Elevating Customer Experience with High-Quality Data: The Power of DataHub

“Garbage In, Garbage Out” (GIGO) is a well-known adage that holds true across various industries, including sports nutrition, education, wine making, data science, and, most notably, customer experience.

Poor-quality data can undermine confidence in reports and impede the implementation of personalisation and other data-driven initiatives.

At CACI, we are dedicated to harnessing the power of data to deliver remarkable results.

High-quality customer data is critical to this mission. Data that is accurate, consistent, and free from duplicates will enable us to optimise customer loyalty, personalisation, AI/ML, conversion optimization, and regulatory compliance.

To ensure that our data is of the highest quality, we adhere to the following criteria:

• Demographically rich: The data provides insights into the customer’s identity and lifestyle.
• Standardized: The data is consistent across systems, allowing for quick and efficient processing.
• Veracity: The data adheres to your standards for validity and consistency.
• Free of duplicates: The data is resolved at the individual level to avoid double counting and over-communication.
• Consistent identifier: The customer is identified consistently, regardless of the source.
• Predictive: The data contains variables that enable modelling and prediction of customer interests and needs.
• Compliant: The data adheres to relevant consent and permissions standards.
• Understood within the organization: The data is accessible and understandable to stakeholders.

To address these challenges, CACI has developed DataHub, a solution that solves data quality issues faced by brands. DataHub was built on the experience of working with leading brands in retail, publishing, financial services, gaming, and utilities.

It processes and enriches data in real-time using a scale on demand cloud native architecture, engineered to work with your data, wherever it is stored. For CACI clients already using Acorn, Ocean, and Fresco, DataHub provides dynamic, real-time enrichment of data, enabling real-time personalization and optimization of the digital or call center experience.

To learn more about DataHub and its flexible integration options for all use cases and enterprise architecture needs, download our short brochure or reach out to us for more information.

Let’s work towards a future where data quality is no longer a concern.