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Solutions

Location planning 

Make informed location decisions 

Location planning gives you confidence in the investment decisions that you make about your networks of stores, cafes, restaurants, dealerships, distribution centres or any other physical outlets you operate.   

Data-led insights provide evidence-based evaluations of pipeline sites, identify ideal locations for new openings and quantify local, national and regional market potential for growing brands.  They also guide right-sizing strategies for brands looking to optimise their networks in light of changing market conditions. 

Location planning - People walking in a street

Need to forecast sales potential of new and existing sites? 

Accurately and objectively assess the true sales potential of any location. 

Need to assess the potential of your brand? 

Identify and quantify the optimum network of outlets required to maximise your profitable reach in any territory. 

Need to prioritise your network strategy? 

Prioritise openings and changes to existing networks using data-backed evidence. 

Where problems are solved 

Location planning designed to help you make profitable investment decisions

Data enhancement

Create richer data by blending your data with ours. Use analytics and visualisation tools to make informed decisions backed by evidence. 

Make forecasts 

Improve your sales predictions and impact forecasts using data and machine learning. Understand the impacts of your outlets on other channels to quantify the online halo resulting from your physical network. 

Analyse performance 

Understand what drives the performance of your existing estate. Assess current site performance against objective potential benchmarks. 

Decisions you can trust 

Gain focus and clarity with tailored, insight-rich reports, with firm recommendations. Make smarter strategic, operational and marketing decisions. 

Get the detail

Interrogate data and models in custom-made interactive tools. Get all the data and insights you need to succeed. 

Choose how you want it

Design how you want to manage and view the outputs. Self-serve from cloud-hosted GIS platforms and dashboards or attend our delivery workshops to disseminate our strategic recommendations. 

Testimonial

“At the end of this work, we had a growth plan to refer to, which meant we could prioritise and focus incoming opportunities. With tangible, data-led evidence and a well-defined process and criteria, we could make decisions more quickly and share the work of detailed site assessment around the team more easily.” 


Ross Lacey

Location Planning Manager, The Midcounties Co-operative

We bring our expertise to you  

Why leading organisations use our location planning solutions 

Quality data 

The outstanding range, depth and quality of the data underpinning our solutions. 

Purpose built 

Our solutions are always built with application in mind and customised to your specific needs. 

Expert knowledge 

Our large team has vast experience across a wide range of client and consultancy side engagements, delivering informed decisions. 

Awards & accreditations

Speak to one of our location planning experts

We’re tried and trusted in this industry and have been involved in location planning for decades. At CACI, we want to support you in transforming your business. 
 
If you’re looking for a demo, want to book a consultation, or both – we’re ready to help you cut the complexity out of location planning. 

FAQs

Answers to common questions about location planning. 

Location planning helps businesses maximise profitability by choosing optimal sites based on customer demographics, competition, and accessibility. It also improves operational efficiency, enhances customer satisfaction, and supports strategic growth by ensuring locations align with business goals.

Location planning helps businesses plan by understanding how consumers and places are changing. It ensures that stores, formats, ranges, and services are developed to meet future demands, making your business resilient to market changes.

Yes, location planning can accurately forecast sales potential by analysing demographic data, consumer behaviours, local competition, and market trends. For new sites, it predicts performance based on similar locations and market conditions. For existing sites, it identifies opportunities for improvement. This helps businesses make informed investment decisions and maximise profitability.