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DataAce

Cleaning, suppressing and appending data

The DMA estimate that approximately millions are wasted every year by companies mailing individuals who have moved. With response rates falling, it is imperative that marketing campaigns are hitting as many customers as possible, and that precious marketing budget is not wasted on incorrectly addressed items.

Your customer data is one of your most valuable assets so you need to ensure that you are making the most of it. With 3 million people moving house and 58,000 bereaved households each year, plus 70,000 phone numbers being added to TPS each month, staying on top of your data is a full time job.

With dataACE you have access online 24/7 to all the leading industry suppression files such as GAS, NCOA, Mortascreen and the Bereavement Register.