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Acorn is CACI’s flagship  geodemographic segmentation tool.

Channel Impact

The Channel Impact dataset is CACI’s five-year view of changing customer behaviour in retail banking.


Fresco is CACI’s powerful individual level, financial services segmentation.

Household Acorn

Household Acorn is a geodemographic segmentation of the UK’s population at household level.

International Consumer Demographics

CACI’s suite of demographic datasets covers practically every country around the world.

Mobile App Data

Mobile App Data has revolutionised our understanding of how consumers interact with geographical space.


Leading-edge UK consumer database providing insight on demographic, digital, lifestyle and attitudinal characteristics.

Online Audiences

Improve your digital marketing effectiveness with CACI's demographic insights.


Paycheck provides a measure of gross household income at postcode level for the UK.

Up-to-Date Demographics

CACI’s Up to Date Demographics track change at a local level. They are constantly updated and accurate.