CACI today announced their partnership with Verve to launch Fresco Live - intelligent interactive personas that bring Fresco segments to life like never before.
Combining CACI’s market-leading data engine with award-winning Verve Intelligent Personas and Simulations (VIPS), the partnership transforms the Fresco segmentation into an always-on decision tool – enabling brands to embed customer voices directly into strategy, proposition and journey design.
Fresco Live is built around CACI’s 12 Fresco segments of the UK market. The Verve Vero platform transforms this data into a live, client-accessible simulation with four modes: Fresco Personas, which bring segments to life with empathy, narrative and emotional insight; Verve Enrichment, which dynamically enhances personas with regular cultural updates; Fresco Oracle, a conversational interface that recalls and summarises facts from across the full dataset; and Fresco Segment Experts, a new qual-quant research capability that generates detailed insights into segments, sub-segments and micro-segments.
“This partnership is a natural alignment of strengths,” said Andrew Coooper, Verve’s CEO and Founder. “By combining CACI’s deep expertise in data-driven customer understanding with our award-winning VIPS, Fresco Live will give clients a powerful new way to build relationships and act in real time.”
The partnership follows a 6-month proof of concept of high-quality simulations across 4 Fresco segments, built to allow the CACI team to test scenarios and make sharper strategic and communications decisions in seconds. The first retail financial service clients are now signing up for access to this augmented version of Fresco.
Daniel Parr, SVP of Consumer and Market Intelligence at CACI adds “CACI has a long-standing heritage in data and analytics, with decades of experience powering intelligent decision-making. Our data has always been at the heart of AI, fuelling models with rich, human insight. Through Fresco Live, we provide data and insight based in deep understanding of people and behaviours, helping our clients make sharper faster decisions across every customer touchpoint. Our partnership with Verve Vero is taking this forward with the client in mind, building in ease of understanding that makes the data more accessible than ever before.”
The launch of Fresco Live underscores both organisations’ commitment to empowering clients with tools that embed the customer’s voice directly into decision-making. Building on this foundation, the two businesses have started the build phase to apply this capability to Acorn – CACI’s flagship geodemographic segmentation tool – further broadening its reach and impact across the UK.
—-
About Verve – AI-Powered Insight, Grounded in Human Truth
Verve enables brands to move faster, act smarter, and stay closer to their customers by combining human, cultural, and artificial intelligence to power better decisions.
At the heart is Vero, our AI-powered insight platform. Vero turns client data, generative AI, and consultancy expertise into living intelligence – always on, ready to use.
Verve Intelligent Personas & Simulations (VIPS) bring audiences to life through dynamic AI-powered simulations – so impactful, they won AURA’s Innovation of the Year 2024. We’re not experimenting with AI; we’re using it to give brands like Mars Petcare, Samsung, UBS, and Colgate Palmolive a competitive edge.
For more information about us visit www.addverve.com or find us on LinkedIn.
Contact: Vicki Britton, Executive Director / v.britton@addverve.com / +44 7793 048258
About CACI Limited – Do amazing things with data
Headquartered in London, our operations take place from multiple offices across the UK, Europe and India with over 1500 full-time employees. We empower organisations to make bold, strategic moves with the power of data and technology and our expertise spans industries, from retail and finance to public sector and transport – delivering intelligent solutions that drive progress and create measurable impact.
For more information about us visit www.caci.co.uk or find us on LinkedIn.
For media enquiries, please contact mediaenquiries@caci.co.uk