Case study
How Transport for Greater Manchester increased value from data to understand the people behind travel patterns
Summary
A combination of Transport for Greater Manchester and CACI’s data created insight on customer profiles.
Company size
1,000
Industry
Transport & logistics
Products used
Challenge
Increase the proportion of journeys made by active travel and public transport
Understand variations in the customer profile across different modes of travel, and specific Bus, Metrolink, and cycle routes
Understand barriers to take-up for different user groups (e.g. geographic location, affordability)
Identify appropriate ways to engage with existing customers and target new users
Solution
To overcome these challenges, Transport for Greater Manchester partnered with CACI on the following solutions:
- Acorn Postcode, Workforce Acorn, Paycheck and Retail Footprint to enhance its own datasets, including survey data (at the sampling, weighting and analysis stages)
- Use with GIS systems to identify spatial patterns and trends
- Postcode-level analysis provides a granular understanding that allows for targeted intervention
Results
“CACI’s Acorn, Acorn knowledge base and supporting products (Paycheck, Retail Footprint), used in combination with our own datasets, increase the value we can get from our data and help us to understand in more depth the people behind the travel patterns.”
Rosalind O’Driscoll, Head of Policy Insight and Public Affairs – Transport for Greater Manchester
