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Wellbeing Acorn

Wellbeing Acorn is a powerful consumer classification tool that segments the UK population by analysing demographics, social, health and wellbeing characteristics. Wellbeing Acorn provides an understanding of different types of people at a postcode level.

Wellbeing Acorn provides the opportunity to identify these groups and their health and wellbeing needs at a local level as well as profiling existing service users to gain further insights into their behaviours and lifestyle.

The segmentation delivers an improved understanding of local communities’ needs and delivers an ability to target health and wellbeing improvement strategies.

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