Case study
How CACI and Adobe helped Skipton Building Society transform their marketing platform
Summary
In today’s hyper-connected, data-driven world, marketing teams are under more pressure than ever to deliver personalised, timely and measurable campaigns. Legacy systems, fragmented data and unsupported platforms can quickly become roadblocks to innovation, however.
For Skipton Building Society, a long-standing client of CACI, the need to upgrade their Adobe Campaign platform was not just about compliance, but unlocking the full potential of their marketing strategy. With Adobe sunsetting support for their existing platform, Skipton seized the opportunity to reimagine their marketing infrastructure for the future.
Company size
2,500+
Industry
Financial services
Services used
Partners used
Challenge
Skipton Building Society faced a number of common challenges that we are seeing across the market:
A legacy data model that restricted campaign agility
A data solution that did not enable Skipton to be customer-centric
Missed data during daily processing, impacting decision-making
A looming deadline with Adobe’s end of support
The need to coordinate across multiple stakeholders and systems.
Solution
The timing of this project was critical, and strategic.
- Adobe product sunsetting: With Adobe confirming that support for Skipton’s existing Campaign platform would end after 2024, the risk of operational disruption and compliance issues was growing.
- Rising customer expectations: Customers now expect seamless, personalised experiences. Skipton’s legacy data model was limiting their ability to deliver on this, and competitors were already moving ahead.
- Data as a differentiator: In a world where data drives marketing performance, Skipton needed a platform that could process, transform and activate data in real time.
- Cloud momentum: The broader shift to cloud-based marketing platforms is accelerating. By acting now, Skipton avoided the pitfalls of rushed migrations and positioned themselves ahead of the curve.
This was not just a technical upgrade, it was a strategic transformation, taken at exactly the right moment.
This transformation was not delivered in isolation. It was the result of a close, collaborative partnership between CACI, Adobe and Skipton, each bringing unique strengths to the table. From the outset, the project was shaped by a shared vision and a deep commitment to joint success.
CACI led the programme of work, particularly in the design and architecture of the solution, by creating a design that delivered Skipton’s requirements and providing the personnel that could deliver that plan. Adobe played a central role as a strategic partner, offering platform expertise, innovation and direct support throughout the journey. Skipton brought critical insight, ambition and a clear understanding of their organisational needs and goals.
Together, this tri-party team operated as a single, integrated unit. Our four-phase approach was co-developed and co-delivered, ensuring the transformation was not only smooth and secure, but designed to scale and evolve with the organisation’s needs.
1. Discovery
In-depth analysis of Skipton’s SQL Server and Adobe Campaign setup
2. Design
A reimagined architecture tailored to modern marketing needs
3. Implementation
Rebuild of the data platform to create a customer centric solution, enabling better personalisation
4. Migration
Seamless transition of workflows and data to the cloud
5. Testing & handover
Rigorous Q&A and collaborative enablement.
Outcomes
- Full re-implementation of Adobe Campaign v8 on Adobe Cloud Managed Services
- Legacy components eliminated, streamlining operations
- New data staging and transformation processes to overcome Helix migration issues
- Helix is Skipton Building Society’s cloud-based data platform designed to centralise, govern and orchestrate marketing and customer data across the organisation. It plays a foundational role in enabling the migration to Adobe Campaign v8 in the Cloud and supports the broader digital transformation strategy.
- Delivered on time and within budget, a rare feat in complex migrations.
With their new platform, Skipton is now positioned to:
Launch campaigns faster and with greater precision
Leverage real-time data for personalisation
Scale marketing operations without infrastructure or data constraints
Have a future-proof solution designed for future business needs
Stay ahead of compliance and vendor support timelines.
