Following the appointment of Tracy Weir as President and Chief Executive, CACI is proud to unveil a bold new brand direction that reflects the company’s evolving identity, renewed ambition and commitment to shaping tomorrow’s world.
Tracy’s promotion marked a pivotal moment for CACI. With over two decades of experience in leading the commercial business, she has helped transform CACI into a powerhouse of marketing, data and digital innovation. Now, under her leadership, the company is embracing a refreshed brand positioning that captures the spirit of transformation, clarity, and impact.
“Our expertise in data and technology is central to everything we do,” said Tracy Weir. “This brand evolution is about more than just how we look – it’s about how we think, how we work and how we deliver value to our clients and communities.”
A brand built for the future
At the heart of the refresh is a new brand framework that redefines CACI’s vision, mission, and purpose:
- Vision: To build real solutions for tomorrow’s world and the people who live in it.
- Mission: To drive transformative solutions using the power of specialists, data and tech.
- Purpose: We believe that data and technology have the power to change the world.
These statements aren’t just aspirational – they’re actionable. They reflect the company’s deep expertise, its people-first approach and its belief in the power of innovation to create seismic shifts in business and society.
Three pillars of progress
CACI’s new brand is anchored in three core pillars:
- Humanising data and AI – Making data meaningful, accessible and ready to inspire bold moves.
- Building for tomorrow’s world – Designing smart, scalable solutions that connect people, places and possibilities.
- Specialists in the art of getting it right – Delivering with precision, passion and deep expertise.
These pillars guide how CACI shows up for clients, how teams collaborate internally and how the company continues to lead in a rapidly changing landscape.
A culture of clarity and confidence
The brand refresh also includes updated visual and voice guidelines, a new tagline “Do amazing things with data” and a suite of straplines that reflect CACI’s personality and promise. But more importantly, it signals a cultural shift.
Tracy’s leadership has placed renewed emphasis on inclusion, learning and innovation. The brand now reflects a workplace where people are empowered to grow, contribute and make a difference – while staying aligned to a clear, confident identity.
“We’re building scale in our distinctive areas of expertise,” Tracy said. “And we’re doing it by investing in our people, expanding internationally and staying true to what makes CACI special.”
Looking ahead
With operations now spanning the UK, Netherlands and India – and a client base that includes hundreds of leading organisations – CACI is poised for continued growth. The refreshed brand is a signal to the market: CACI is ready for what’s next.
This is more than a rebrand. It’s a recommitment to excellence, a celebration of expertise and a bold step into the future.