Modern businesses rely on data, but fragmented, incomplete and inconsistent data can hinder performance. DataHub eliminates these challenges by cleansing, standardising, enriching and unifying customer data into a single, actionable source of truth.

Real-time personalisation for enhanced customer engagement
DataHub empowers organisations to deliver real-time personalisation by enabling them to create highly detailed and accurate customer profiles. By integrating proprietary data such as CACI’s Fresco and Acorn, businesses can dynamically update and enrich their customer data, allowing them to tailor interactions, offers, and experiences based on the most up-to-date information. This leads to improved customer satisfaction, higher engagement rates, and more effective marketing campaigns that resonate with individual preferences.
Increased operational efficiency
By automating data cleaning, matching, and enrichment, DataHub significantly reduces the time and effort required for manual data processing. This allows teams to focus on high-value analytical and strategic initiatives rather than tedious data preparation tasks. The result? Organisations experience faster decision-making, improved collaboration, and a more agile approach to leveraging data-driven insights.
Speak to one of our DataHub experts
We’re tried and trusted in this industry and have been providing data solutions for over 35 years. At CACI, we want to support you in transforming your business.
If you’re looking for a demo, want to book a consultation, or both – we’re ready to help you cut the complexity from data.

FAQs
Frequently asked questions about DataHub
DataHub is built using AWS-managed resources, ensuring scalability, security, and high availability. It features a real-time REST API for seamless integration and a robust identity resolution engine that enables precise matching across multiple data sources.
Brands use DataHub by CACI to streamline and enhance their customer data management processes. With DataHub, brands can:
1. Standardise and Cleanse Data: DataHub helps businesses clean and standardise their customer data, ensuring consistency and accuracy across all systems.
2. Resolve Identities: Using advanced identity resolution techniques, DataHub helps brands resolve and match customer identities, creating a unified view of each customer.
3. Enrich Customer Profiles: DataHub enables brands to append valuable insights to their customer profiles by integrating proprietary CACI data, such as Fresco and ACORN, giving deeper insights into customer behaviour, demographics, and preferences.
4. Real-time Personalisation: With enriched and cleansed data, brands can deliver real-time personalisation, enhancing customer experiences and driving engagement through tailored marketing and offers.
By using DataHub, brands can make data-driven decisions, improve targeting accuracy, and optimise customer experiences, ultimately leading to higher customer satisfaction and business growth.