Dataset
Shopper Dimensions
Uncover your shoppers’ retail, leisure and dining journeys to understand which brands they spend at and how to attract more of them
Shopper Dimensions provides real-world consumer spending information and brand performance, enabling you to make better-informed leasing and investment decisions and supplying the tools to promote growth.
Unable to determine which customers to target?
Evaluate which brands resonate with your centre’s shopper profiles through Acorn segmentation. Effectively target leasing and design customer-first strategies, filtering by region for local relevance.
Struggling to decide whether your centre’s brands align with your customers?
Navigate real-time changes or trends and rank brands from highest to lowest to refine your leasing strategy, attract the right tenant for your destination and optimise brand mix.
Need help increasing your market share?
Maintain or increase market share by assessing which brands will most likely succeed in a particular location and how to build this out in a leasing campaign.
Target leasing & optimise your brand mix
Shopper Dimensions aligns over 900 brands with shoppers, filterable by region and demographics. Each brand is assigned an Acorn profile, enabling targeted leasing and optimised brand mix for your centre.
Through Shopper Dimensions, your centre can be benchmarked by region or centre class against centres and competitors across the UK.
Gain insight into brand performance versus peers and competitors. Through these insights, opportunities for asset growth can be maximised and areas for growth identified.
Analyse customer behaviours & demographics by:
- Identifying cross-shopped brands on the same trip
- Accessing a list of brands your shoppers are spending in elsewhere
- Cutting by Acorn profiles or catchment area data
Obtain performance metrics to bolster leasing & benchmarking strategies, including:
- Transaction and trip value metrics
- Share of Wallet and spender profiles
- Year on Year brand and centre spend performance
- National Brand rankings
- Portfolio-specific view on performance
- Centre KPIs including Trip Value, Acorn Spend
Determine tenant risk & retention & manage assets by:
- Identifying at-risk tenants
- Understanding actual behaviour versus expected
- Enabling due diligence and asset validation
Turning shopper data into insights for leasing strategies & asset management
Aligning brands with shopper profiles
By leveraging Acorn segmentation data to highlight which brands align with your centre’s shopper profiles, Shopper Dimensions enables a targeted leasing strategy, optimises the brand mix and ensures your centre remains attractive to both your core customers and the ones you want.
Cross-shopping & brand mixing that maximises spend
By seeing which brands are often shopped together, you can target complementary stores and create leasing plans that make shopping easier and more enjoyable for your customers. This helps you plan promotions and partnerships that boost spend.
These insights can guide where brands should sit, inform zoning to encourage longer visits and shape a mix that maximises spend per trip.
Understand your competition
By understanding who lives in your centre’s catchment area— where they’re shopping and the brands they’re spending in when not with you— you can identify gaps in your brand mix to attract strategic tenants.
Segmenting by your core demographic groups provides a foundation for your leasing strategy, allowing you to target brands to come to your centre, capture customer spending and appeal to your target shoppers.
Comparing centres to strategise & optimise opportunities
Compare your centre with others based on transaction value, trip value, share of wallet, spend profiles and year-on-year brand performance. Through this insight, you can track KPIs and spot areas for growth.
Brand ranking for enhanced asset management
Assess the performance of national and portfolio-specific brands to gauge tenant churn risk and enhance your leasing and retention strategies. By ranking brands across both benchmarks, you can identify at-risk tenants, support retention and conduct portfolio health checks and risk assessments for potential closures.
Validating asset performance & supporting due diligence
Understand whether your investment is performing well for optimal decision-making and maximise asset growth opportunities through access to robust data.
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