Dataset
Transactional Spend Data
Bring turnover to life by understanding how and where customers are spending
Transactional Spend Data is a robust database derived from credit and debit card data from multiple sources, including top UK retail banks. Enriched with Acorn geodemographic and home location data, this dataset reveals a brand’s online and in-store category performance based on who is spending, how much they are spending and where opportunities exist.
This powerful dataset provides a detailed understanding of shopper journeys, peers and competitor performance, enabling everything from comparison of store performance and assessing the impact of upsizing to portfolio benchmarking and tracking cross-brand engagement so you can make data-driven decisions.
Property & Land Owners
Struggling to determine what is holding back your turnover and how to fix it?
Assess the changes to be made within your centre to drive turnover, increase spending and attract more shoppers.
Distill this insight into where your customers are shopping, why they visit shopping destinations and find out how to increase their frequency of visits to your centre.
Unable to effectively assess brand performance within your centre?
Identify the brands that will better align with the consumers visiting your centre to generate an aligned retail mix that enhances trip value and improves turnover.
Unclear on which areas within a catchment could drive the most growth?
Understand consumer distribution within catchments and how they spend. Inform strategies to attract more of them, encourage repeat visits to your centre and increase spend per visit.
Retail & Leisure
Wondering what is hindering your turnover and how to fix it?
Evaluate the necessary adjustments to be made within your store to drive turnover, increase spending and attract more shoppers.
Use these insights to determine where your customers are shopping, what encourages them to visit particular stores and how to increase their frequency of visits to your store.
Unable to effectively assess store performance at a local level?
Understand and benchmark your store’s performance against competitors within both the wider market and at a local level to enhance engagement and turnover.
Not sure who to target via local initiatives?
Identify which local initiatives your store should run and who you need to target. Discover how different brands compete for your same customers, whether through pricing, quality or brand loyalty, based on the market share insights generated.
Understand asset value drivers & identify opportunities
Transactional Spend Data delivers an innate view into your asset’s performance based on who is driving value in your asset and the opportunities that exist to capture more value from consumers.
The dataset encompasses:
- 3,000 retailers
- 8-billion records
- 5+ years of continuously growing of data
- 250+ UK retail destinations
Strengthen storytelling through data
Transactional Spend Data helps you uncover shopper journeys through enhanced data access and robust insights, improving your decision-making through benchmarking.
With an unparalleled understanding of peers and competitors, this refined look into consumers’ shopping trends and behaviours offers richer retailer-level performance, including measurements into the proportion of shoppers who made a refund and subsequently spent money in any given location on the same day.
Actionable insights that will transform assets & turnover potential
Property & Land Owners
Understand the state of play in your asset
Keep on top of asset performance and turnover through Transactional Spend Data.
Gain a clear view of who is driving turnover, where consumers come from, which brands are driving performance and the categories contributing to spending.
Determine which changes within the asset drive the most growth
Use Transactional Spend Data to assess upsize impact and track cross-brand engagement, identifying individuals who initially visited one brand and later returned to engage with others.
This data enhances impact assessment on events, so you can gauge the ROI of in-centre activation, the value brought to your estate and whether it drives increased spend across your shops as more people visit and spend.
Benchmark centre & brand performance
Through Transactional Spend Data, your performance can be compared with 250+ UK retail destinations to define what ‘good’ looks like.
Benchmark performance to region or Asset Class, or competitors across the UK.
Dive deeper into comparing store performance to evaluate the role of a store more effectively against competitors.
Retail & Leisure
Understand your brand’s state of play
Monitor your brand’s performance and turnover through Transactional Spend Data. Evaluate which customers drive turnover, where consumers come from, which brands are driving performance and the categories contributing to spending.
Benchmark brand performance
Your brand’s performance can be compared with 250+ UK retail destinations to define what ‘good’ looks like through the lens of Transactional Spend Data.
Related datasets
Brand Dimensions
Understanding & tracking brand performance through online & offline consumer spend data
Shopper Dimensions
Uncover your shoppers’ retail, leisure and dining journeys to understand which brands they spend at and how to attract more of them
Acorn
Understanding your audience through a geodemographic segmentation of the UK’s population