Solutions
Data strategy and insights
Unlock the power of AI, analytics and data science to drive strategic value
Enhance your business strategy with data-driven decision-making. Our data consulting services align business, customer, analytics and action, giving you the knowledge and tools to drive impact and growth.
Struggling to identify opportunities?
You need to build a strategy around commercial and customer opportunities – but first, you have to identify them.
Want to connect the dots?
You need to think about the broader brand vision and the role that AI, analytics and data science will play.
Not sure how to demonstrate value?
It’s tricky to articulate what value means to your business and how to demonstrate impact.
39%
of organisations report having a strong data culture, indicating inconsistent support and education for data initiatives.
The benefits of data strategy and insights
For smart, informed decision-making
Maximise investment
Realise the value of data science and business intelligence investments to utilise them effectively.
Data-driven decision-making
Enhance decision-making with actionable insights from advanced data analytics, leading to improved business outcomes.
Demonstrate value
Easily demonstrate the impact of customer strategy and how it’s enabled.
Actionable insights
Convert complex data science and AI outputs into pragmatic solutions that are easily understood and applied.
Simplify complex data
Transform complicated datasets into clear, actionable insights – our expertise makes the complex simple.
Strategic integration
Make sure that data science insights are not just theoretical but practically applied within the business framework.
Experts in data planning and insights
Leading companies choose us for a reason
Focus on impact
We start with the business problem and what the value is first. We use proven methodologies that drive and demonstrate impact.
Hands-on expertise
Our technical expertise in BI and CRM tools is vast – including Power BI, Tableau, Looker, Braze, Optimove, Adobe Campaign and Bloomreach.
Customer strategy and CRM SMEs
We know how commercial impact is driven through customer centricity, allowing us to identify the relevant techniques, tools and frameworks to achieve this.
See us in action
Using machine learning techniques to increase revenue, conversions and engagement for DFS
Explore how CACI’s hosting of DFS’ customer database gleaned insights to support their customer understanding and location strategy via segmentation, machine learning models, communications strategy, store catchments and digital targeting algorithms.
Awards & accreditations
There’s more where that came from
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FAQs
Answers to common questions about data strategy.
We have an industry-agnostic approach, but have a proven track record in FMCG, travel, gaming, insurance, automotive and fast food.
We are trained and have qualifications and experience from Power BI, Tableau, Looker, Braze, Optimove, Adobe Campaign and Bloomreach. We are part of the wider CACI network, able to pull in expertise across cloud engineering, MarTech, data science, AI and research.