Media & Publishing

Changing consumer lifestyles and advances in technology have steadily transformed the media and publishing industry. Most recently, the pace has accelerated as consumers turned to online channels for entertainment and trusted news sources. With so much to choose from, maintaining loyal customers is more challenging than ever.

Data driven marketing

These days, customers consume content at their leisure and on the go. Print media is viewed digitally rather than in physical publications; TV shows come via streaming apps rather than sitting down in front of a television at an allocated time. Consumers have access to more content than ever before, from more publishers, and they’re selecting and enjoying it at all hours, across multiple devices. So how do you keep them engaged?

The good news is that the increase in digital touchpoints brings you an abundance of behavioural data from your subscribers. Analysing this to drive your customer marketing is the secret of success in this highly competitive landscape.

At CACI, we’re experts in data driven marketing. By combining your wealth of subscriber behavioural data with our demographic insights and martech expertise, we can help you develop customer marketing strategies that deliver a really big impact.

Our expert team is here to help you develop your digital customer journeys. We’ll design them to maintain your current subscriber base and to grow it through personalised marketing initiatives. We take a deep dive into your customer data and campaigns to reveal opportunities to increase your reach and market share:

  • Understand your overall campaign performance and the specific factors driving subscriber acquisition, using marketing attribution analysis
  • Combine all your data touchpoints to create a Single Customer View that underpins personalised content recommendations
  • Develop creative and innovative marketing communications that stand out from the competition
  • Combine your customer data with our demographic insight to understand your customer
  • Generate innovative multi-channel marketing campaigns that target new demographics and profitable lookalike subscribers

Services

Consumer & Demographic Data

Become data-driven with our suite of demographic and location datasets.

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Customer Marketing Solutions

Give your marketing the edge with our end-to-end marketing strategy expertise.

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Data Science & Analytics

Turn data into actionable insight with the help of our expert data scientists.

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Location Intelligence & Strategy

We use data in amazing ways to answer your business-critical questions about location opportunities.

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Network & Infrastructure Services

Optimal network performance to ensure seamless operations.

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Since the start, CACI's InSite team have shared valuable knowledge and been keen to help us in a flexible way.

Rob Fogg, Pintarget

CACI's expertise has helped us to make the most of the data and tools and their helpdesk has provided responsive support.

Lindsay Rapacchi, Clear Channel

Case studies Case studies

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Case study
Case study

Adobe Campaign v8 – CACI achieves another first with Adobe

David Sealey
10 Dec 2021

Lessons learned: three ways we help our clients pre-empt their challenges to be more proactive 

James Maw
13 Jun 2021

Upgrading from Drupal 7 to Drupal 9: What site owners need to know

Scott Hubbard
21 Jan 2021