Case study
Neighbourhood cost of living insight from Paycheck and Household Acorn data
Summary
Dumfries and Galloway is responsible for the delivery of all local authority services to nearly 149,000 people living in both urban and rural areas in the southwest of Scotland.
Company size
6,000 +
Industry
Non-Profit
Products used
Challenge
Gregor Docherty is Dumfries and Galloway Council’s Economic Development Officer. He explains: “Although we have some data of our own, we don’t have the range and breadth of it to provide the information the council needs today. I was given the challenge of improving our data insight, to give us a clearer view of the areas the Council looks after and the needs of the people who live there”.
Improve data insights for a clearer view of local areas
Understand the needs of the people living in the local areas
Solution
Dumfries and Galloway Council has access to Paycheck income data for two years. Recently, the Council decided to add the Household and Wellbeing Acorn datasets to the subscription.
The addition of Household and Wellbeing insight provides a granular picture of lifestyle, income and risk factors at a local level, that allows the team to really examine areas of need and deliver value and impact from the Council’s services and programmes.
Results
Dumfries and Galloway Council successfully applied for Borderland Inclusive Growth Deal funding, using information modelled from CACI’s data.
Gregor Docherty created a Dumfries and Galloway Datazone profile, bringing together all the available information to rank the towns in the Council’s area for funding priority. The analysis revealed the four priority towns for funding, which was approved.
Learn more about Paycheck, Household Acorn and Wellbeing Acorn.
