Circle Insights

How InSite enabled Amtico to excel in the luxury flooring market

Identifying and targeting the right target customers


Since 1964 Amtico have been one of the worlds leading designers and manufacturers in luxury flooring, and flooring solutions amongst both the residential and commercial flooring market. Amtico currently have a presence in over 600 independent stores in the UK.

The challenge

  • Identifying the most viable locations for retailer recruitment, taking into account the demographic profiles that each retailer serves
  • Having a rich insight into the overall market potential of each Amtico retailer
  • Understanding and being able to map their target consumers across the UK

The Solution

  • Investing in InSite enables Amtico to prioritise retailer acquisitions based on the greatest headroom potential whilst leveraging demographic data
  • InSite enables Amtico to quantify their market potential based on the demographics of their consumers
  • An actionable and strategic tool that Amtico are able to share with multiple stakeholders across the business

Read the full customer story here. For more information on how our data and solutions can support your business growth please get in touch with us.