Solutions
User research
Turn real insight into better decisions
Great services start with understanding.
Our user research helps you uncover what people need, how they behave, and why it matters – so every decision is rooted in real-world insight, not assumption.
At CACI, we combine qualitative and quantitative methods to explore experiences from every angle – across diverse audiences, channels and contexts. From discovery to usability testing, we shape strategies, products and services around the people who use them.
Want to improve user engagement?
User research reveals what really matters to your audience – so you can meet their needs, build trust, and increase retention.
Need to prioritise with confidence?
Back decisions with evidence – user research helps you invest in what people actually need and reduce risk.
Struggling to align stakeholders?
Shared user insight builds alignment across teams – reducing debate and driving confident, unified decisions.
Did you know?
58%
of companies observed a rise in customer satisfaction after conducting user research. Source: Smashing Magazine
89%
of consumers have switched to a new brand based on a single poor experience.
The benefits of user research
Get to know your customers
Deepen user understanding
Gain clear insight into user behaviours, needs and pain points – turning research into meaningful improvements and innovation opportunities.
Design with data, not guesswork
Make informed design decisions using real user data – reducing risk and ensuring your solutions meet real-world needs.
Boost satisfaction and trust
Deliver experiences that align with user expectations – improving satisfaction, loyalty, and overall confidence in your service.
Reduce development rework
Identify usability issues early – saving time and budget by resolving problems before they escalate in the build phase.
Drive lasting engagement
Create intuitive, frictionless experiences that attract users – and keep them coming back.
Increase conversions
Optimise key journeys with insight – helping users complete tasks, boost sales, or meet service goals more effectively.
Experts in user research
Leading companies choose us for a reason
Informed decision making
Leverage deep user insights from our comprehensive research to make well-informed decisions that directly address user needs.
Proven approach
Rely on our internationally accredited UCD methodology (ISO 9241-210) and expert user researchers.
Outcomes over outputs
Use a mix of qualitative and quantitative research methods from our extensive toolkit, tailored to your specific research goals.
Awards & accreditations
There’s more where that came from
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UX and digital product design
Craft user experiences that captivate and retain your audience at every touchpoint, so you always keep your customers engaged.
Creative design and strategy
We combine innovation with strategy to keep your messaging resonating emotionally and visually – resulting in the creative your business needs.
Data architecture
Empower your business with a solid data architecture that supports scalability and efficient data handling.
FAQs
Answers to common questions about user research.
This largely depends on the goals of the research, though we often used a mixed-method approach to get a rounded understanding of users. This can include ethnographic and observational research, in-depth interviews, usability testing, card sorting, tree testing, eye tracking, cognitive testing, surveys and desk research into existing data or insights. Primary research fieldwork can be conducted remote or in-person, and either be moderated or unmoderated.
Yes, we work with proven panel partners to recruit suitable samples of research participants, and we have experience recruiting the most complex of briefs.
A clear, action-oriented report that details the objectives and methods used, key findings/insights gained, specific and prioritised recommendations and if appropriate, user personas or user journeys that visually highlight opportunities to better meet needs or solve pain points.
Ensuring rigorous methodologies and unbiased data collection is crucial for trustworthy insights. For example, ensuring that study guides go through multiple checks to avoid asking leading questions of research participants, and pairing researchers during primary research to minimise observer or confirmation bias.
First, by being transparent and honest in our methods and presentation of results, obtaining informed consent and permission in-line with GDPR legislation. Our researchers are members of the Market Research Society and always follow the MRS Code of Conduct to uphold strong ethics in research.