Solutions
Commercial mix modelling
Guiding your marketing spend with precision insights
When you’re looking to understand the true impact of each channel, our marketing mix modelling solution brings you the insights that matter.
From budget allocation and campaign planning to tracking and optimising each interaction, we reveal which channels drive the most value.
Maximise your ROI, sharpen your strategy and make every marketing move count.
Unsure where your marketing budget should go?
Without clear foresight, it’s hard to know which channels deserve more investment.
Unable to track the whole customer journey?
When you’re missing insights, it’s tough to see how different interactions lead to conversions.
Struggling to measure performance?
External factors and short-term vs. long-term impact can cloud the real effectiveness of each marketing activity.
Did you know?
64%
of marketers don’t have quantitative tools for demonstrating the impact of marketing spend.
Precision in every campaign
Let commercial mix modelling reveal new paths to success
Fine-tune budget allocation
Our analytics reveal which channels provide the best return on investment, factoring in both online and offline activity, so you can allocate resources more strategically.
Measure performance across channels
Understand how each marketing activity contributes to business outcomes, giving you a clear view of what works and what doesn’t.
Predict the impact of future campaigns
With forecasting and scenario planning, explore different budget paths and reveal potential outcomes – giving you the clarity to move forward with confidence.
Identify external influences
From weather to seasonality and competition, our solution identifies external factors that shape your marketing outcomes, helping you stay ahead of the curve.
Ramp up marketing efficiency
By identifying underperforming channels and reallocating resources to what works best, you get more from your marketing spend.
Rely on data, not intuition
Our detailed insights move you beyond guesswork, so you can make evidence-backed, strategic decisions.
Driving growth with precision
Why top brands count on our commercial mix modelling
Powerful, proprietary data assets
We use extensive consumer, geolocation and transactional data to provide insights tailored to your audience segments and catchments.
Segment-level forecasting and predictive analysis
Our advanced approach allows you to understand and predict behaviour patterns, giving you a deeper understanding of market dynamics.
Holistic measurement for maximum impact
Our advanced tools give you a complete view of your media and marketing investments, showing how each channel contributes to your goals and helping you refine your approach as you go.
Awards & accreditations
Our success stories
Using data led decision making for location planning strategy
Learn how CACI’s InSite tools and data provided comprehensive information and mapping data that enabled The Midcounties Co-operative to better analyse their core trading area.
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FAQs
Answers to common questions about commercial mix modelling.
Commercial mix modelling helps businesses allocate budgets more effectively by identifying the most valuable marketing channels. It tracks customer journeys, measures marketing performance, and allows for accurate forecasting. By considering external factors like weather and competition, MMM ensures businesses can adapt to market changes. Overall, it enhances marketing efficiency, supports data-driven decisions, and maximises ROI.
Commercial mix modelling supports data-driven decision-making by providing a clear, comprehensive view of how each marketing activity contributes to business goals. This holistic measurement allows businesses to refine their approach continuously, ensuring that every marketing move is based on solid data and insights.
Commercial mix modelling improves budget allocation by revealing which channels provide the best return on investment. By factoring in both online and offline activities, MMM helps businesses allocate resources more strategically, ensuring that marketing spend is directed towards the most effective channels and activities.