Dataset
Retail Footprint
Defining and ranking the opportunity for thousands of UK & European shopping destinations
The Retail Footprint suite uniquely defines the catchments and opportunities of tens of thousands of retail locations across the UK and Europe, equipping users with transformative insights into how people interact with places and the opportunities within each retail centre.
Struggling to understand where people come from to visit your location?
Describe who, what, where, when and why people interact with retail centres by understanding how your catchment interacts with that of a competitor.
Lacking insight into the sales opportunities within shopping destinations?
Understand sales opportunities and gain unparalleled insight into the dynamics of each centre based on the spending power of those who live in the catchment.
Defining catchments to uniquely measure opportunities within retail centres
Retail Footprint is a spatial interaction model defining the catchments of over 70,000 retail locations across the UK and Europe. Built using sophisticated AI and machine-learning techniques, it uses factors such as the quality and quantity of retail provision, centre function, travel time and level of competition to uniquely define the catchment and opportunity for each centre.
Retail Footprint collates this information as well as the potential expenditure for each centre, with a breakdown of residential, worker, tourist and online spending, giving users unparalleled access to robust and detailed retail centre information.
Granular insights into how people interact with place
Through Retail Footprint, you can also see each destination’s market size, catchment, retail mix, consumer profile and channel mix. Available through many channels, insights can be accessed in whichever capacity suits your needs.
Retail Footprint can be licensed as raw data, as part of our location intelligence mapping software, InSite or integrated into a dashboard and carried out as a bespoke analysis with our expert team of consultants.
Each centre has been carefully evaluated and classified to determine how it interacts with others in its classification. The retail provision in each centre is broken down into ‘premium’, ‘mass’, and ‘value’, enabling each centre to be scored relative to one another based on both the quality and quantity of provision.
Understanding the attractiveness of retail centres through how people interact with places
Catchment insight
Assess the size, extent and attractiveness of shopping destination catchments through Retail Footprint, gaining detailed insight into who shops where, how much spend flows through a centre, the ideal number of stores and where stores should be located. These insights also help retailers understand the impact that online, worker and tourist spend has on retail centres.
Expenditure
Estimate available expenditure in each centre to understand opportunity within a location by measuring the potential expenditure of different product categories. In the UK, this is calibrated against real-life credit and debit card data to replicate customer spending, aligning brands to centres that will maximise their profits and determine whether locations possess headroom.
Retail Footprint also projects actual versus expected performance, bolstering leasing decisions when targeting stores based on headroom. For investors, it offers insight into rankings and whether room for growth exists.
Demographic decision-making
Retailers can optimise their portfolios, enhance site feasibility assessments and refine retail strategies through the data-led, impartial evidence supplied by Retail Footprint.
It also enables the creation of detailed, data-led network strategies for expansion, optimisation, channel integration and local and tailored product ranging based on the needs and preferences of audiences within specific locations. Landlords can use these insights to determine which audiences to target at sector level and enhance their customer engagement decision-making to increase their centre’s footfall.
Market share & performance
Through Retail Footprint, retailers can effectively assess market share and performance to better understand growth potential, overlaps and cannibalisation between store and centre catchment. It also enhances their sales forecasting and helps quantify the impact of a physical store’s presence on online sales within its catchment area through the online halo.
For landlords, Retail Footprint can help demonstrate whether a location is over- or under-spaced.
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