Solutions
Market and customer segmentation
Connect with impact, engage with purpose
Understanding your customers on a deeper level changes everything.
Our market and customer segmentation services provide a clear view of your audience segments, delivering insights that fuel targeted campaigns, reveal growth opportunities and help you create meaningful, long-lasting connections.
So you can engage with purpose, drive results and create lasting impact with every interaction.
Unable to reach the right audience?
Without clear segmentation, marketing efforts can miss the mark, reaching audiences that don’t resonate with your message.
Trouble retaining customer loyalty?
Customer loyalty goes beyond just a good product. Tailored communication strategies need audience-specific insights to nurture lasting relationships.
Falling short on tailored connections?
Customers expect a personal touch. Without distinct segments, delivering tailored experiences can be tricky.
Did you know?
60%
of customers’ challenges and concerns are likely to be understood by companies that segment their customers.
101%
more clicks generated by targeted campaigns, making segmented marketing a powerful tool for engagement.
Reach the audience that matters
Market and customer segmentation that drives impact
Reach the right people
Define and reach your ideal customer groups with clarity. Our segmentation tools ensure your campaigns connect with those who value them most.
Strengthen customer loyalty
Use insights to build retention strategies that form long-term relationships, increasing customer commitment and loyalty.
Focus resources on what matters
Direct your resources to high-impact segments, so that your efforts are concentrated where they create the most value.
Drive product development
With insights into each segment’s needs and values, you can develop products that best align with customer expectations.
Refine your sales strategy
Give your sales team a roadmap to priority audiences, resulting in more effective outreach and stronger results.
Deliver personalised experiences
Our segmentation insights drive tailored interactions at every touchpoint, creating meaningful customer experiences.
Audience insights made actionable
Market and customer segmentation driven insights
See your audience in full colour
We dig deeper than surface-level demographics, revealing lifestyle habits, behaviours and spending patterns to give you a well-rounded picture of your audience.
Flexible solutions that grow with you
Our adaptable tools and scalable options make sure your segmentation changes as your business grows and your audience shifts.
Audience insights made actionable
Our adaptable tools and scalable options make sure your segmentation changes as your business grows and your audience shifts.
See us in action
Refreshing customer strategies through bespoke segmentation
“The data we now have is particularly useful because we have it on a region-by-region basis. Being able to visualise this on a map is something that the team really appreciates.” Jonathan Wharton, Portfolio Analytics Manager, Roche
Read more about it
Unlock competitive advantage with dynamic segmentation
Discover how to identify and engage your target customers from the very start of their journey. This eBook provides essential insights into dynamic segmentation, equipping you with the tools to enhance your digital acquisition strategy and drive business growth.
Awards & accreditations
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Related services
Consumer and demographic data
Get in-depth insights, from socio-demographics to lifestyle preferences, giving you the clarity to connect, engage and drive real results.
Market research
We go beyond data to truly understand your customers – conducting market research, engaging directly with them in the field and uncovering what they want and need.
Predictive data analytics
Understand and predict what your customers want before they know it, so you can deliver personalised experiences, anticipate trends and take action.
FAQs
Answers to common questions about market and customer segmentation.
Understanding your customers on a deeper level changes everything. Market and customer segmentation is crucial because it helps you connect with impact and engage with purpose. By identifying distinct segments, you can tailor your marketing efforts to resonate with specific audiences, driving better results and creating lasting impact.
Our market and customer segmentation services are highly scalable, designed to grow with your business. Our adaptable tools and flexible solutions ensure that your segmentation evolves as your audience shifts and your business expands. This scalability allows you to continuously refine your strategies and maintain effective targeting, no matter how large or diverse your customer base becomes.
Market and customer segmentation helps retain customer loyalty by using insights to build retention strategies that form long-term relationships. Tailored communication strategies based on audience-specific insights nurture lasting connections, increasing customer commitment and loyalty.