How CACI equipped a luxury vehicle manufacturer with bespoke CRM solutions via Microsoft Dynamics

As a trusted partner for organisations seeking to implement and evolve complex, bespoke CRM solutions using Microsoft Dynamics, CACI’s work with a luxury vehicle manufacturer conglomerate over the past decade has exemplified our ability to deliver high-impact, continuously evolving platforms that support critical functions.

In this blog, we’ll uncover the challenges that this manufacturer faced in the absence of a bespoke CRM solution and the benefits they’ve been able to realise once integrating this new solution with CACI’s support.  

Understanding the power of CRM solutions

The luxury vehicle manufacturer’s Key Account Management team is responsible for managing fleet sales, accounting for approximately 40% of their global vehicle sales, equating to billions of euros annually. Fleet sales involve a highly complex and customisable product (vehicles) sold under constantly shifting market conditions, regulatory environments and customer-specific pricing structures. With this in mind, the manufacturer needed a CRM solution that could: 

• Handle intricate pricing logic and discount structures 
• Integrate with multiple internal and external data sources 
• Adapt rapidly to changes in product offerings, market conditions and geographies 
• Scale across brands and European markets 
• Provide a single source of truth for pricing and account management. 

The difference CRM solutions would make 

To achieve this, CACI built and continues to maintain a bespoke pricing and account management tool on Microsoft Dynamics Customer Experience (CE). This solution includes: 

• Custom APIs and integrations with the manufacturer’s internal systems and external data feeds 
• Bespoke code to support complex pricing logic and real-time quote generation 
• Advanced data management to consolidate and process information from diverse sources 
• Continuous customisation and improvement, ensuring the platform evolves with the manufacturer’s needs 
• Migration to Microsoft Azure, modernising the infrastructure for scalability and performance. 

In doing so, the manufacturer has enhanced: 

• Speed and accuracy: The tool enables the generation of accurate, real-time pricing for complex fleet deals, reducing turnaround time and improving customer satisfaction 
• Revenue protection: By ensuring pricing precision and agility, they maintain a competitive edge against industry rivals 
• Scalability: The platform has been successfully rolled out across multiple European markets and adapted for use with other brands 
• Strategic partnership: CACI’s decade-long collaboration with this manufacturer reflects a deep understanding of their business and a shared commitment to innovation. 

Why this matters to other organisations & how CACI can help 

CACI’s Microsoft Dynamics capability is ideally suited for organisations that: 

• Sell complex, customisable products (e.g. in automotive, logistics, FMCG or retail) 
• Operate in dynamic markets with evolving pricing, regulatory or customer requirements 
• Require deep integration with existing systems and data sources 
• Need a continuously evolving CRM platform rather than a static, off-the-shelf solution. 

While CACI’s expertise is strongest in the Customer Experience module, we also support other Dynamics modules (excluding Finance, which typically requires accounting SMEs). Our strength lies in delivering bespoke, high-performance solutions that go far beyond basic configuration, leveraging our back-end development expertise in .NET, Java, and Azure to build platforms that drive real business value. 

If your organisation is grappling with complex sales processes, diverse customer needs or fragmented data systems, CACI’s approach to Microsoft Dynamics could be the transformative solution you need. Our work with this luxury vehicle manufacturer demonstrates how a tailored, continuously evolving CRM platform can become a strategic asset, driving revenue, efficiency and competitive advantage.