Datasets
Fresco
The UK’s leading consumer finance classification, data profiling & marketing segmentation
Fresco is a powerful financial services segmentation tool that divides the UK population into segments based on individuals’ financial behaviours.
The resulting insights can revolutionise the ways in which marketing strategies and efforts unfold from your organisation, from communications and propositions to product development and branch network strategies.
Struggling to target the right customers?
Fresco uses high-quality research data and classifies individuals, not just households.
Unaware of your customers’ preferences?
This tool can be accessed in real-time to support decision-making and enhance user experiences.
Unparalleled financial segmentation of the UK population
Fresco is a powerful financial services segmentation tool built by combining IPSOS Financial Research Survey data with CACI’s own wealth of data on the UK population. It divides the UK population into 12 segments, 52 sub-segments and 130 micro-segments based on individuals’ financial behaviour, particularly their life stage, affluence, financial product purchases and holdings, channel preferences and attitudes.
Simplifying customer segmentation and insight application
Fresco simplifies the creation of customer segments. The resulting insights can then be applied to enhance the level of detail in your customer database, enabling the creation of more relevant and engaging marketing communications, propositions, product development and branch network strategies.
Enhanced customer understanding through profiling key segments
Granular & easily decipherable insights
By dividing UK consumers into discrete and clearly defined groups, the granular insights supplied via Fresco are easy to understand.
Real-time, personalised customer coding & engagement
With CACI’s Demographic Data API, customers can be immediately assigned to a customer journey based on their Fresco segment. The API allows for real-time coding of customers and prospects, ensuring customers receive personalised content from their first point of contact with you.
Understand market potential
Fresco data can be aggregated to understand the market potential of products. By applying it to customers, it can be benchmarked against the market to generate valuable insights. The most appropriate Fresco segments can also be selected for cross sell and acquisition campaigns.
Develop bespoke customer segmentations
Fresco microsegments (the most detailed level of Fresco data) can be re-aggregated and combined with transactional data to develop bespoke customer segmentations to enhance targeted marketing efforts.
Optimise branch networks
Fresco’s insights can be leveraged to optimise your branches according to the specific needs of customers in each location. Branches can be segmented to understand the services best suited to the local population.
Versatile solution for multiple workstreams
With its ability to bolster various workstreams, Fresco is an ideal financial segmentation solution.
See Fresco in action
How Principality Building Society launched a new proposition to a new customer segment with Fresco
Learn how Principality Building Society developed a new proposition through CACI’s Fresco insights on consumers within the ‘Rising Metropolitan’ segment, understanding their needs in context of how they live, work and challenges they face in saving and planning to buy their first property and understand how to reach the people in geographic areas with a high proportion of ‘Rising Metropolitan’ consumer households.
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