Consumer Data

We understand consumers, in detail

Today’s consumers expect brands to understand them and communications to be relevant.  

Whether it’s delivering more effective targeted campaigns, or more relevant products and propositions, CACI’s data can help. We’re known for the depth, accuracy and value of our consumer information.

Our database of the UK population is the most comprehensive in the industry with hundreds of pieces of information on each individual. It covers everything from contact details, income, financial products owned and charities supported through to media consumption, digital interaction and channel preferences.

Our data helps organisations transform their understanding of their customers. Combined with our expert knowledge we can deliver unique and valuable insights.

Like everything we do, there’s a tangible value to this. The more you know about consumers, the better experience you can offer them, encouraging loyalty and the likelihood of them recommending your brand to others.