Case study
How Agilysis use Acorn to improve road safety interventions & outcomes
Summary
Agilysis is a transport safety consultancy specialising in road safety. They have a wealth of experience working with road safety, and a company-wide mission of using data to inform road safety interventions and prevention strategies for casualty reduction and overall road awareness. One of their key requirements is the ability to supply insights to road safety stakeholders about individuals involved in or exposed to different types of road risk in various local communities.
Company size
50
Industry
Non-Profit
Products used
Challenge
Agilysis had been using another socio-demographic profiling tool to convey the necessary demographic profiling insights for over a decade. However, as time progressed, two critical issues arose:
The tool’s provider wouldn’t allow Agilysis to view their socio-demographic profiling model at a low enough geographic level to make it as useful as needed.
Agilysis was unable to expose all the available variables to their stakeholders due to license holder restrictions. This particularly affected their road safety stakeholders who generally work for local authorities and police forces.
Solution
Agilysis began using CACI’s geodemographic segmentation, Acorn, to enhance the calibre of their road safety intervention design and deliver precise, robust results to stakeholders.
The business dissected the available list of all the metrics, identifying those which felt most useful, easiest and relevant to understand and apply to the individual forces policing strategy. By leveraging these insights, Agilysis can better understand the likely propensity of an individual Acorn type to partake in various acts of travel, walking and cycling, a key priority of many road safety stakeholders nowadays.
Results
Acorn’s wide range of variables and its ability to let Agilysis transparently share sociodemographic metrics and results with stakeholders has helped the business make the information as useful as possible to augment the design of road safety interventions, and provide police forces, highway authorities and other stakeholders with valuable data. This intelligence leads to improved strategic and decision-making.
Additional CACI datasets are likely for Agilysis’ future, with the business having already assessed datasets that can further enhance transport safety projects. These should provide new insights into key metrics such as collision-involved drivers from outside Britain and road danger for deprived and minority communities.
