The strategic journey
In today’s competitive market, businesses need more than just data – you need actionable intelligence that drives real growth. Our solutions leverage advanced artificial intelligence and machine-learning models and deep sector expertise to help you understand your customers, identify opportunities and optimise strategies for maximum ROI.
Through our five pillars, we can help your business reimagine how you use data and AI. At the core of our approach is a data-first mindset, ensuring that every decision is backed by actionable insights.

Consumer intelligence
We provide rich consumer and behavioural data, innovative research methodologies and predictive modelling to help you understand your customers and refine strategies.
Business intelligence
We leverage sector expertise, data analytics and technology to empower your business with real-time intelligence, for better decision-making and profitability.
Location intelligence
We deliver cutting-edge market intelligence through advanced location analytics, performance forecasting and network planning solutions.
Market insights
We can equip your business with real-time performance comparisons, industry benchmarks and predictive insights that empower retailers to optimise pricing, manage risk and drive profitability.
Health insights
We help accurately assess costs at the patient level. By integrating cost and population health data, you can gain a clearer picture of care pathways, resource allocation and operational performance.
Did you know?
74%
of businesses face challenges in realising measurable value from their AI investments
Why CACI?
Data expertise at the core
Data is at the heart of what we do. Our proprietary datasets and analytics capabilities empower your business to make smarter, data-driven decisions.
Independent, tailored advice
We cover the full customer journey, from identification and segmentation to acquisition, performance tracking and strategy refinement – helping you continuously optimise and scale.
Optimised strategy
Our insights help you to allocate resources efficiently so that every decision contributes to long-term success.
Future-proof scalability
By leveraging AI, predictive analytics and deep market insights, we help you stay ahead of market shifts and customer trends.
Simplify the complex
We are experts at making data accessible to anyone and – more importantly – make decisions confidently.
Accurate forecasting
We have deep knowledge in predicting the turnover of stores and how they will grow, so you can anticipate what’s next.
FAQs
Customer intelligence involves using data to understand consumer behaviour, preferences and motivations. We help businesses leverage this intelligence to enhance marketing, improve customer experiences and drive growth.
Our approach combines advanced analytics with industry expertise, ensuring that our insights are not only data-driven but also practical and implementable for real business impact.
Our unique combination of proprietary data, AI-driven analytics, and strategic consulting means we don’t just provide data – we turn it into actionable strategies that drive measurable success.