Hospitality & Leisure

The way consumers spend their leisure time and engage with space has changed forever. Brands and places need to rethink how they connect to their customers - from acquisition to marketing, engagement, proposition, delivery, and location.

To understand the new consumer and make profitable development and investment decisions for one site or across your portfolio, you need powerful data and insight.

Optimise your proposition for success

After a turbulent period in hospitality and leisure, you need to re-engage customers in all your markets. How does your brand connect successfully with customers in a new world where attitudes and behaviours have shifted? Are there new opportunities? Where should you invest or reposition? Data and insight are essential to answering these questions and shaping a strategy for success.

Invest wisely in new sites

CACI’s data consultancy and insight gives you the evidence base you need to make property investment decisions. We can help you benchmark performance across your portfolio, spotting opportunities to invest and divest. We can show you where there’s room for growth in your current markets, so you can increase your penetration and coverage.

Leisure and hospitality expertise and focus

Working with CACI means you have access to a team of experts that know leisure and hospitality datasets and insight models inside out. Whether you operate bars, restaurants, hotels, cinemas, gyms, sports venues, takeaways, entertainment venues or any other kind of leisure and hospitality business, we can help you:

  • Identify potential new customers in your catchments
  • Adapt your proposition and marketing to meet customer needs and compete successfully
  • Assess and prioritise the most profitable new sites
  • Understand where there’s room for sales growth on existing sites
  • Model how new propositions and approaches could perform in different locations

We have accurate, up to date and detailed data. We can help you blend third party data with your own performance metrics to reveal how your sites are performing and showing where opportunities could exist in new locations with similar profiles to your best sites. We can help you identify new target customer groups, understand the competitive landscape and customise your marketing and customer offers for maximum ROI. We can reveal what your customers and prospective customers are looking for in today’s transformed marketplace.

Make decisions with confidence in your fast-changing market

If you find yourself scratching your head about how you can acquire more customers, how you can engage with them at different times of the day, where your next location should be based on footfall, demographic and catchment or how to optimise your network, get in touch. We can answer your questions with confidence, providing the evidence you need for successful decisions that will optimise your leisure or hospitality venues.


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CACI have been a vital partner in developing a sustainable but ambitious expansion strategy.

Richard Collier, Five Guys JV Ltd

The insights provided have enabled us to target workers that love our brand and open new units that have proved successful.

Vishal Taljera, itsu

Case studies Case studies

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Case study

Most impactful food-to-go transaction trends into 2024

Paul Langston
12 Jun 2024

Most impactful holiday and air travel trends for 2024

Brie Edwards-Adams
30 May 2024

Uncovering consumers’ leisure priorities in the festive period

Arabella Dalloz
13 Dec 2023

Celebrating World GIS Day with insight on the personal grooming habits of the UK population

Patrick Tate
15 Nov 2023

Travel spend behaviours that will redefine your customer strategies

Kulvin Kailey
3 Nov 2023

Leveraging data to underpin your Sustainability strategy

Glen Lowis
16 Oct 2023