Cost of Living

The dramatic increase in living costs in recent years continues to affect different people in different ways. With less disposable income, for some even basic spend decisions are being reconsidered.

Whilst rising costs are impacting each demographic group differently, the effect are being felt by all. Using our powerful data and solutions we continuously track consumer attitudes and behaviour as the Cost of Living crisis persists, helping you understand and meet your customers’ needs.

Understanding the Cost of Living Crisis with Data

At CACI we understand people and place; how consumers engage with brands and how they engage with space. At the core of this crisis is people. Behaviours, values and expectations have changed, and keeping up-to-date with consumer sentiment is more important than ever. To enable organisations like yours to remain on the front foot of changing consumer needs, our data experts share regular consumer insights to help you navigate the change.

Getting to the truth behind the headlines

The story is everywhere. But what is really happening and what do we expect to happen in the future? Using our demographic data and market insights we dig into the detail to explore what’s really happening across demographic profiles and understand:

  • Who is really being impacted?
  • Where is being impacted?
  • How will it impact your organisation?
  • Where should you as an organisation intervene to help people? 

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Get to the truth behind the Cost of Living headlines

Combine Acorn and Paycheck Disposable Income to understand exactly how your customers are affected by the Cost of Living crisis

There is no better geodemographic segmentation tool than Acorn

Acorn provides a rich and detailed understanding of residential neighbourhoods across the UK. Segmenting each UK postcode into one of 65 different demographic profiles, Acorn gives a distinctive picture of the kinds of people who live in an area, their attitudes and how they behave. Acorn confirms just why CACI know customers better than anyone else.

Revealing the state of the nation’s disposable income across all UK household postcodes

Paycheck Disposable Income provides an estimate of the average available household income after tax, National Insurance, and other essential outgoings for each of the UK’s household postcodes. Allowing you to understand how disposable income has been affected within the context of economic conditions.

Our data drives your decisions

At CACI we understand people. Who they are, where they live, what they spend. We understand why people behave as they do and what that means for your business. We use data and insight to support you through every stage of your customer journey.

Explore more of our key datasets that can guide your customer strategy and enable you to stay on top of consumer needs, here.


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