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Household Acorn

Household Acorn is a powerful consumer classification tool that segments UK households and describes the types of household in each street. By analysing demographic data, social factors and lifestage, Household Acorn provides an understanding of the different types of household across the country.

It categorises every household in the UK to make it easier to understand the demographic and lifestyle characteristics particularly of households that do not conform to the average characteristics of a street or postcodes.

By analysing significant social factors and population behaviour, it provides precise information and an in-depth understanding of different types of households and the people within them.


Our Clients

The Benefits



Further Information