Household Acorn
THE CONSUMER CLASSIFICATION
Household Acorn is a powerful consumer classification tool that segments UK households and describes the types of household in each street. By analysing demographic data, social factors and lifestage, Household Acorn provides an understanding of the different types of household across the country.
It categorises every household in the UK to make it easier to understand the demographic and lifestyle characteristics particularly of households that do not conform to the average characteristics of a street or postcodes.
By analysing significant social factors and population behaviour, it provides precise information and an in-depth understanding of different types of households and the people within them.
Resources
User Guides
Knowledge Guides
Our Clients
The Benefits
- Redeveloped statistical approach to improve accuracy and usability.
- Over 1.1 billion data items from newly available sources to enhance standard inputs.
- Provided with supporting profiling tool and knowledge sheet.
- Fully rebuilt and updated every year with the latest and newly available data.
- Built by a dedicated team of statisticians with over 100 years’ experience in developing segmentation.
- A consistent measure for public and private sectors.
- GDPR Compliant.
Knowledge
Applications
- Identify the differences between households within a postcode.
- Deliver intelligence at household level.
- Improve service delivery.
- Target campaigns and interventions more effectively.
- Assess local demand for products and services in order to prioritise resources.
- Benchmark customers or residents by the underlying population or households.
Further Information
For further information on Acorn Household product and how it can help you understand and target customers and service users please view more details here or call one of our data specialists.
