Solutions
Consumer and demographic data
Understand, engage and drive impact
Knowing your audience is the key to impactful strategy – whether you’re targeting customers, planning investments or building community outreach.
Our consumer and demographic data services deliver in-depth insights, from socio-demographics to lifestyle preferences, giving you the clarity to connect, engage and drive real results.
Unclear on who your target audience really is?
Without precise audience insights, marketing and outreach often lack direction, risking missed opportunities to create connections.
Uncertain about local consumer needs?
Understanding community vulnerabilities and specific needs is tough without detailed data, making it hard to tailor impactful outreach.
Struggling to keep up with consumer preferences?
Keeping up with fast-changing consumer preferences feels like a moving target, making it tough to stay relevant and keep your connections strong.
Did you know?
25%
over a quarter of consumers seek niche brands. Understanding your specific audience is now more crucial than ever.
60%
of businesses with detailed consumer insights are more likely to reach their marketing goals.
See your audience clearly
Consumer and demographic data to guide every decision
Identify audience groups in detail
We go beyond basic demographics, revealing socio-demographics, income, lifestyle and much more to give a fully rounded picture of your audience.
Understand your local landscape
From city blocks to entire regions, our data shows the unique demographic makeup of your target areas for more impactful local strategies.
GDPR compliant data you can trust
With the highest data compliance standards, our datasets are both powerful and privacy-respectful, giving you confidence in every single insight.
Granularity and depth at scale
Our data offers unparalleled detail and flexibility, allowing you to segment audiences with unmatched accuracy across many different sectors.
Uncover lifestyle and spending habits
Beyond demographics, we reveal lifestyle patterns and spending behaviours, helping you create highly targeted campaigns that resonate.
Benchmarking for precise comparisons
Analyse audiences on multiple levels – from neighbourhood to national – helping you see exactly where your audience fits in the larger landscape.
Data you can count on
Why leading brands rely on our consumer and demographic data
Unrivalled depth and detail
Our datasets go beyond the basics, revealing the finer details of your audience segments so you can connect with precision.
Insights that go beyond demographics
From lifestyle patterns to spending habits, our resources give you a full-spectrum view to truly understand every audience type.
Tailored solutions, built to scale
Flexible and adaptable, our data solutions offer custom segmentation and layered benchmarking to match your unique goals and growth plans.
See us in action
Acorn enables the understanding of water demand
“Using Acorn has allowed us to get a far better understanding of water demand across different Acorn Groups allowing Affinity Water to better serve our customers in a variety of ways; from reducing leakage, helping with water-saving programmes and tailoring messaging to different groups.”
Awards & accreditations
Want to know more about us?
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FAQs
Answers to common questions about consumer and demographic data.
Knowing your audience is crucial for impactful strategy. Consumer & demographic data helps you target customers, plan investments, and build community outreach by delivering clarity on socio-demographics and lifestyle preferences, enabling you to connect and engage effectively.
Our data reveals fast-changing consumer preferences, helping you stay relevant and maintain strong connections. By understanding lifestyle patterns and spending behaviours, you can create highly targeted campaigns that resonate with your audience.
We ensure the privacy and security of consumer & demographic data by adhering to the highest data compliance standards, including GDPR. Our robust data protection measures guarantee that every insight you gain is both secure and privacy respectful.