Case study

How CACI supported Landsec track performance through 2020

Landsec logo

Summary

CACI and Landsec have been working together for a number of years on a variety of research programmes and projects for some of their key assets. These include full price out of town centres, in town centre schemes and outlets such as Bluewater, Trinity Leeds and Gunwharf Quays. CACI and Landsec have been using mobile and transactional spend data for many years to determine growth potential within the respective catchment on a yearly basis. When the COVID-19 pandemic required more regular tracking of the changes in catchment, shopper behaviour and market shares, a programme of quarterly updates was implemented.

Company size

1,000

Industry

Manufacturing

Products used

Challenge

The opportunity for Landsec to re-engage customers and their spend following the pandemic was substantial. 2020 saw the greatest level of consumer disruption ever seen in living memory with mandatory retail and leisure closures, stay at home orders, and schools and offices closing.

This helped the Landsec team identify why guests have reengaged and how to influence future behaviours. Tracking information was also used to provide the data points needed to allow Landsec to measure ROI on marketing and leasing activity.

Landsec’s key questions included:

Who is driving performance and where are they coming from?

How much are they spending per category?

What are they doing in the centre and how are they engaging?

Solution

CACI’s solution used transactional spend and mobile data to track real life actual behaviour in the centre. Mobile data looks at GPS tracking from mobile apps and helped Landsec understand visitation patterns.

Transactional spend data is derived from credit and debit card spend data from multiple sources, including top UK retail bank and credit card companies. Again, this data was used alongside CACI’s data sources to understand which categories and brands drove spend and transactional changes.

Catchment spend for all centres was also tracked using transactional spend data, as well as a valuable indication of online spending for the centres’ shoppers.

Results

The data was used by the Landsec centre teams to fully comprehend the immediate impact of the pandemic and how the centres performed over this period. In addition, the research offered an understanding of how best to react to the easing of lockdowns in 2021. The research continued to be rolled out across 2021 to regularly track the performance of some of Landsec’s key assets.

Case study

Delivering data & insights to provide Bright Horizons with a new approach to childcare

Summary

Trusted by families to look after their children for over 30 years, Bright Horizons is an award-winning nursery provider. The company operates over 300 community and workplace nurseries throughout the UK — each is individually designed to serve the needs of its community. Bright Horizons provides tailored childcare for corporate clients and for families, at home, at work and in local settings.

Company size

10,000+

Industry

Education

Products used

Challenge

Bright Horizons initially approached CACI for data to support their new site opening and acquisition insight programme.

Reliable data that was quick and easy to interpret for new site and location decision making was needed

Access to demographic data to support proposition development

Gain a better understanding of existing potential catchments

Solution

CACI provided Acorn demographics, profiling and mapping, giving insight into specific postcodes and communities. High-level demographic maps are instantly visible in InSite’s Locator tool.

Marketing Manager Eddie Thorogood explains: “The blend of data creates reliable and up-to-date information about the demand for our services, to support decision-making about how and where we can expand our operations so we can deliver high quality childcare where it’s needed. It also helps us improve our business model, so we can manage our portfolio and flex and balance our sites to meet changing needs.”

Results

Bright Horizons’ three pillars are ‘people, quality, growth’. Eddie explains, “We’re not about just growing for the sake of it. We always want to be where we are needed – where parents can find us and our services will be useful. With this data insight at local level, we can provide a clear picture of community and workplace need to our senior leadership team, so they can sign off new facilities.”

Learn more about Acorn and InSite.

Are dashboards dead? Assessing their challenges & advantages to determine their future in businesses

In this Article

Dashboards have been quite a topic of contention in certain circles with the recent recirculation of Taylor Brownlow’s essay ”Are Dashboards Dead?”.

While I’m of the opinion that no, dashboards are not dead, they have been undeniably overused and often misunderstood, with a disconnect between a dashboard’s actual function versus our perceived function of them. 

Why is there dashboard fatigue?

Many of us have experienced dashboard fatigue, and rightfully so. As businesses, how many dashboards have we commissioned that were never fully utilised, if used at all? The answer is too many.

The reason for low engagement isn’t the fault of the humble dashboard, but rather that a dashboard was never the appropriate solution for the end user, or its design wasn’t tailored enough to the business use case.  

When faced with a business problem requiring data insights, we often jump straight to dashboard creation. However, there are many other solutions that can be tailored to deliver data insights, such as concise reports and static presentations. With an increased understanding of where dashboards fail, the conversation has shifted to questioning their relevance altogether.  

So, what place do dashboards still have in businesses, and how can we better understand where they excel to drive improved outcomes? 

What potential challenges may arise with dashboards?

There are many instances where dashboards may be less effective or complicate matters for businesses, and other methods provide a better solution. Instances may include: 

  • When the user needs a concise answer to a question:
    Dashboards require interaction and exploration, which can be time-consuming. If a stakeholder needs a straightforward answer, a tailored report is more efficient.  
  • For business specific, niche questions:
    Not every level of enquiry warrants the resource-intensive creation of a dashboard. For narrow, targeted questions, simpler reporting methods suffice. 
  • One-time insights:
    Dashboards are overkill for static data projects, such as measuring the success of a single transformation. In these cases, producing a well-crafted report or presentation is more resource-efficient. 
  • If the data is exported for analysis:
    If users regularly export dashboard data to manipulate it elsewhere, it’s a sign that the dashboard doesn’t meet their needs or wasn’t necessary to begin with. 

When might dashboards be the right solution?

Company-wide reporting platforms

Dashboards provide a unified view of performance across teams, offering consistent delivery of insights to aiding faster decision making, customisable filters for views specific to each business unit, efficiency in distributing insights without the need for manual reporting and increased data accessibility through data visualisation. 

Regular cadence reporting

For tracking ongoing metrics such as daily sales, customer trends or campaign performance, and measuring progress against targets, dashboards provide updated insights without the wait. 

Exploratory analysis

Whenusers want to discover patterns, relationships or unknown trends within the data, dashboards allow for interactive interrogation. These tools are especially valuable for data-savvy end users, enabling self-service exploration without requiring an analyst’s intervention. 

Monitoring ongoing initiatives

Dashboards are excellent for tracking live projects or recurring business processes, offering real-time visibility into performance. 

The future approach for dashboards

With the above in mind, we’re moving to a more informed approach where dashboards are no longer a tiresome, default solution, but a carefully considered tool.

The future isn’t about abandoning dashboards, but about being intentional and strategic in their creation and deployment. The key is facilitating dashboard creation in a way that adds tangible value and is thoughtfully configured to provide meaningful, actionable insights that empower decision making. 

How CACI can help

At CACI, we work with you to deliver the best solutions for your analysis needs. Our extensive experience in successfully implementing dashboards across diverse industries highlights several key scenarios where dashboards have proven to be highly effective.  

Whether it’s creating a bespoke, one-off report or developing a suite of comprehensive, customisable dashboards, contact us to find out more about how our user centric approach and industry expertise can help you gain meaningful analytics that will drive strategic business outcomes. 

Refreshing Scrum with the Ball Point Game

In this Article

On a recent programme development day, Phil Ballard, one of our award-winning Scrum masters facilitated the Ball Point Game. This is an industry-known Agile game which is usually run as part of an introduction to the Agile ethos for those keen to follow the Scrum methodology. 

Despite CACI having teams that are highly experienced in Scrum, we still found this activity to be useful not only as a “going back to basics” session, but also from the several other lessons learned from our own adaptation. 

Ball Point Game: basic overview 

Teams of eight are formed, with each team collecting a bag of balls. 

Within an Iteration (of which four take place), teams pass as many balls as possible among team members, with each ball passed scoring the team a point. Teams must adhere to the acceptance criteria of each ball being touched at least once by every member, each ball returning to the same person who introduced it into the team, each ball having “airtime” as it moves between team members, lost balls being fetched and re-entering the team where it left and dropped balls not being re-introduced into the system.

During each Iteration, teams will have one minute to talk among themselves and two minutes to perform the ‘Objective’. Prior to each Iteration, an estimate for the number of balls expected to pass through the team within the next Iteration is predicted. 

Team members taking part in the Ball Point Game, as a way to learn Agile methodology in an easy manner

CACI’s spin on the Ball Point Game 

Considering teams are already experienced in delivering in scrum, we made things more lifelike by introducing additional requirements in Iterations 3 and 4: 

  • The balls are being sold in packs of ten, with at least one of them being green. 
  • All balls must continue to gain height as they are passed through the team. 

After all, what’s software delivery without a stakeholder wanting to change their mind? The idea behind these rules was to break the established process, force change and to see what behaviours the scrum-experienced professionals would exhibit. 

Team members taking part in the Ball Point Game, as a way to learn Agile methodology in an easy manner

Ball Point Game goals

The Ball Point Game’s ultimate goal was to teach participants the value of continuous process improvement through basic agile principles using the simulation of an agile production process, including: 

  • Teamwork/shared goals 
  • Retrospectives/problem-solving 
  • Planning 
  • Estimating based on experience. 

All processes have a natural velocity. To speed things up, it is often not a case of working harder or faster, but a case of changing the process. 

Key takeaways

After all Iterations were complete, we discussed the results and asked teams to contribute their experiences with the following questions:  

  • Which Iteration felt as though it was the best/worst? 
  • How important was the retrospective between Iterations? 
  • What changes did you make? 
  • How did the team make decisions – did anybody take charge? 
  • Were all ideas heard within your teams? 
  • Was there anything notable in determining your estimates? 
  • Were improvements made by working harder or faster? 
  • Did you observe/experience anything else of interest? 

With the additional requirements added: 

  • Iterative development is also based on learning from the live product and adapting to what the customer and end user needs. 
  • Without anything being live, there is nothing to learn from and no way for the product to adapt. 
  • Sprint teams must adapt to estimating with new requirements versus estimating on a known repeatable task. 

Additional findings from the teams

  • The short timings of Iteration planning, along with the input of additional requirements, seemed to force an intensity. This, in turn, forced out several negative behaviours that we have not experienced on the programme, however, recognised within this competitive environment. 
  • Low sprint commitments despite the team feeling it was a known task. 
  • Sprint teams stopping when hitting commitment as there was an assumption that the game goal of the exercise was to have a stable velocity. 
  • Argumentative behaviours exemplified (not the usual collaborative approach we usually see). 
  • A competitive nature towards the other sprint teams, prohibiting the sharing of lessons learned. While the rules never stated they were against each other, it was inherently assumed when splitting participants into teams and asking them to perform the same task. 

On a more positive note:  

  • Many questions were asked about the requirements, with a focus on what the user/customers’ needs and problems were 
  • Looking outside of the team for improvement inspiration despite its interpretation as spying. 
  • Reflection on what we do in practice versus the theory/Agile beliefs 
  • Great discussions around the overall value of sprinting and iterative delivery. 

If you wish to find out more about the Ball Point Game or run it yourself within your programme or teams, please get in touch. 

Environmental sustainability in business: importance and impact

In this Article

Key issues for countries and the businesses that operate within them to address in terms of climate change unfolded at the recent 28th UN Climate Change Conference (COP28). These issues urge immediate and significant action to be taken on fossil fuels and clean energy, national adaptation and climate finance, methane reduction, land use and more.

What does environmental sustainability in business mean?

Environmental sustainability in business is the operation of a business that does not compromise the environment. A business that has considered environmental sustainability prioritises the environment’s best interest, with society and its ecosystems coming before making a profit. It involves responsible decision-making that minimizes carbon footprint or waste while simultaneously improving the quality of life for humankind and the natural world alike.

Unfortunately, however, operating businesses as usual has had an increasingly detrimental impact on our planet. According to the latest State of the Global Climate report by the WMO, 2023 was the warmest year on record at about 1.4C,increasing pressure to shift their operations to more environmentally sustainable practices. This inevitably causes businesses to consider—where do we start? How do we begin making a difference?

What is the importance of environmental sustainability in business?

According to an article published by Maryville University, businesses that do not act responsibly will result in “the majority of many species not surviving past the 21st century”, reiterating how critical it is for businesses within every industry to take part in improving their environmental surroundings.

Although companies have a way to go before fully grasping the repercussions of ever-growing carbon footprints, those willing to tackle this challenge early on will get a head start on reshaping perspectives and realities.

Environmental sustainability in business practices

Businesses can rely on the three R’s– reduce, reuse and recycle– to begin reducing their environmental impact. However, there are several other examples of practices that businesses can incorporate into their operations amplify their reduction, including:

  • Life cycle assessments
  • Designing environmentally friendly products/services
  • Optimising product efficiency
  • Decreasing supply chain carbon footprint
  • Re-evaluating CSR (Corporate Social Responsibility) expenses

Benefits of environmental sustainability in business

Reduces the impact of business costs

While the cost-of-living crisis is skyrocketing, improving the energy efficiency of business operations and decreasing waste will go a long a way in bracing for the impact of unexpected business costs. Using more energy efficient lighting or reusing existing resources can be quick-fix solutions for lowering costs.

Improves a business’ reputation

Environmentally sustainable businesses are viewed as a plus, and companies are eager to highlight this fact. Companies that can go “green” show that they’re serious about making a difference in the environment and are interested in more than just profitability. Businesses that can market themselves and develop their identity around their commitment to the betterment of the planet will notice incredible results in terms of their reputation.

Group of people in front of icons representing sustainable development goals and environmental technology

Who is responsible for improving environmental sustainability in a business?

Businesses have been expected to pave the way towards environmental sustainability due to their notably significant contribution towards polluting the environment through waste, gas emissions and plastics generated. The responsibility does not necessarily begin with one individual within a business though– employees at every level of the business must work together to bring about change. A few examples include:

  • Business owners and leaders: Business owners and leaders are typically capable of leading strategic decision-making that influences the wider business. They can develop effective sustainability strategies and initiatives that have the power to change policy and induce change.
  • Business managers and supervisors: Managers and supervisors can supply valuable insights due to their more hands-on roles. They also typically have different perspectives and understandings as to how to improve business sustainability.
  • Employees: Employees can supply valuable contributions when encouraged to voice their opinions and concerns on how the business can become more sustainable.

Impact of environmental sustainability in business

The Department for Business, Energy and Industrial Strategy is striving to reach net zero carbon emissions by 2050. It’s going to take strong leadership, business-wide alignment on operations and an engaged corporate culture to successfully execute and maintain environmentally sustainable business practices. Businesses that start addressing these issues and challenge existing business processes will find themselves making a breakthrough towards becoming more environmentally sustainable while protecting the world around them.

How can CACI help you overcome these obstacles?

Our newly developed Mood Environmental Hub helps track all of your assets across multiple geographic locations and assess the environmental impact of your business.

With a single click, users can drill down from multi-site, business-level functions, to departments or even individual teams to determine asset types and locations, enabling a quick assessment of priority focus areas for improvement. It can also visualise existing data through user-friendly dashboards that show carbon impact, consumption and cost at an enterprise level.

The advanced modelling feature also outlines potential improvements, indicating ROI and carbon reduction impact. Additionally, you can easily check performance against carbon commitments such as Social Value through the initiatives tracker.

Producing carbon reduction target tracking reports or modelling for a business case is now a click away – to see how it works, you can book a demo here.