workloads are common.

Why do cloud costs keep increasing even after optimisation?

Cloud costs continue to increase when optimisation focuses on one-off savings rather than ongoing governance and demand-based control. New services, data pipelines and AI workloads often grow faster than financial controls evolve.

How do AI workloads affect cloud cost optimisation?

AI workloads increase cloud costs because they rely on high-performance compute, large datasets and repeated processing, which scale non-linearly. This requires AI-specific cost governance and forecasting to remain sustainable.

Is cloud cost optimisation harder in multi-cloud environments?

Cloud cost optimisation is harder in multi-cloud environments because pricing models, discounts and data transfer costs vary across providers. Organisations increasingly manage costs at a service or portfolio level rather than optimising each cloud independently.

Who should own cloud cost optimisation?

Cloud cost optimisation should be a shared responsibility across engineering, finance and product teams, coordinated by a central FinOps or governance function. This ensures cost decisions align with technical and business priorities.

How often should cloud cost optimisation be reviewed?

Cloud cost optimisation should be reviewed continuously using real-time monitoring, with formal governance reviews conducted monthly. This combination enables early detection of anomalies while supporting strategic oversight.

Top 10 cyber threats facing UK businesses in 2026

The anticipated cyber threats facing UK businesses in 2026 are evolving faster than security teams can adapt. Attackers are using AI to generate convincing phishing attacks, exploit software supply chains, compromise cloud identities and launch highly disruptive ransomware campaigns. 

Recent research highlights the severity of the issue: 

To effectively safeguard your organisation into 2026, understanding how these cyber threats are evolving will be paramount. The key threats to prepare for are expected to be: 

1. AI-powered phishing and social engineering 

Cyber criminals now use generative AI to produce highly convincing phishing emails, cloned voices and deepfake videos. 

According to the National Cyber Security Centre (NCSC), AI will likely continue to “make elements of cyber intrusion operations more effective and efficient, leading to an increase in frequency and intensity of cyber threats.”Approximately £100 million was lost to investment scams driven deepfake videos in the first half of 2025.

Why it matters:

AI removes spelling errors, improves targeting and creates believable voice calls, making phishing harder to detect.

Actions to take:

  • Enable multi-factor authentication (MFA) across all accounts 
  • Train staff using AI-simulated phishing exercises 
  • Introduce payment verification with multi-person approval 
  • Use real-time email threat scanning. 

2. Ransomware as a service targeting UK SMEs 

Ransomware continues to dominate the UK threat landscape. 

Why it matters:

Ransomware groups now target SMEs because they are less likely to have strong incident response capabilities.

Actions to take:

  • Maintain offline backups 
  • Implement zero-trust identity policies 
  • Create and rehearse a ransomware response pla
  • Block admin rights by default 

3. Software supply chain compromise 

Supply chain attacks are now a priority risk area. 

Why it matters:

Compromising one supplier can affect thousands of UK organisations simultaneously.

Actions to take: 

  • Maintain a third-party risk register 
  • Request Software Bills of Materials (SBOMs) from critical suppliers 
  • Apply continuous dependency scanning 
  • Implement zero trust network segmentation. 

4. Cloud misconfiguration and identity-based attacks 

Cloud adoption has surged across UK organisations, but configuration drift and weak identity controls are leading causes of breaches. 

Why it matters:

Most cloud breaches are preventable with strong identity, configuration and policy controls. 

Actions to take:

  • Adopt secure cloud landing zones 
  • Enforce MFA and conditional access 
  • Use policy-as-code to eliminate misconfigurations 
  • Continuously scan cloud environments. 

5. Nation state threats to UK critical infrastructure 

Geopolitical tensions have increased targeting of critical national infrastructure (CNI). 

Why it matters:

Healthcare, energy, transportation and public services remain key targets due to their societal impact.

Actions to take:

  • Implement zero trust across operational technology 
  • Segment networks between IT and OT 
  • Improve visibility with 24/7 threat monitoring 
  • Apply NCSC Cyber Assessment Framework controls. 

6. Deepfake enabled fraud and CEO impersonation

Deepfake technologies are enabling highly sophisticated financial fraud. 

Why it matters:

Deepfakes undermine trust in human-to-human verification processes.

Actions to take: 

  • Introduce strict financial verification processes.
  • Train staff to spot manipulated audio and video.
  • Adopt secure communication channels for executive approvals. 

7. Zero-day exploitation of widely used platforms

Zero-day attacks are escalating in frequency and speed. 

Why it matters:

Complex estates with legacy systems are especially vulnerable.

Actions to take:

  • Prioritise patching for high-risk assets.
  • Monitor for exploitation evidence.
  • Implement virtual patching where possible.
  • Use threat intelligence feeds. 

8. IoT and OT vulnerabilities in connected environments

Manufacturers, utilities, healthcare providers and logistics operations increasingly rely on connected devices. 

Why it matters:

Compromised IoT devices can become pivot points into critical operational systems.

Actions to take:

  • Replace unsupported devices.
  • Apply network segmentation for OT.
  • Block inbound internet access to IoT.
  • Deploy device-level monitoring. 

9. Insider threats amplified by hybrid working

Hybrid and remote work models increase insider risk: 

  • The Ponemon Institute states that insider incidents account for over 25% of data breaches
  • Misconfigurations, accidental data sharing and shadow IT remain serious concerns. 

Why it matters:

Accidental insider threats are far more common than malicious actors. 

Actions to take:

  • Enforce least privilege access.
  • Use behavioural analytics.
  • Implement secure file sharing and DLP.
  • Train staff on emerging threats.

10. API exploitation and automated attacks 

APIs now underpin modern digital services. 

Why it matters:

APIs expose data, identity and business logic if not securely managed.

Actions to take:

  • Authenticate and authorise every API.
  • Implement rate limiting.
  • Continuously test API endpoints.
  • Apply zero trust principles to API gateways. 

What has changed in the last year? 

  • Phishing is now AI-powered 
  • Ransomware involves triple extortion and data auctions 
  • Supply chain attacks now target trust models in AI systems 
  • Cloud attacks increasingly abuse identity, APIs and automation 
  • Deepfake fraud has moved from fringe to mainstream 
  • The threat landscape is faster, smarter and more financially motivated. 
Cyber security monitoring room with high tech equipment

An actionable cyber checklist: What UK organisations should do now 

These are the most impactful security actions UK organisations can take in the next 30 days to reduce exposure to cyber threats in 2026: 

Week 1: Strengthen identity and access 

  • Enforce MFA for all users 
  • Audit all admin and privileged accounts 
  • Enable conditional access across cloud platforms 
  • Remove shared accounts where possible 
  • Rotate any high-risk or stale credentials. 

Week 2: Reduce cloud and configuration risk 

  • Run a cloud misconfiguration scan (AWS, Azure, GCP) 
  • Apply baseline cloud landing zone guardrails 
  • Review API authentication and rate limiting 
  • Disable any unused cloud workloads or exposed endpoints 
  • Validate backup integrity and ensure offline copies exist. 

Week 3: Improve ransomware and supply chain resilience 

  • Conduct a ransomware tabletop exercise 
  • Review supplier risk for your top 10 critical vendors 
  • Update incident response playbooks 
  • Request Software Bills of Materials (SBOMs) where relevant 
  • Validate segmentation between IT and OT networks. 

Week 4: Prepare for AI-enabled and deepfake attacks 

  • Deliver an AI phishing simulation across the organisation 
  • Implement voice and video verification checks for senior leadership 
  • Update payment verification and financial approval processes 
  • Train staff to recognise deepfake and social engineering signs 
  • Review your organisation’s readiness against the NCSC Cyber Assessment Framework

What your board needs to know in 2026 

  • Cyber threats now represent a material business risk, not just IT risk. 
  • AI increases threat volume and reduces detection time. 
  • Cloud identity and configuration security are top failure points. 
  • Regulatory pressure is rising under ICO expectations and NIS2/DORA impacts. 
  • Investment in governance, resilience and people is essential. 

How CACI can help

CACI helps organisations strengthen controls and capabilities through its Network Security and Enterprise Architecture services. Our cloud engineering and implementation services also ensure these controls are embedded from day one.

FAQs around cyber threats facing UK businesses in 2026

What are the biggest cyber threats to UK businesses in 2026?

The biggest threats include AI powered phishing, ransomware, supply chain compromise, cloud misconfiguration, API exploitation and nation-state activity. These attacks are highly automated and increasingly difficult to detect.

Why are UK SMEs at high risk of cyber attacks?

SMEs often have fewer cyber resources, limited monitoring and weaker controls, making them easier targets for ransomware and phishing. Attackers know SMEs are more likely to pay ransoms or fall for social engineering.

How can UK organisations defend against ransomware?

Defence strategies include MFA everywhere, secure backups, endpoint protection, zero trust principles, patching and rehearsed incident response plans. Aligning cloud governance with best practice significantly reduces risk.

How does AI change cyber threats in 2026?

AI increases attack volume and accuracy. Threat actors use AI to generate phishing content, clone voices, create deepfakes and analyse vulnerabilities faster than before. This reduces detection time and increases breach likelihood.

What does the NCSC recommend for improving cyber resilience?

The NCSC recommends MFA, patching quickly, securing cloud identities, conducting supply chain checks, reviewing backups and following the Cyber Assessment Framework. Businesses should ensure governance, risk and controls are regularly tested.

How to strengthen your network security posture

In this Article

When it comes to strengthening your network security posture, doing so is no longer a nice-to-have, but a strategic necessity. The notion of strengthening your network may sound time-intensive and lengthy, however, there are some immediate changes that can lead to quick wins. In this blog, we uncover four key steps IT leaders can take to strengthen network security posture and immediate quick wins that can be achieved upon doing so.  

Four steps to strengthen your network security posture

Security is no longer optional. These four foundational actions will help you reduce risk and build resilience: 

1. Adopt zero trust principles

Zero trust means “never trust, always verify.” Every user and device inside or outside the network must be authenticated and authorised. This approach limits the impact of breaches and is now recommended by the NCSC and leading global providers.  

  • Implement strong authentication for all users and devices.  
  • Segment networks to limit lateral movement.  
  • Continuously monitor for unusual behaviour.  

2. Automate detection and response

Manual processes cannot keep pace with modern threats. Automation can reduce response times by up to 40%, demonstrating its ability to help defenders stay ahead. 

  • Use AI-driven tools for threat detection and alert triage.  
  • Automate patching, backup, and incident response workflows.
  • Regularly test and updated automated playbooks.

3. Operational load

With many IT teams stretched thin, managed network services allow organisations to focus on strategy while experts handle day-to-day operations, monitoring and compliance. 

  • Consider managed firewall, detection and response and vulnerability management services.  
  • Ensure providers offer transparent reporting and clear SLAs.

4. Secure hybrid work

With two-thirds of UK employees working remotely at least part-time, endpoint protection and secure remote access are essential.  

  • Enforce multi-factor authentication for all remote access.  
  • Protect endpoints with up-to-date security software and policies.
  • Educate staff on secure working practices. 

Quick wins: Immediate actions UK IT leaders should take 

Not every improvement requires a major investment or a long-term project. The following actions can quickly reduce risk and strengthen your security posture:  

Enable multi-factor authentication (MFA) 

Multi-factor authentication (MFA) is one of the most effective ways to prevent account compromise, blocking the majority of phishing and credential stuffing attacks.  

  • Enforce MFA for all users, not just administrators.  
  • Use app-based or hardware tokens for stronger protection. 
  • Regularly review and test MFA coverage.  

Read NCSC guidance on MFA  

Patch the basics consistently and quickly

Most breaches exploit known vulnerabilities. Even delays in patching of a few days can be costly.  

  • Maintain an up-to-date inventory of all assets, including cloud workloads and remote endpoints. 
  • Apply critical patches within 14 days, as recommended by the NCSC.  
  •  Automate patch deployment and monitor for failures.  

Back up critical data securely and test your restores

Ransomware is only effective if you cannot recover your data. Secure, tested backups are essential.  

  • Use immutable, offsite or cloud-based backups.  
  • Regularly test restores to ensure data integrity.  
  • Protect backup credentials with MFA and restrict access.

Review firewall rules and access controls

Firewall policies can become cluttered over time with unused or overly permissive rules, creating hidden vulnerabilities.  

  • Schedule regular firewall reviews to remove unused or risky rules.  
  • Align policies with current business needs.  
  • Use automated tools to analyse policies for overlaps and compliance gaps.   

Run a tabletop incident response exercise 

Plans are only effective if teams can execute them under pressure. Tabletop exercises simulate real-world incidents, allowing teams to rehearse roles and identify gaps.  

  • Involve both technical and business stakeholders.  
  • Use realistic scenarios tailored to your organisation.
  • Capture lessons learned and update your incident response plan.  

See NCSC’s guidance on incident response exercises 

How CACI can help enhance your network security

CACI has helped UK businesses protect their networks for decades. From network security to data centre solutions and IT consulting, our expertise delivers secure-by-design architectures, automation, and incident readiness for robust network security.  

Download our 2026 Network Security Survival Guide today to learn more about how your organisation can set its network environments up for success. 

The 9 biggest challenges in cloud security

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The demand for cloud-based offerings and cloud adoption has accelerated, with the importance of flexibility and agility now being realised. Without adapting, businesses risk being left behind. What are the benefits, however, and how do you know if it’s the right solution for you? 

We shared the key advantages of cloud adoption in our previous blog. This time around, we identify the biggest challenges of cloud security. 

Cloud adoption has become increasingly important in recent years, with 64% of all enterprises now regarding cloud security as a pressing security discipline. Despite its integral role, more than half of all enterprises find securing cloud environments to be more complex than securing on-premises venues. 

As cybercriminals increasingly target cloud environments, the pressure is on for IT leaders to protect their businesses. Here, we explore the most pressing threats to cloud security you should take note of. 

Limited visibility

The traditionally used tools for gaining complete network visibility are ineffective for cloud environments as cloud-based resources are located outside the corporate network and run on infrastructure the company doesn’t own. Furthermore, most organisations lack a complete view of their cloud footprint. You can’t protect what you can’t see, so having a handle on the entirety of your cloud estate is crucial. 

Lack of cloud security architecture and strategy

The rush to migrate data and systems to the cloud meant that organisations were operational before thoroughly assessing and mitigating the new threats they’d been exposed to. The result is that robust security systems and strategies are not in place to protect infrastructure. 

Unclear accountability

Pre-cloud, security was firmly in the hands of security teams. In public and hybrid cloud settings, however, responsibility for cloud security is split between cloud service providers and users, with responsibility for security tasks differing depending on the cloud service model and provider. Without a standard shared responsibility model, addressing vulnerabilities effectively is challenging as businesses struggle to grapple with their responsibilities. This not only obfuscates incident response, but increases the likelihood of risks and misconfigurations. 

Misconfigured cloud services

Misconfiguration of cloud services can cause data to be publicly exposed, manipulated or even deleted. It occurs when a user or admin fails to set up a cloud platform’s security setting properly. For example, keeping default security and access management settings for sensitive data, giving unauthorised individuals access or leaving confidential data accessible without authorisation are all common misconfigurations. Human error is always a risk, but it can be easily mitigated with the right processes. 

Data loss

Data loss is one of the most complex risks to predict, so taking steps to protect against it is vital. The most common types of data loss are: 

  • Data alteration – when data is changed and cannot be reverted to the previous state. 
  • Storage outage – access to data is lost due to issues with your cloud service provider. 
  • Loss of authorisation – when information is inaccessible due to a lack of encryption keys or other credentials. 
  • Data deletion – data is accidentally or purposefully erased, and no backups are available to restore information. 

While regular back-ups will help avoid data loss, backing up large amounts of company data can be costly and complicated. Nonetheless, ransomware attacks swelled by 126% earlier this year, reiterating the necessity for businesses to conduct regular data backups.  

Malware

Malware can take many forms, including DoS (denial of service) attacks, hyperjacking, hypervisor infections and exploiting live migration. Left undetected, malware can rapidly spread through your system and open doors to even more serious threats. That’s why multiple security layers are required to protect your environment. 

Insider threats

While images of disgruntled employees may spring to mind, malicious intent is not the most common cause of insider threat security incidents. Worryingly, the frequency of insider-led incidents is on the rise. According to a report published this year, nearly half of the organisations surveyed noticed an increase in the frequency of their insider threats. The financial repercussions of this increase have led to costs increasing by 109% between 2018 to 2024, posing serious financial risks to affected organisations. 

Compliance concerns

While some industries are more regulated, you’ll likely need to know where your data is stored, who has access to it, how it’s being processed and what you’re doing to protect it. This can become more complicated in the cloud. Furthermore, your cloud provider may be required to hold specific compliance credentials. 

Failure to follow the regulations can result in substantial legal, financial and reputational repercussions. Therefore, it’s critical to handle your regulatory requirements, ensure good governance is in place and keep your business compliant. 

API vulnerabilities

Cloud applications typically interact via APIs (application programming interfaces). However, insecure external APIs can provide a gateway, allowing threat actors to launch DoS attacks and code injections to access company data. 

In 2020, Gartner predicted API attacks would become the most frequent attack vector by 2022. With over half of all enterprises reporting an increase in direct attacks to compromise infrastructure as of 2025, this prediction has become a reality. Addressing API vulnerabilities will therefore be a chief priority for IT leaders in 2025 and beyond. 

Check out our comprehensive guide to cloud security for more insights on overcoming these challenges and safeguarding your business against evolving threats.

The top 6 business benefits of cloud adoption

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Cloud adoption is no longer seen as a means for storage, but a foundation for intelligent business capabilities. Businesses that have adopted the cloud are able to reap benefits far beyond cost savings, enhancing operational flexibility, enabling faster disaster recovery and much more. In the first blog of our cloud security series, we explore the key advantages of cloud adoption. 

Flexibility

Cloud infrastructure is the key to operational agility, allowing you to scale up or down to suit your bandwidth needs. The pay-as-you-go model offered by most cloud service providers (CSPs) also means that you pay for usage rather than a set monthly fee, making IT spending a more manageable operational expense. The ability to scale resources according to demand also ensures performance will be optimal during peak times and eliminate waste during downtime. 

Reduced cost

Kind to your cash flow, cloud computing cuts out the high hardware cost. The availability of the aforementioned pay-as-you-go models can significantly cut costs. Not to mention the cost-savings of reduced resources, lower energy consumption and fewer delays.  

Disaster recovery

From natural disasters to power outages and software bugs, if your data is backed up in the cloud, it is at a reduced risk of system failure as the servers are typically far from your office locations. You can recover data anywhere to minimise downtime by logging into the internet’s cloud storage portal. 

Accessibility

We’ve all heard that the office is dead. Workers want the ability to work anytime, anywhere. With cloud (and an internet connection), they can. The cloud enables workforces to be distributed through secure access to data and applications from any location, which is critical in today’s hybrid working world. 

Greater collaboration

Cloud infrastructure makes collaboration a simple process, changing the parameters of how and where teams can work. The cloud can drastically improve workplace productivity, from online video calls to sharing files and co-authoring documents in real-time. It offers a centralised, secure and real-time working environment that bolsters communication and helps streamline workflows. These cloud-native applications are designed to make our lives more efficient through greater collaboration.  

Strategic value

Ultimately, businesses that have adopted the cloud typically experience greater cost efficiencies, faster speed to market and enhanced service levels. Adopting the cloud not only reimagines business models and builds resilience but also enables organisations to be agile and innovative. For example, adopting DevOps methodologies can be an essential element for businesses looking to get ahead of their competitors. 

But what about security? Earlier this year, a reported 61% of organisations felt security and compliance were their primary barriers to cloud adoption. Rushed application and the resulting lacklustre security have only intensified security concerns as cybercriminals increasingly target cloud environments. 

Download our comprehensive guide to cloud security and start securing your cloud today.

Crafting a Network Automation strategy aligned with C‑Suite goals

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In the first blog of this two-part series, we explored the business impact of network automation and how to build a compelling case for investment. In this follow-up, we focus on practical strategies to keep the C‑suite engaged and the common mistakes to avoid when shaping your automation roadmap.

How to keep C-Suite interested

Long-term network automation strategies will only be successful if the C-suite has consistent buy-in on its implementation and maintenance. This can be achieved through:   

  • Providing progress updates: Sharing network automation progress updates with C-suite staff will help quantify its impact on the business and keep momentum high in terms of maintaining it. 
  • Highlighting ROI for the business: Cost reductions, increased capacity or resources and overall performance are all high interest to C-suite staff. Ensuring the C-suite is aware of how network automation affects these will be critical. 
  • Demonstrating alignment with the business’ strategic goals: Highlighting the ways in which network automation consistently aligns with the business’ strategic goals will help C-suite staff visualise the long-term business outcomes. 
  • Adapting to changes: C-suite members’ business priorities are likely to change over time. Remaining flexible and willing to re-align to changing priorities as needed will ensure long-term success of network automation within the business.
  • Adhering to Environmental, Social and Governance (ESG) priorities: Despite the technical nature of network automation, there has been increased emphasis for C-suite members to encourage wider organisations to drive energy efficiencies, leverage sustainable hardware, optimise access and align to governance standards.  
  • Futureproofing via AI: For C-suite members, AI is more than just embracing technology and maintaining a competitive advantage. AI-readiness means meeting customers’ evolving expectations, navigating operational complexities with ease and automating at scale. 

It is often the case where organisations’ focus on network automation, while well-intended, results in them biting off more than they can chew rather than breaking down more tactical, low-hanging fruit. Despite this having an immediate impact, it can be less visible to senior executives. In general, network automation should be applied to try and achieve two key areas for immediate impact:  

  1. Improve the consistency of network deployment  
  2. Reduce noise within network operations.  

6 common mistakes to avoid when developing a network automation strategy

Some of the common mistakes we see that diverge these two key aims include:

Trying to do too much too soon 

The key with any automation in winning over detractors is incremental consistency over widespread adoption. We often find that small, tactical, lower-level automations with well-scoped outcomes for low-hanging fruit can exceptionally impact the overall consistency of deployment for this element and kickstart the incremental flywheel of trust. This is due to lower-level engineers and operations staff seeing the immediate benefit of automation and beginning to organically adopt these approaches within other higher-value, business-impacting tasks. 

Successfully adopted and maintained automation efforts nearly always look like bottom-up, grassroots endeavours, where buy-in through adoption and proven time efficiency or consistency outcomes have been recognised by low-level engineering resources closest to the network who can advocate for the approach to other peers on their level to the wider organisation. Quantifiable results which prove IT’s ability to deliver are key in achieving grassroots adoption which flows up the organisational hierarchy, rather than trying to mandate this as a top-down approach. Human psychology is as big a factor in network automation’s success in an organisation as technical prowess, given the personal friction many engineers will have to automation as something which could affect their personal wellbeing or circumstances.  

Focusing on the wrong use cases (selection bias)

Use cases which resonate with the business context faced by your organisation are pivotal in creating network automations that are immediately impactful and reap actual business rewards. Executive-led automation efforts can focus too intently on senior IT leaders’ specific issues that may be perceived as higher-affecting but are often more niche and low-scale than more commodity – but wider-scale – issues as seen by engineering and deployment resources.   

Network automation should focus on the daily toil rather than the aspirational state. For example, more dividend will be yielded by automating a firewall rule request process which several of your engineers unknowingly gatekeep as a bottleneck to your application development and implementation projects than would be from, for example, automating network configuration backups, which will likely already be catered for by a disaster recovery process, no matter how human-intensive that may be.   

Tool-led strategy adoption

Network automation is a complex area of abstractions and principles built atop chains of other abstractions or fundamentals. For this reason, it can be tempting to lean on the lowest common denominator within the field – often the “lingua franca” of the tooling and framework buzzwords such as Terraform, Ansible, IaC, YAML, YANG and so on.   

While countless types and competing network automation tools exist, this doesn’t always mean they’re developed for or relevant to your business’ specific issues. It’s also worth being mindful of “resume-driven development” here– while the “new shiny” might look great to your engineering and architecture teams, it doesn’t always mean it’s best for your business context, budget or other regulatory constraints.   

Automation in isolation of process review and improvement

There’s a reason “garbage in, garbage out” is a phrase– automating the garbage to go faster doesn’t get rid of its existence. Automation often lives in the space between process and technology, so improvements in one can feedback into the other. Automation tends to inform improvements to existing business processes through its installation than for static business processes that were perfect all along.   

The mere act of undergoing an automation journey can also be an exponential value-add when focusing on and improving business processes which would otherwise not have been explored. This ensures a double win from both optimising the business process itself and enables an extended reach of that into the network and IT plane, speeding up the process and improving its efficiency. This virtuous flywheel can often become a force-multiplier that tremendously benefits the organisation for relatively little upfront effort. 

Targeting only one component within Environmental, Social and Governance (ESG) priorities

Environmental, Social and Governance (ESG) priorities are meant to be holistic rather than siloed, and network automation can address each component if carefully designed. Organisations may accidentally place too much emphasis on optimising one of the three components, however. To avoid this, the focus should remain on all-encompassing initiatives that enable reliable network access, enforce governance best practices and encourage operational efficiencies.

Avoiding AI limitations through design, blind spots or scalability

Network automation strategies can face limitations when integrating AI if the design inhibits workflow and ultimately decision-making, if blind spots through siloed or inaccurate data arise or if future planning hasn’t been considered. Futureproofing AI is critical for organisations to avoid wasting resources, costly errors or shaky foundations into the future. 

How can CACI help?

CACI’s expert team comprises multidisciplined IT, networking infrastructure and consultant and automation engineers with extensive experience in network automation. We can support and consult on every aspect of your organisation’s network from its architecture, design and deployment through to cloud architecture adoption and deployment, as well as maintaining an optimised managed network service. 

To learn more about the impact of network automation and how to sell its value to the C-suite, please read our e-book “How to sell the value of network automation to the C-suite”. You can also get in touch with the team here.  

 

Network Automation in 2025: How it drives competitive advantage

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This blog kicks off a two‑part series on the business value of network automation and how to win C‑suite buy‑in. Part two will share proven tactics for sustaining executive engagement and highlight common pitfalls to avoid when building your automation strategy.

Why is network automation critical for businesses in 2025?

Network automation orchestrates how you plan, deploy and operate network services across data centres, clouds and the edge. Done well, it lifts service reliability, reduces change risk and compresses time‑to‑value by removing repetitive, manual tasks that are prone to error. The business case has only strengthened in the AI era, as AI‑assisted operations and modern application traffic put new pressure on network scale and agility. Recent global studies show leaders expect automation to underpin this shift, with 60% planning AI‑enabled predictive network automation across domains within two years.

Adoption is accelerating. Gartner forecasts that by 2026, 30% of enterprises will automate more than half of their network activities, up from under 10% in mid‑2023. This trend reflects how Infrastructure & Operations teams are using analytics, AIOps and intelligent automation to boost resilience and service velocity. At the same time, market evidence still shows significant headroom. Independent community surveys and analyst research indicate many organisations have automated less than half of day‑to‑day network tasks, citing skills, organisational and technology barriers as the top obstacles.

The ROI picture is also clearer than ever. Prior research from EMA found that around half of data‑centre network automation projects achieved ROI within two years, and more recent enterprise networking studies highlight how a modernised, automated network directly improves customer experience, employee productivity and revenue growth. Meanwhile, Cisco’s 2025 networking research quantifies the cost of inaction: 77% of organisations report major outages over the last two years, with the impact of a single severe disruption extrapolated to $160B globally, underscoring the value of automation for risk reduction.  

How to create a successful business case

Step 1: Lead with evidence 

According to an article by Enconnex, the weakest link in data operations tends to be humans, with human error accounting for ~80% of all outages. Existing pipelines in businesses tend to operate sequentially and manually, increasing the probability of human error through the involvement of multiple individuals in the chain of events.   

Step 2: Outline a strategic software development process  

Ensuring each step of the operational process from integration to delivery is tested and accounted for and outlining this in a cohesive plan for the C-suite level will help earn their trust. Developing a process flow that outlines a long-term strategy and what the business will achieve through network automation will further encourage this crucial buy-in. A visualisation tool or platform to convey this can significantly enhance their understanding. 

Step 3: Stage a production deployment in a test environment 

Unlike application testing, network testing is often difficult because the network itself doesn’t exist in isolation and is nearly always the lowest level of the technical stack. This makes performing tests complex. While the applications within a development or pre-production environment are often considered non-production, the underlying network to these application test environments is nearly always considered “production” in that it must work, in a production-like, always-on, fault-free state for the applications atop it to be tested and fulfil their function. Replicating complex enterprise, data centre or even cloud networks often come at a price. Organisations can typically only duplicate or approximate small proportions of their network estate. As a result, staging looks more like unit testing in software development by making small but incremental gains and applying them exponentially to the production network looking to be automated.   

While many organisations may opt for a waterfall, agile or other project management approach, we nearly always find that an agile-like, iterative, unit-tested approach to developing network automations – such as scripts, runbooks, playbooks and modules — are more beneficial in pushing automation both into the organisation and into wider adoption than any other approach.  

Step 4: Prove that benefits will be reaped through the staged production 

One of the benefits of modern network engineering is quickly leveraging the commoditisation of the vertically integrated network hardware stack the industry has embarked upon over the last decade. It is now easier – and cheaper – than ever before to spin up a virtual machine, container or other VNF/NFV-equivalent of a production router, switch, firewall, proxy or other network device that will look, feel, act and fail in the same way that its production network equivalent device would. When combined with software development approaches like CI/CD pipelines for deployment and rapid prototyping of network automation code, this can be a winning combination to rapidly pre-test activities within ephemeral container-like staging environments and maintain dedicated staging areas which look like production. 

How can CACI help?

CACI’s team comprises multidisciplined IT, networking infrastructure and consultant and automation engineers with extensive experience in network automation. We can support and consult on every aspect of your organisation’s network from its architecture, design and deployment through to cloud architecture adoption and deployment, as well as maintaining an optimised managed network service. 

To learn more about the impact of network automation and how to sell its value to the C-suite, please read our e-book “How to sell the value of network automation to the C-suite”. You can also get in touch with the team here

 

What is Marketing Mix Modelling (MMM)?

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Benefits of marketing mix modelling (MMM)

For any marketing activities to be successful, understanding consumers’ behaviours and whether a channel is oversaturated is essential. While data and analysis play undeniably important roles in this, marketing mix modelling (MMM) plays an even greater one, representing the merging point of data and analysis with the psychology of consumer understanding.  

Marketing mix modelling (MMM) is a statistical tool that enables an understanding of how each part of an organisation’s marketing activity impacts consumers’ behaviours, sales, return on investment (ROI) and more. Through MMM, an organisation’s performance can be broken down by channel and various types of data can be incorporated to evaluate the effectiveness of marketing activities and determine which are making the most substantial differences to the organisation’s overall performance. 

  • Enables organisations to quantify and measure marketing channels effectively to assess which drive the most sales and return on investment 
  • Equips organisations with long-term insights that will bolster planning through effective forecasting and marketing campaign generation based on previous performance  
  • Helps organisations allocate budgets according to the best performing channels due to measuring growth based on investments
  • Instils confidence due to its statistical reliability and being privacy-safe, both of which are particularly important in a post-cookie world
  • Offers organisations a holistic view of the impacts that various factors will have on achieving specific KPIs, ensuring marketers can make more informed decisions based on how and when marketing activities will impact KPIs. 

How do marketing mix modelling (MMM) & commercial mix modelling (CMM) work?

Marketing mix modelling (MMM)

Marketing mix modelling (MMM) is used by organisations aiming to understand how marketing activities impact KPIs being measured. Its ability to measure the impact that certain pricing choices, promotional offers, product launches or advertising campaigns may have on sales makes it a game-changer for organisations. 

In MMM, the dependent variable used to assess the relationship between sales and marketing activities is usually:  

  • Sales volume: to assess the impact of different marketing activities on sales 
  • Revenue: to track the amount of money generated by sales 
  • Competitor analysis: to understand how your organisation’s marketing activities are affecting your position in the market. 

In contrast, the independent variables in MMM are the marketing activities or factors that might drive those results, such as: 

  • Advertising spend: the amount invested in promotion across various channels. 
  • Price: to explore the impact of price adjustments on sales 
  • Promotions: discounts, coupons, or offers that could increase sales 
  • Distribution: the potential impact of product availability across various locations on sales. 

Commercial mix modelling (CMM)

Commercial mix modelling (CMM) is an analytical approach that examines a variety of commercial factors that drive an organisation’s performance. It begins with collecting data from across the organisation on pricing, promotions, distribution channels, products and more, combining the resulting data into a cohesive dataset.

The insights presented within the dataset help organisations gauge which factors contribute most to performance and where investments result in the highest returns. It also enables organisations to test various scenarios— price changes, promotional adjustments, changes within distribution channels— to assess the potential impact on performance. Through this, organisations can optimise their overall commercial mix to grow and become more profitable.  

How does commercial mix modelling (CMM) differ from marketing mix modelling (MMM)?

While both commercial mix modelling (CMM) and marketing mix modelling (MMM) are granular approaches that help organisations analyse the impact of marketing activities, their scope, methodology and applications differ.  

Scope

CMM offers a broader approach when it comes to evaluating the marketing activities that would impact an organisation’s performance, integrating various functions to optimise revenue and profitability. It encompasses external, non-marketing data sources such as weather, seasonality, competitor pricing, interest rates, etc.  

MMM, on the other hand, is more partial, purely marketing data that offers a more detailed and expansive result. As a statistical analysis method, it quantifies the impact that marketing activities— campaigns, paid advertisements, promotions, etc.— have on specific KPIs. Focusing more on media and investments rather than a wider marketing strategy, its granularity is what marks its stark contrast to CMM.  

Despite the broad scope of CMM, it is just as granular and technical as MMM. 

Methodology

CMM blends analytics, business intelligence and strategic insights, considering both internal and external factors that can affect an organisation’s growth. The approach entails: 

  • Scoping & data auditing:
    • Understanding the KPIs and defining whether the model should target revenue, acquisitions, renewals or some combination form the scoping basis. Data auditing includes tech and journey mapping to determine the stages comprising the funnel for lead gen and closing, as well as the tools and tech used at each stage. 
  • Data collation & cleaning:
    • This includes a data request to outline the full scope of what can be used in the model, with cleansing, organising and playback taken into consideration to check for completeness and broad accuracy. During this stage, data is also combined and reaggregated for ingestion into the model. 
  • Exploratory analysis & feature configuration:
    • Plotting all the raw data to understand distribution and periodicity and exploring this raw data to identify gaps and anomalies is conducted during this stage. Correlation analysis helps find feature relationships and possible collinearity, feature types are configured for use in the model and decay is applied (AdStock) to channel features to simulate the memory effect of advertising.
    • Diminishing returns to channel features simulate channel saturation and other transformations such as smoothing or feature combination.  
  • Pre-processing & feature engineering:
    • Calendar and dummy variables can be included to represent milestones and seasonality, with each variable transforming across a range of parameters to find the most realistic behaviour. 
  • Commercial mix modelling (an iterative process with pre-processing & feature engineering):
    • Once the model for the approach is scoped (e.g. logistic vs. linear, pooled, nested, hierarchical) and fit for processed features to optimise accuracy and generalising power, it is then checked against existing commercial knowledge and external priors and returned to feature processing to refine variables and tune parameters accordingly.
    • All candidate variables are imported and tested from the pre-processing stage. Finally, the model is refined continually by adjusting variables to optimise statistical measures of accuracy. 
  • Optimisation & simulations:
    • The present channel saturation is analysed, the optimal channel mix is delegated for specific budgets and results are presented from scenario simulations to understand which channels have headroom and which are oversaturated.
    • A budget guide is provided for optimising revenue and the ability to plan for different scenarios: mitigating headwinds, capitalising on opportunity and planning contingencies. 
  • Next steps & recommendations:
    • Recommendations are given based on budget optimisations and added value. 

MMM, in comparison, focuses on econometric modelling and regression analysis to determine the contributions made by various marketing channels on an organisation’s outcomes. Econometric modelling is a statistical, mathematical approach that quantifies the relationship between marketing activities and business outcomes, built with historical data. Regression analysis is a technique used within econometric modelling to measure the impact of independent variables (marketing activities) on dependent variables (sales or revenue). 

Application

Senior executives and C-suite employees may use CMM for longer-term strategic planning and decision-making, whereas MMM would be used by marketing teams to optimise spending and budget allocation towards campaigns or advertisements.  

The broader scope of CMM enables senior executives and C-suite employees to gain a complete picture of the various commercial drivers and their impact on marketing rather than isolated results. On the other hand, the granularity of MMM ensures marketing teams strategically plan and forecast how changes in spending across channels might impact sales and plan scenarios accordingly. 

How to build a marketing mix model

The first step in building a marketing mix model will be to collate and prepare your data. This will involve collecting historical data on sales and marketing spend across different channels and should go back far enough in time to effectively capture market conditions and seasonality fluctuations. 

Next, selecting the appropriate model to facilitate this will be crucial. Selecting the model can come from its robustness or flexibility, catering to your organisation’s unique needs. 

Building the model will come after this. This will include defining the relationship between marketing spend and sales or other KPIs and considering carryover effects, saturation or external factors. 

Furthermore, fitting the model will use your historical data to estimate the parameters of the MMM. Once the model is fit, the results can be analysed to precisely determine their contributions towards each marketing channel. 

Finally, the insights gleaned from these results can help you adjust marketing strategies accordingly, increase budgets within the highest-performing channels and reduce it in those underperforming. 

Examples of marketing mix modelling (MMM)

Organisations across a variety of industries can apply marketing mix modelling (MMM) to lead to improved outcomes. A few of such examples include:  

  • Consumer Packaged Goods (CPG): Gathering data on sales, advertisements, campaigns and pricing can help CPG organisations understand which channels—digital advertising, TV campaigns, etc.— drive the most overall return on investment. 
  • Retailers: From seasonal promotions to discounts and the influence of both in-store and online presence, retailers can leverage MMM to understand peak performance periods, digital sales and foot traffic to allocate budgets accordingly or reassess promotional calendars.  
  • Financial Services: Financial institutions can use MMM to evaluate their multi-channel advertising efforts and ensure they are reaching the appropriate audiences, encouraging sign-ups.  

Why businesses should choose CACI to carry out CMM 

CACI supports businesses in their delivery of optimised marketing efficiency by: 

  • Determining the value and performance of activity through evolved multi-touch and econometric modelling 
  • Producing results to sustain and increase growth through targeted investment and improved marketing performance 
  • Delivering improved accuracy, consistency and availability of marketing performance insights 
  • Enhancing capability by evolving data, technology and process 
  • Supporting the provision of ongoing strategic and delivery resource 
  • Helping businesses dig into bespoke segments and utilise in-house data products to unlock insights 
  • Offer businesses location-based insights into the effects that marketing has at various levels, from stores to regions.  

Find out more about the impact that marketing mix modelling can have on your business by contacting us today

Click here to read our short infographic to learn how CACI’s Commercial Mix Modelling can transform your business strategy.

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