Solutions
Location planning
Make informed location decisions
Location planning gives you confidence in the investment decisions that you make about your networks of stores, cafes, restaurants, dealerships, distribution centres or any other physical outlets you operate.
Data-led insights provide evidence-based evaluations of pipeline sites, identify ideal locations for new openings and quantify local, national and regional market potential for growing brands. They also guide right-sizing strategies for brands looking to optimise their networks in light of changing market conditions.
Need to forecast sales potential of new and existing sites?
Accurately and objectively assess the true sales potential of any location.
Need to assess the potential of your brand?
Identify and quantify the optimum network of outlets required to maximise your profitable reach in any territory.
Need to prioritise your network strategy?
Prioritise openings and changes to existing networks using data-backed evidence.
Where problems are solved
Location planning designed to help you make profitable investment decisions
Data enhancement
Create richer data by blending your data with ours. Use analytics and visualisation tools to make informed decisions backed by evidence.
Make forecasts
Improve your sales predictions and impact forecasts using data and machine learning. Understand the impacts of your outlets on other channels to quantify the online halo resulting from your physical network.
Analyse performance
Understand what drives the performance of your existing estate. Assess current site performance against objective potential benchmarks.
Decisions you can trust
Gain focus and clarity with tailored, insight-rich reports, with firm recommendations. Make smarter strategic, operational and marketing decisions.
Get the detail
Interrogate data and models in custom-made interactive tools. Get all the data and insights you need to succeed.
Choose how you want it
Design how you want to manage and view the outputs. Self-serve from cloud-hosted GIS platforms and dashboards or attend our delivery workshops to disseminate our strategic recommendations.
We bring our expertise to you
Why leading organisations use our location planning solutions
Quality data
The outstanding range, depth and quality of the data underpinning our solutions.
Purpose built
Our solutions are always built with application in mind and customised to your specific needs.
Expert knowledge
Our large team has vast experience across a wide range of client and consultancy side engagements, delivering informed decisions.
See us in action
Data-led decision-making for The Midcounties Co-operative location planning
Learn how CACI’s InSite tools and data provided comprehensive information and mapping data that enabled The Midcounties Co-operative to better analyse their core trading area.
Awards & accreditations
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Related services
Demographic data
Gain a deep understanding of local consumer demographics and behaviours across global markets. Access actionable data on population, spending, mobility and consumer segments, including profiles like Acorn.
Geospatial analytics
Make informed decisions about investments, development and operations. Confidently address any critical business questions around location opportunities and growth potential.
Retail network optimisation
Understand how many stores you should have and where. Prioritise expansion and being smart about formats, ranging and how your channels support each other.
Location data
Get granular insight into how consumers interact with places, so you always have the right level of detail to make smart decisions while reflecting between different markets.
Consumer spend data
Get tailor-made data-led insights to better understand your markets. Assess market sizes and share, analyse spending patterns and trends by demographics and geographies.
Footfall data
Get detailed insights on the movement of consumers across the retail and leisure landscape – by time of day, day of week and seasonally.
FAQs
Answers to common questions about location planning.
Location planning helps businesses maximise profitability by choosing optimal sites based on customer demographics, competition, and accessibility. It also improves operational efficiency, enhances customer satisfaction, and supports strategic growth by ensuring locations align with business goals.
Location planning helps businesses plan by understanding how consumers and places are changing. It ensures that stores, formats, ranges, and services are developed to meet future demands, making your business resilient to market changes.
Yes, location planning can accurately forecast sales potential by analysing demographic data, consumer behaviours, local competition, and market trends. For new sites, it predicts performance based on similar locations and market conditions. For existing sites, it identifies opportunities for improvement. This helps businesses make informed investment decisions and maximise profitability.