Cost of Living
The dramatic increase in living costs in recent years continues to affect different people in different ways. With less disposable income, for some even basic spend decisions are being reconsidered.
Whilst rising costs are impacting each demographic group differently, the effect are being felt by all. Using our powerful data and solutions we continuously track consumer attitudes and behaviour as the Cost of Living crisis persists, helping you understand and meet your customers’ needs.
Understanding the Cost of Living Crisis with Data
At CACI we understand people and place; how consumers engage with brands and how they engage with space. At the core of this crisis is people. Behaviours, values and expectations have changed, and keeping up-to-date with consumer sentiment is more important than ever. To enable organisations like yours to remain on the front foot of changing consumer needs, our data experts share regular consumer insights to help you navigate the change.
Getting to the truth behind the headlines
The story is everywhere. But what is really happening and what do we expect to happen in the future? Using our demographic data and market insights we dig into the detail to explore what’s really happening across demographic profiles and understand:
- Who is really being impacted?
- Where is being impacted?
- How will it impact your organisation?
- Where should you as an organisation intervene to help people?
Previous Podcast episodes & Webinars
CACI Cost of Living Episode 19: The latest insight in Consumer spending and Brand dynamics
CACI Cost of Living Episode 20 - Consumer Survey Highlights
CACI Cost of Living Episode 21: Property market in Europe & the UK
CACI Cost of Living Podcast Episode 1: The Impact on Brand, People & Place
CACI Cost of Living Podcast Episode 2: The Impact on Brand, People & Place
CACI Cost of Living Podcast Episode 3: The Impact on Brand, People & Place
CACI Cost of Living Podcast Episode 4: The Impact on Brand, People & Place
CACI Cost of Living Podcast Episode 5: Living beyond their means
CACI Cost of Living Podcast Episode 6: Cost of living will have an impact on Christmas
CACI Cost of Living Podcast Episode 7: 2022 Year in Review
CACI Cost of Living Podcast Episode 8: Housing costs will increase essential spend
CACI Cost of Living Episode 9: Clear signs that people are reducing their outgoings
CACI Cost of Living Podcast Episode 10: The UK’s best performing brands are growing
Tackling the Cost of Living Crisis with Data - LARIA Webinar Spring Series 2022
CACI Cost of Living Episode 11: The state of the UK's spending power
CACI Cost of Living Podcast Episode 12: Food prices is in the double digits
CACI Cost of Living Episode 13: Interest rates have increased considerably for homeowners
CACI Cost of Living Episode 14: Introducing new Acorn in the Cost of Living landscape
CACI Cost of Living Episode 15 - Part one: Insights from September 2023's consumer survey
CACI Cost of Living Episode 15 - Part two: Insights from September 2023's consumer survey
CACI Cost of Living Episode 16: The macroeconomic landscape & the impact on consumers
CACI Cost of Living Episode 17: Consumer insight for Black Friday and the Christmas period
CACI Cost of Living Episode 18: Kirsty Garrett | Head of Insight | The Crown Estate
Find us on Spotify
Get to the truth behind the Cost of Living headlines
Combine Acorn and Paycheck Disposable Income to understand exactly how your customers are affected by the Cost of Living crisis
There is no better geodemographic segmentation tool than Acorn
Acorn provides a rich and detailed understanding of residential neighbourhoods across the UK. Segmenting each UK postcode into one of 65 different demographic profiles, Acorn gives a distinctive picture of the kinds of people who live in an area, their attitudes and how they behave. Acorn confirms just why CACI know customers better than anyone else.
Revealing the state of the nation’s disposable income across all UK household postcodes
Paycheck Disposable Income provides an estimate of the average available household income after tax, National Insurance, and other essential outgoings for each of the UK’s household postcodes. Allowing you to understand how disposable income has been affected within the context of economic conditions.
Our data drives your decisions
At CACI we understand people. Who they are, where they live, what they spend. We understand why people behave as they do and what that means for your business. We use data and insight to support you through every stage of your customer journey.
Explore more of our key datasets that can guide your customer strategy and enable you to stay on top of consumer needs, here.