Cost of Living
The dramatic hikes in living costs are affecting different people in different ways. As disposable income shrinks, big spend decisions are being reconsidered. Using our powerful data and solutions we track consumer attitudes and behaviour as the cost of living crisis persists to help you understand your customers' needs.
Cost of Living Podcast Episode 1
Understanding the Cost of Living Crisis with Data
At CACI we understand people and place; how consumers engage with brands and how they engage with space. At the core of this crisis is people. Behaviours, values and expectations are changing. We will be sharing consumer insights to ensure you continue to engage with your customers and outperform your competition.
Getting to the truth behind the headlines
The story is everywhere. But what is really happening and what do we expect to happen in the future? We’ll be digging into the detail to explore what’s really happening across demographic profiles and understand:
- Who is really being impacted?
- Where is being impacted?
- How will it impact your organisation?
- Where should you as an organisation intervene to help people?
We will be navigating you through the changing consumer spend and supporting you to retain market share through focussed messaging, accurate targeting and effective ranging.
Our Data Drives your Decisions
At CACI we understand people. Who they are, where they live, what they spend. We understand why people behave as they do and what that means for your business. We use data and insight to support you through every stage of your customer journey.
Additional Resources
CACI in the Media
CACI’s recent research is in the spotlight and currently receives extensive press coverage. Take a look at the news stories below:
- 8th June 2022: Brands with green credentials still attractive to younger audiences, CACI research finds – A1 Retail
- 8th June 2022: Brands with green credentials still attractive to younger audiences in spite of Cost of Living Crisis – Bdaily News
- 8th June 2022: Sustainable brands still attractive to younger generation, despite Cost of Living Crisis – Charged Retail Tech News
- 8th June 2022: Young willing to spend on sustainable brands – MCA
- 8th June 2022: 74% of young people prefer to shop with brands that align to their values – The Industry