DataAce
Cleaning, suppressing and appending data
The DMA estimate that approximately millions are wasted every year by companies mailing individuals who have moved. With response rates falling, it is imperative that marketing campaigns are hitting as many customers as possible, and that precious marketing budget is not wasted on incorrectly addressed items.
Your customer data is one of your most valuable assets so you need to ensure that you are making the most of it. With 3 million people moving house and 58,000 bereaved households each year, plus 70,000 phone numbers being added to TPS each month, staying on top of your data is a full time job.
With dataACE you have access online 24/7 to all the leading industry suppression files such as GAS, NCOA, Mortascreen and the Bereavement Register.
What is dataACE?
dataACE is a one-stop shop for cleaning, suppressing and appending data. You can run a customer file through dataACE in order to audit your data before you decide whether to go ahead and purchase the results. It’s quick too, a 100,000 file can run through in a matter of minutes.
dataACE can also be used to code up records with CACI’s proprietary classification tools; ACORN, Financial ACORN, Fresco, PayCheck and PeopleUK.
dataACE is easy for non technical users too, involving just 5 simple steps from selecting the services you require, importing your records, selecting job options and output specification to running the data. You will then be sent a report showing results, which you can choose whether to collect.
Why use it?
- It’s a greener way to conduct your Direct Marketing activities, eliminating waste through numerous returned mail items.
- It ensures your data is clean, up to date and relevant for your marketing activity
Files available through dataAce
Address screening
- Address Processing (PAF)
- NCOA (National Change of Address) Tracking
- Deduplication
Mail suppression
- NCOA (National Change of Address) Flagging
- disConnect
- Purity
- USS (Universal Suppression File)
- MPS (Mailing Preference Service)
- Baby MPS
- Combined Deceased
- The Bereavement Register
- Mortascreen
- GAS (Goneaway and Suppression File)
- Xpression
Telephone numbers
- Consumer Telenumbering
- XD Consumer Telenumbering
- Business Telenumbering
- XD Business Telenumbering
- Mapper
- TPS (Telephone Preference Service)
- TPS+
- Corporate TPS
- Corporate TPS+
- FPS (Fax Preference Service)
Data collating
- ACORN Profile
- ACORN
- Financial ACORN Profile
- Financial ACORN
- PayCheck
- People UK
- Council Tax
- Geographic Flag
- Wealth Tagging
- Name Formatting
- Email Validation
- Profanity Check
- Mailsort
You can select from the full range of services, to help you maintain the accuracy of your data.
It’s easy to use - making even loading and specifying your data file a simple process.
