Media & Publishing

Changing consumer lifestyles and advances in technology have steadily transformed the media and publishing industry. Most recently, the pace has accelerated as consumers turned to online channels for entertainment and trusted news sources. With so much to choose from, maintaining loyal customers is more challenging than ever.

Data driven marketing

These days, customers consume content at their leisure and on the go. Print media is viewed digitally rather than in physical publications; TV shows come via streaming apps rather than sitting down in front of a television at an allocated time. Consumers have access to more content than ever before, from more publishers, and they’re selecting and enjoying it at all hours, across multiple devices. So how do you keep them engaged?

The good news is that the increase in digital touchpoints brings you an abundance of behavioural data from your subscribers. Analysing this to drive your customer marketing is the secret of success in this highly competitive landscape.

At CACI, we’re experts in data driven marketing. By combining your wealth of subscriber behavioural data with our demographic insights and martech expertise, we can help you develop customer marketing strategies that deliver a really big impact.

Our expert team is here to help you develop your digital customer journeys. We’ll design them to maintain your current subscriber base and to grow it through personalised marketing initiatives. We take a deep dive into your customer data and campaigns to reveal opportunities to increase your reach and market share:

  • Understand your overall campaign performance and the specific factors driving subscriber acquisition, using marketing attribution analysis
  • Combine all your data touchpoints to create a Single Customer View that underpins personalised content recommendations
  • Develop creative and innovative marketing communications that stand out from the competition
  • Combine your customer data with our demographic insight to understand your customer
  • Generate innovative multi-channel marketing campaigns that target new demographics and profitable lookalike subscribers


Consumer & Demographic Data

Become data-driven with our suite of demographic and location datasets.

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Customer Marketing Solutions

Give your marketing the edge with our end-to-end marketing strategy expertise.

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Data Science & Analytics

Turn data into actionable insight with the help of our expert data scientists.

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Location Intelligence & Strategy

We use data in amazing ways to answer your business-critical questions about location opportunities.

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Network & Infrastructure Services

Optimal network performance to ensure seamless operations.

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Since the start, CACI's InSite team have shared valuable knowledge and been keen to help us in a flexible way.

Rob Fogg, Pintarget

CACI's expertise has helped us to make the most of the data and tools and their helpdesk has provided responsive support.

Lindsay Rapacchi, Clear Channel

Case studies Case studies

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Case study
Case study

Celebrating World GIS Day with insight on the personal grooming habits of the UK population

Patrick Tate
15 Nov 2023

Using CDP to design a successful business operating model

Paul Moss
3 Oct 2023

How the Cost of Living will further squeeze the least affluent

Mark Edwards
3 Oct 2023

How Braze’s Canvas components personalise marketing journeys

Arman Hamid
27 Sep 2023

CACI’s Braze City x City 2023 takeaways

David Delbridge
20 Sep 2023

How to avoid pitfalls & drive results in CDP implementation

Paul Moss
19 Sep 2023