Solutions
A trusted market research company
Data-powered insights for smarter business decisions
When it comes to market research, understanding what makes your audience tick is key. From evolving preferences to key decision drivers, our insights give you a window into what your customers want, how they think and how you can meet their wants and needs.
We’re here to help you turn data into a clear strategy, so you can focus on what matters most – driving impactful results.
Trying to pinpoint what your customers want?
Without clear insights into your consumer needs and preferences, you’re unlikely to connect with your audience in a meaningful way.
Not sure if the demand is there?
Check out the demand for your products, back up your investments and spot hidden market gaps where your brand can shine.
Searching for ways to finetune your targeting?
Segment your market to connect with the right audience. Tailor your message to each group’s unique tastes, making sure your brand truly resonates.
Did you know?
Uncover the “why” behind consumer choices
Maximise market research to understand and engage your customers
Get the complete picture
From exploring fresh audiences to honing in on specific segments, our tools like Acorn and Fresco, paired with proprietary datasets, give you rich, actionable insights on any audience you choose.
See the story behind the data
In a world of Big Data, we don’t just show what’s happening – we dive into why it’s happening. Delivering depth through techniques like focus groups, interviews and spatial ethnography.
Understanding new opportunities
Our data uncovers unmet needs, emerging trends and areas for new growth, helping you respond quickly to shifting demands or address gaps in the market.
Measure what matters
Understand how your audience feels about your brand through detailed feedback and satisfaction metrics. Benchmark your performance and adapt with our expertise.
Data that drives better decisions
Our insights provide you with data-driven clarity on customer behaviour, preferences and effective targeting strategies.
Stay ahead of emerging trends
With our flexible data updates, delivered as often as you need, you’ll spot shifts in consumer behaviour and adapt your strategy to stay relevant and competitive.
We bring our expertise to you
Why leading companies trust us for market research
Powerful, proprietary data tools
Our proprietary tools, like Acorn and Shopper Dimensions, dig deep into consumer behaviour, giving you insights that fuel smarter, winning strategies.
Unmatched market expertise
With a team of top-tier data scientists, consultants and industry pros, we’re here to help you achieve – and exceed – your business goals.
Customised solutions
From precise segmentation to comprehensive benchmarking, our tailored insights tackle your toughest challenges, empowering your brand to lead in a competitive market.
Awards & accreditations
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Consumer and demographic data
Get in-depth insights, from socio-demographics to lifestyle preferences, giving you the clarity to connect, engage and drive real results.
Market and customer segmentation
Get a clear view of your audience segments, delivering insights that fuel targeted campaigns, reveal growth opportunities and help you create meaningful, long-lasting connections.
Predictive analytics and decisioning
Understand and predict what your customers want before they know it, so you can deliver personalised experiences, anticipate trends and take action.
FAQs
Market research companies provide clear insights into consumer needs and preferences. Our tools, like Acorn and Fresco, paired with proprietary datasets, give you rich, actionable insights on any audience you choose, helping you tailor your approach and connect with the right audience.
We use powerful, proprietary data tools like Acorn and Shopper Dimensions to dig deep into consumer behaviour. These tools provide detailed insights that fuel smarter, winning strategies and help you achieve your business goals.
With our flexible data updates, delivered as often as you need, you’ll spot shifts in consumer behaviour early. This helps you adapt your strategy to stay relevant and competitive, ensuring you remain ahead of the competition.