Cost of Living
The dramatic hikes in living costs are affecting different people in different ways. As disposable income shrinks, big spend decisions are being reconsidered. Using our powerful data and solutions we track consumer attitudes and behaviour as the cost of living crisis persists to help you understand your customers' needs.
Understanding the Cost of Living Crisis with Data
At CACI we understand people and place; how consumers engage with brands and how they engage with space. At the core of this crisis is people. Behaviours, values and expectations are changing. We will be sharing consumer insights to ensure you continue to engage with your customers and outperform your competition.
Getting to the truth behind the headlines
The story is everywhere. But what is really happening and what do we expect to happen in the future? We’ll be digging into the detail to explore what’s really happening across demographic profiles and understand:
- Who is really being impacted?
- Where is being impacted?
- How will it impact your organisation?
- Where should you as an organisation intervene to help people?
We will be navigating you through the changing consumer spend and supporting you to retain market share through focussed messaging, accurate targeting and effective ranging.
Previous Podcast episodes & Webinars
CACI Cost of Living Episode 15 - Part one: Insights from September 2023's consumer survey
CACI Cost of Living Episode 15 - Part two: Insights from September 2023's consumer survey
CACI Cost of Living Episode 16: The macroeconomic landscape & the impact on consumers
CACI Cost of Living Podcast Episode 1: The Impact on Brand, People & Place
CACI Cost of Living Podcast Episode 2: The Impact on Brand, People & Place
CACI Cost of Living Podcast Episode 3: The Impact on Brand, People & Place
CACI Cost of Living Podcast Episode 4: The Impact on Brand, People & Place
CACI Cost of Living Podcast Episode 5: Living beyond their means
CACI Cost of Living Podcast Episode 6: Cost of living will have an impact on Christmas
CACI Cost of Living Podcast Episode 7: 2022 Year in Review
CACI Cost of Living Podcast Episode 8: Housing costs will increase essential spend
CACI Cost of Living Episode 9: Clear signs that people are reducing their outgoings
CACI Cost of Living Podcast Episode 10: The UK’s best performing brands are growing
Tackling the Cost of Living Crisis with Data - LARIA Webinar Spring Series 2022
CACI Cost of Living Episode 11: The state of the UK's spending power
CACI Cost of Living Podcast Episode 12: Food prices is in the double digits
CACI Cost of Living Episode 13: Interest rates have increased considerably for homeowners
CACI Cost of Living Episode 14: Introducing new Acorn in the Cost of Living landscape
Find us on Spotify
Get to the truth behind the Cost of Living headlines
Combine Acorn and Paycheck Disposable Income to understand exactly how your customers are affected by the cost of living crisis
There is no better geodemographic segmentation tool than Acorn
Acorn provides a rich and detailed understanding of residential neighbourhoods across the UK. Segmenting each UK postcode into one of 62 different demographic profiles, Acorn gives a distinctive picture of the kinds of people who live in an area, their attitudes and how they behave. Acorn confirms just why CACI know customers better than anyone else.
Revealing the state of the nation’s disposable income across all UK household postcodes
Paycheck Disposable Income provides an estimate of the average available household income after tax, National Insurance, and other essential outgoings for each of the UK’s household postcodes. Allowing you to understand how disposable income has been affected within the context of economic conditions.
Our Data Drives your Decisions
At CACI we understand people. Who they are, where they live, what they spend. We understand why people behave as they do and what that means for your business. We use data and insight to support you through every stage of your customer journey.
Capabilities
CACI in the Media
CACI’s recent research is in the spotlight and currently receives extensive press coverage. Take a look at the news stories below:
- 27th November 2022: Christmas comes early for the high street — but will it be enough? – The Sunday Times
- 4th November 2022: London’s small firms ‘set to bear brunt of recession’ – Evening Standard
- 2nd November 2022: Retail’s experiential revolution – Property Week
- 1st November 2022: Property Investment Collides With Cost Of Living Demographics – BISNOW
- 8th June 2022: Brands with green credentials still attractive to younger audiences, CACI research finds – A1 Retail
- 8th June 2022: Brands with green credentials still attractive to younger audiences in spite of Cost of Living Crisis – Bdaily News
- 8th June 2022: Sustainable brands still attractive to younger generation, despite Cost of Living Crisis – Charged Retail Tech News
- 8th June 2022: Young willing to spend on sustainable brands – MCA
- 8th June 2022: 74% of young people prefer to shop with brands that align to their values – The Industry