Ocean
PROVIDING LIFESTYLE & DEMOGRAPHIC INSIGHT INTO YOUR CUSTOMERS & PROSPECTS
Understanding your own customers so you can better target them with the right messaging at the right time across the right channel is crucial in today’s competitive world. Ocean, CACI’s database of the UK population, contains over 500 attributes to help you understand the demographics, lifestyle, affluence and preferred channel of your consumers to help you do just that.
By combining hundreds of millions of data items CACI have been able to create a picture of the UK population which you can apply to your own customers.
Using Ocean to code your customers with selected variables, you can start to gain insight into the households they live in, how affluent they are and their lifestyle interests, allowing you to better target them with appropriate products and services.
By profiling customer groups you can identify look-a-like audiences from Ocean for prospecting across direct mail, telesales, email and now by display and social advertising.
View our Infographic: How to Bring Personas to Life with Data
Our Clients
Case Study
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How CACI helped Nationwide win significant new business
The Benefits
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Most extensive and comprehensive view of the UK population
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Statistically robust models
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Updated quarterly to reflect changes in the population
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Increased accuracy due to the large numbers of data sources used to build it
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CACI’s data independence means we can use the best data available
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Commitment to ongoing product development and innovation
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Available for multi-channel campaigning
Knowledge
Applications
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Understand more about your customers and prospects
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Input to help improve the accuracy of propensity models for segmentation, cross sell and retention applications
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Infill key missing database information
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Create detailed personas of customer segments
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Target look-a-like audiences for prospecting
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Improve proposition development
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Drive consistent targeting strategies across both offline and digital channels
Further Information
For further information on how Ocean can help you improve your consumer targeting please
contact 020 7605 6081.
