With Online Audiences, you can use CACI’s data and insight products (including Acorn, Fresco and Ocean) to select digital audiences for advertising. Whether you’re a brand owner or an agency, you’ll be able to deliver consistent targeting strategies across display ads, social, email, web direct mail and connected TV.
We work with leading data partners in the digital advertising world to make our core data products available for activation across DMPs, DSPs and connected TV.
Digital marketing agencies can make audience selections using Acorn, Fresco or Ocean. You can create onboarding customer segmentations and build lookalike audiences. With Online Audiences, you have the power to create truly multi-channel targeting strategies using a common targeting language.
Ocean: The UK’s leading consumer database
Leading-edge UK consumer database providing insight on demographic, digital, lifestyle and attitudinal characteristics.