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Acorn provides a detailed understanding of the consumer characteristics of people and places across the UK, allowing you to define and deliver appropriate targeting strategies across all consumer facing sectors. Whether you are trying to understand your existing customers, identify profitable prospects or allocate resources effectively, Acorn can provide insight to help you do just that.
Acorn is a geodemographic segmentation of the UK’s population. It segments households, postcodes and neighbourhoods into 6 categories, 18 groups and 62 types. By analysing significant social factors and population behaviour, it provides precise information and an in-depth understanding of different types of people.
Acorn can be used across all channels from traditional direct marketing to digital advertising. The rise in the use of digital technologies, omni-channel commerce and the increase in economic pressures are reflected in the lifestyles, behaviours and socio-demographic descriptions in the User Guides.
Recognising the demographics and lifestyle attributes of the people who interact with your organisation and thereby creating appropriate messaging through the right channels at the right location is paramount to any successful engagement strategy.


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