Case study
Acorn enables Affinity Water to understand water demand
Summary
Affinity Water is the largest water-only supplier in the UK, committed to delivering a high-quality water service to all their customers. Their vision is to be the UK’s leading community-focused water company, providing 950 million litres of water each day to over 78,000 non-household connections and 1.4 million homes.
Company size
1,000 – 5,000
Industry
Utilities
Products used
Challenge
Affinity Water had the following challenges when approaching us.
Insight into how and why different groups have different patterns of water usage was needed
An easy-to-use platform and the ability to apply to Affinity Water’s own customer base was crucial
Communications then needed to be tailored based on the insights taken from postcode level data
Solution
Affinity Water uses Acorn’s powerful geodemographic segmentation capabilities to model the demand for water in unmetered households.
Acorn is combined into Affinity Water’s models to allow for a more nuanced understanding of different household’s demand for water. This understanding enables Affinity to identify local irregularities to quickly identify and respond to leaks ensuring targets for water use reduction are met.
Results
Using Acorn has enabled Affinity Water to understand how different households’ demand for water changes on an hourly basis. This has helped them design water saving programmes by understanding how different groups would react to water saving programmes, as well as being a factor in re-designing their bills.
Additionally, Affinity have also been able to model the increase in demand due to COVID-19 so they can engage with regulators about increased water usage.
