Reshaping health and social care with data insight

Reshaping health and social care with data insight

How data can help you improve patient outcomes in 7 priority areas

There’s constant pressure on NHS organisations to deliver better patient outcomes and value from public funding. Demand is high and service quality is under intense scrutiny.

NHS organisations have access to a wealth of organisational and patient data. But bringing it together to produce meaningful and trusted insight is a challenge. Decision-makers and clinicians must have access to analytics and reporting in clear formats. Data insight needs to be current and available in a timely manner. Data storage and usage must also be secure and compliant, to meet NHS and national standards for patient and citizen confidentiality.

Everyone’s talking about the fact that data insight is crucial to help your NHS organisation plan, operate and continually optimise resources, services, staffing and patient experiences. But what does that mean in practice? How do you unlock the insight to make a difference today? Amongst all the competing priorities for NHS managers, how specifically can data insight change the way your organisation operates, improve patient outcomes and tackle challenges like waiting lists and staff shortages?

Working with NHS Trusts and social care organisations, we’ve seen at first hand the difference that well managed data can make to efficiency and patient care. Actionable insight to influence real-time and future service design and planning is the holy grail for driving real value from your data to help improve the performance of your NHS organisation.

But to make it happen, where do you start? How can you achieve rapid and meaningful impact from an investment of time and budget in a data project?

We’ve identified seven high value activities that our NHS customers and partners have successfully optimised using data insight. By quantifying the benefits of one or more of these outcomes for your organisation, the case for prioritising your data project becomes clearer and easier to communicate with colleagues and stakeholders.

7 priority activities that NHS organisations can drive with data

1. Model and predict demand for services

Complete and accurate data and effective analytics tools give you the power to model and predict demand for services based on specific evidence relating to your patients and community. Produce relevant reports that decision-makers can scrutinise and understand with ease, so they can support your recommendations readily.

2. Put the right staff in the right place at the right time

Effective and accurate data about demand for services and availability of staff can help you roster more effectively – reducing wait times and giving patients better experiences in your clinical organisation. This has particular value when dealing with increased absence relating to Covid.

3. Review and respond immediately to current patient needs

If you have the capability to analyse patient data in real time, you can give clinicians the information they need to make fully informed decisions in the moment about care and treatment, to achieve the best patient outcomes.

4. Plan services effectively for better patient outcomes in critical areas

With a specialist NHS data platform like CACI’s InView, you can apply powerful analytics to dive deep into data and answer the most important questions for your organisation. Drive improved patient outcomes by tackling priority KPIs for your organisation – from waiting list monitoring, patient level costing and clinic usage to theatre utilisation and clinician availability.

5. Focus on frequent flyers

With a clear picture of frequent flyer characteristics and visit patterns from comprehensive and up-to-date reporting, you can proactively identify patients who need more support or information and help them to access the most appropriate services and treatments for their needs.

6. Integrate data to build a complete picture of demand for services

When you bring together local government and hospital data in a single, integrated data platform, you can access even richer insight into patients, services and demand. With one source of analytics and reporting, you can maximise the value of the information your organisation holds, including collaborating with other Trusts through data sharing within an ICS ecosystem.

7. Understand your patients more thoroughly and personally

Compliant data records and effective reporting gives your NHS organisation a clear picture of the demographic backgrounds of your patients. By understanding their backgrounds and lifestyles, you can shape your services and communications for better access and improved outcomes.

Every NHS organisation is different, with priorities and challenges that are unique to its community and resources. No matter where you are on your data journey or how you most urgently need to uncover and apply insight to your decision-making and planning, a tailored data transformation strategy can help you move forward. The most practical and effective approach is to outline a series of steps on that journey, making sure that you drive value from your data project as early as possible by accessing insight that supports your most pressing tactical requirements.

If you’d like to find out more about how data helps you deliver tangible improvements in key areas of your NHS organisation’s patient care, download our brochure Spearheading your data journey to improve patient outcomes. It describes in more detail how you can take action to activate data insight to reshape health and social care. It explains how CACI’s Health Insight Success Cycle is specifically designed to drive maximum value from data for NHS organisations.

To find out more visit our website or speak to an NHS data consultant about the results we’ve helped other organisations achieve, please get in touch with our NHS client team.

Mid Yorkshire Hospitals NHS Trust

Mid Yorkshire Hospitals NHS Trust

Highlights

• Bringing together a disparate reporting estate
• Move from traditional QlikView to active intelligence with Qlik Sense
• Rich visualisations inform clinical and operational decisions
• User-friendly apps and time-saving report automation
• Expert healthcare-specific support from CACI Qlik Sense consultant

About Mid Yorkshire Hospitals NHS Trust

Mid Yorkshire Hospitals NHS Trust is a local Trust providing compassionate, expert care for over half a million people every year, in their homes, in the community and across three hospital sites at Pontefract, Dewsbury and Pinderfields.

The challenge: A fresh start with reporting

Long-time CACI QlikView customer Mid Yorkshire Hospitals NHS Trust was ready to harness the full power of digital business intelligence for insight to support a forward-looking, data hungry leadership team.

Two years’ focus on putting the foundations in place to provide the data capacity and capability meant the team was ready to address its reporting estate, which had been built in a piecemeal fashion throughout the preceding years.

Ian Vause, Head of Information, sums up the challenge: “We have a big reporting estate that uses a whole lot of technologies and sources – including SQL, Excel, and Word documents as well as Qlik View. The time had come to unpick all that and start afresh. We wanted to professionalise our information team and we needed a high-performing, BI tool with all the latest capabilities to support them.”

The solution: Flexible data and dashboards for quick access to information

The Trust’s information team had an excellent, long-standing relationship in place with CACI as the Qlik license provider. Regular account meetings had maintained confidence in CACI’s Qlik knowledge and expertise. Mid Yorkshire asked CACI to provide new licenses and work with the team to transition from QlikView to Qlik Sense.

Ian explains: “Our customers today are our operational management team, rather than clinicians, but that’s changing. We’re moving towards being focused on information for clinical decision-making, to create a healthier balance between service and operational managers and clinicians and clinical managers. We’re promoting self-service, so people can quickly and easily access the insight they need. The flexible data dashboards in Qlik Sense are vital for this.”

To enable a smooth transition, Mid Yorkshire is using dual licenses, while building up its reporting estate in Qlik Sense. Information Manager Luke Elmer says, “We’re up to 25 apps in Qlik Sense now – about a quarter of the way to our final state of migrating all our reports. We now have lots of people in the team who can design apps, load data, build and deploy the front end. We’re really starting to unlock the potential of what Qlik Sense can do.”

CACI is a trusted partner, offering second-line support, knowledge and guidance on Qlik as well as delivering an ongoing managed service for upgrades and maintenance. CACI’s Qlik for healthcare consultants have also delivered training and onboarding days for new starters.

The power of Qlik Sense

Qlik Sense is a modern cloud analytics platform that helps organisations close the gaps between data, insights and action with real-time, Active Intelligence. It brings data and analytics together seamlessly in an end-to-end, real-time analytics data pipeline. Organisations can free their data from silos. Users can easily find relevant data, enrich it and create derivative data. Qlik Sense empowers more people in the organisation to discover and understand insights, from anywhere with world-class analytics.

The benefits: User-friendly visual insight for operational and clinical decisions

According to Luke Elmer, “Users say that the ability to refresh reports in a timelier manner is really helpful. Before, refreshing any report weekly or monthly was time-consuming, because it generally needed various logins and manual data transfers. Now we have them set up in Qlik Sense, people have near real-time insight without all the preparation – some apps refresh constantly and automatically.”

Ease and efficiency are key benefits. “The speed of Qlik Sense transactions is a big move forward,” Luke confirms. “Some of our data tables have a million plus rows – you can’t do much in Excel with that. We can now refresh reports quickly and cut and slice the data effectively – that means we can extract more relevant and granular insight.”

Qlik Sense offers the Information Team and its Trust customers rich data visualisation capability. Ian says, “We work in conjunction with or customers to build apps that work for them and that they, as non-technology people, can use. The visualisation is a key aspect of the functionality. Historically we only had the most basic line and bar chart visualisations. We can drill through the data easily in these visualisations – it’s very powerful. For example, we can show process flows using Sankey charts. People really like the tree maps and the geographic maps, where we plot postcodes to show where patients are coming from.”

Luke adds, “It’s also much simpler to train people to produce these visualisations in Qlik Sense than in Excel – it has some of this kind of functionality now but nowhere near as much.”

CACI has a strong standing in the NHS. We choose to continue working with CACI because of our good relationship over many years – there’s trust and understanding there. The consultants are available and responsive to questions at any time and go out of their way to provide extra information or demonstrations when we need them. We’re very happy with the relationship management, response and support.
Ian Vause, Head of Information, Mid Yorkshire Hospitals NHS Trust

Cambridge and Peterborough NHS Foundation Trust

Cambridge and Peterborough NHS Foundation Trust

Highlights

• Specialist PLICS solution built for NHS Trusts
• Supports Critical Care Board operations
• Blended financial and patient insight for clinicians and managers
• User-friendly, intuitive dashboards for immediate visibility
• Expert, responsive training and valuable User Group support

 About CPFT

CPFT is an NHS health and social care organisation that provides services in inpatient, community and primary care settings. The Trust’s services support adult mental health, older people and adults, and children, young people and families. Its biggest bases are the Cavell Centre in Peterborough and Fulbourn Hospital, Cambridge, but its 4,000 staff are based in more than 50 locations, supporting a population of nearly one million people

The challenge: Finding an intuitive PLICS solution to suit CPFT’s workstyle

With new PLICS regulations in force from 2020 for Mental Health, CPFT needed to update its systems to comply. The Trust was in the process of implementing a new e-patient record system, so requested a PLICS deadline extension to 2021, which was granted.

Michelle Barnes, CPFT’s Assistant Director of Finance, explains: “We knew that the regulation would soon be extended to its Community operations, so we decided to deploy a PLICS solution for both Mental Health and Community. We particularly wanted to find a system that felt intuitive to our team, so we could get the most value and efficiency from it.”

CPFT decided to replace its existing software outright, rather than upgrading it. The team selected CACI to integrate and implement our Synergy 4 patient level costing solution in a competitive process delivered through the NHS procurement framework.

The solution: Leading, specialist capability and supportive deployment

Michelle Barnes says, “We had demonstrations of four different systems. We particularly liked the logic of Synergy 4 – it matched how we approach things in our day-to-day work. For example, it uses familiar language and terms in allocations and apportionments. Other systems that we reviewed seemed either too basic or too convoluted.”

Finance Assistant Michelle Clarke adds, “We had been using Excel for a lot of our costings, which had its limitations. Some of the solutions we evaluated were still spreadsheet-based – we wanted to move away from this to a specialist system. We liked the way the outputs were presented and being able to customise the dashboards, so we could choose what we wanted to see.”

Once CPFT had selected the CACI solution, CACI’s trainers booked in working sessions to upload data and support the CPFT team to embed their financial model. CACI delivered training on the features and functions of the system, in context of CPFT’s particular approach, and provided a high-level reference guide.

Michelle Barnes says, “CACI made us feel confident that they were on our wavelength whenever we asked questions about the system.” Michelle Clarke agrees: “We worked with two different trainers, who were both really knowledgeable. They always understood what we needed – we felt the system was in our control from day one.”

The benefits: Secure PLICS reporting and accurate, relevant Trust-wise insight

Synergy 4 provides granular, detailed and accurate information that CPFT can use in an intuitive and collaborative way across the Trust. Michelle Clarke affirms: “Synergy 4 gives us a lot more flexibility with the dashboards – we can share the information with clinical managers and show them the fluctuations, in more detail. You can customise it for wards, teams and communities. Before we only had average contact and bed days – now we can have much more detail when we talk about what services cost.

“Before, we basically divided total costs by the number of patients to calculate patient-level costings. Now, we have so much more scope to be detailed and to layer financial information with demographics and population data. For example, we can apply postcodes and look at metrics like staff downtime and travel time for patients.”

Michelle Barnes adds, “When we move into Critical Care boards, we’ll have to split our contract into two, for north and south. The extra information we can extract from PLICS at GP practice level will really help us see how to split that contract.”

Peer advice and experience from the Synergy User Group

Both Michelle Clarke and Michelle Barnes agree that CACI’s Synergy User Group is an additional benefit that they’ve not experienced before. The User Group brings together NHS organisations from around the country in an online forum and for regular virtual meetings and clinics. This means the CPFT team can question other users with similar approaches and organisations and share their own best practice knowledge and tips. The User Group is led by CACI’s Synergy lead, who has a wealth of knowledge about how the solution works and how it can best deliver on Trusts’ priorities. Trusts can feed back to CACI about new functionality they’d like to see and upcoming requirements, so CACI can continue to evolve Synergy to anticipate and meet the latest needs.

Michelle Barnes says, “The User Group forum feels like it belongs to the Trusts – it’s not a sales update for CACI. It’s a chance to ask each other questions, as well as the CACI consultants. For example, peers might demo what they’re doing with reports – it’s a really good forum because it shows how people use the system in practice. It’s truly collaborative and interactive. Spin-off groups have emerged for different aspects, like the dashboards. And it’s so useful to be able to talk directly to other mental health and community trusts, because our needs can be different from acute trusts.”

It’s a strong relationship – we’ve had great support and interaction with everyone from the account manager to the trainers and helpdesk. We had a few IT issues, related to our firewall and making connections through it. CACI’s consultants were really responsive and came back to us very quickly to get this sorted. They were always progressing what they needed to and checking that things were satisfactorily resolved. The Synergy User Group is great – it helps us continue to explore and make the most of the solution, to deliver more decision insight and value for our Trust.”
Michelle Barnes, Assistant Director of Finance, CPFT

Torbay and South Devon NHS Foundation Trust

Torbay and South Devon NHS Foundation Trust

Highlights

• One version of the truth instead of diverse standalone solutions
• Insight for decision-making, financial measurement and forecasting
• Local customisation to keep pace with change
• Fully maintained solution to reduce in-house IT burden
• Supports latest statutory reporting and ongoing change

About Torbay and South Devon NHS Foundation Trust

Torbay and South Devon NHS Foundation Trust provides acute health care services from Torbay Hospital, along with community health services and adult social care. It was the first Trust in England to integrate hospital and community care with social care.

The Trust has around 6,500 staff and 800 volunteers. It runs Torbay Hospital as well as five community hospitals and other local clinics. It provides health and social care to the local population, with around 500,000 face-to-face contacts in patients’ homes and communities each year, serving a resident population of approximately 286,000 people, plus about 100,000 holiday visitors at any one time in the summer season

I’d be happy to recommend this product to any other NHS Trust. InView gives us the flexibility to work around a stable core product — and the support from CACI is outstanding.
Stephen Judd, Informatics: Head of Data Engineering – Strategy and Improvement, Torbay and Devon NHS Foundation Trust

The challenge: Inadequate legacy systems and disparate, incomplete data

South Devon and Torbay has used InView for many years, with the original solution implemented in 2006. More recently, the Trust has experienced challenging times in its IT division, with tight budgets limiting staff and resources. This led to key systems becoming outdated, through lack of investment in upgrades and system replacements.

The resourceful IT team used workarounds and in-house development to bridge gaps and connect systems, to draw essential clinical and financial insight from the Trust’s data, stored in disparate sources.

Head of Data Engineering Stephen Judd says, “On top of this, since Covid, there have been big organisational changes in the Trust, including new wards, which affected the data we work with. And a lot of our lookup tables were based on old national standards. Although we had a made series of updates to the standards and data dictionary, our Patient Administration System (PAS) and InView hadn’t caught up.”

In 2020, Torbay and South Devon received funding to upgrade their SQL server and jumped at the chance. Stephen Judd says, “We knew we needed to upgrade the InView system as well and seized the opportunity to present a business case for this. It was accepted – but we needed to implement by the end of the financial year – less than four months away. Normally, we would have planned twice as long for this type of data warehouse project.

The solution: A new, fully functional InView database and support to prepare and migrate

CACI agreed to work with Stephen and his team to deliver a new InView data warehouse against the tight deadline. Stephen explains, “CACI provided overall consultancy to plan the data warehouse migration. With many vacancies in our data team, we also used CACI consultants to backfill. Due to time and resource constraints, we didn’t have as much engagement with the information team and data team as we wanted. Moreover, some of our old source systems and extracts didn’t have an Information Asset Owner or anyone who understood the data architecture fully. We had to do a lot of interrogation analysis to bridge this knowledge gap. We wouldn’t have been able to deliver the project without CACI’s support with this.

CACI’s consultants worked with Stephen’s team to implement the latest version of the InView data warehouse for healthcare organisations. It brings together feeds from in-patient, outpatient, critical care, the old maternity system, neo-natal and paediatric and some community and extended data (from InfoFlex) that adds richness and detail to patient records – for example, information from GP discharge letters.

Torbay and South Devon’s core project embraced the core data feeds they knew best. Stephen’s team set a stretch goal to bring some of the Trust’s community data in. This was particularly challenging, as it was poorly defined and spread over eight systems.

Stephen says, “Some of the services had started setting up their own booking systems outside our main PAS and using InfoFlex. Drawing on CACI’s expertise and resources, we were able to merge these in, which has made our data more complete and accurate again.”

To improve outputs and reporting, the team replaced a daily, fixed format export routine originally written in the 1980s. They built new feeds for demographic, inpatient and outpatient data from the SWIFT bed management system.

The benefits: Data best practice from a proven solution and trusted partner

Torbay and South Devon NHS Trust could have chosen to build its own custom solution. But InView has a powerful advantage. Stephen explains: “If we create anything bespoke, we have to support it. And we don’t have capacity.

There has been a big shift because of Covid – the NHS is moving towards a more standardised national view of income. “InView means we can accommodate national SUS calculations and keep pace as our obligations increase each year, because it uses a recognised best practice approach. With InView, we have a proven, standard platform and can make local adjustments for a perfect fit to our organisation,” says Stephen.

For ongoing support, CACI’s team is responsible for upgrades and loading new tariffs. Stephen can focus his own engineers on getting the data right. This is key, because some of NHS England’s payment to the Trust relies on it. Stephen gives an example: “We discovered that a percentage of our outpatient activity had the wrong consultant speciality, which potentially reduces our national NHS income. With CACI maintaining InView, I have the resources to investigate and rectify that type of issue.

“The beauty of working with CACI is that they take ownership of everything they promise in the scope of the agreement, and fix it. They provided excellent project management. I didn’t have to chase up work or check every detail – you can only do that with real trust in the team’s capability and judgement to escalate when needed.”

“The InView data warehouse is a product that will last us ten or more years – it’s our one source of data for all key reporting so it’s a critical solution for the Trust. Amongst the many programmes I’m responsible for, it was a relief not to have to worry about this one, because CACI has earned our trust and confidence throughout a long working relationship. CACI’s engineers are extremely experienced and were able to jump in, ask intelligent questions, and deal with unfamiliar and unusual data feeds and systems! The project manager provided excellent communication throughout, so I didn’t need to intervene and always knew the latest status and progress.”
Peter Sheard, IT Programme Manager, Torbay and South Devon NHS Foundation Trust

Activating data for a flagship customer experience project for the RAC

Activating data for a flagship customer experience project for the RAC

The RAC provides complete peace of mind to more than 12.7 million UK personal and business members, whatever their driving needs. They’re famous for breakdown assistance, but they also provide motor insurance and a range of other services, including buying a new or used car, vehicle inspections and checks, legal services and traffic and travel information.

The Challenge: stepping up from outdated campaign tools

The RAC had outgrown its relatively basic campaign tool. They needed something more flexible and efficient to transform the existing manual and time-intensive process for campaign delivery. Their on-premise SQL solution was hosted by a third-party agency. Poor access to the data constrained the RAC marketing team, which needed to be more self-sufficient in campaign operations.

The RAC’s Data and CRM Strategy Leader, Ian Ruffle, says: “Because the legacy technology wasn’t efficient, it took over 48 hours to refresh the data. If it fell over, as it often did, because we were at the limits of the solution’s capability, it could take up to ten days from a customer being acquired to reflect that in the marketing solution. This was becoming a real problem.”

The Solution: future-proof MarTech and a flexible data platform

The RAC and CACI worked together to implement a suite of tools to transform the RAC’s marketing capabilities and to create the efficiencies and flexibility they needed. The first step was to build a single customer view (SCV) database using Snowflake. The pay-by-consumption processing function made it scalable and cost effective as well as future-proof. This gave the RAC direct access and control over their own data, which was a key requirement. Within Snowflake, CACI built a secure, accurate and compliant dataset, in line with the new GDPR requirements.

The database is hosted in the MS Azure cloud, and is refreshed and managed using Azure Functions, event triggers and DBT models. CACI’s resolution identity product, ResolvID also plays a part in the solution. It’s hosted in Amazon Web Services (AWS) and consumed in real time as event-triggered files are added into the database. This gives the RAC a complete view of each customer across multiple datasets and sources, allowing them to engage their customers in a more holistic way.

CACI implemented Adobe Campaign, Target and Analytics. The RAC and CACI worked together to migrate all their existing campaigns from their legacy solution into the new Adobe Campaign instance, automating everywhere that was possible.

The Benefits: self-sufficiency and an elevated customer experience

Ian explains:

This year we really have been enabled by the data activation project. We’re now self-sufficient to deliver campaigns and communications that meet the needs of our key business programmes. The solution has greatly reduced the time-consuming and manual tasks that the CRM team used to have to do, freeing them to work on more innovative projects. We’ve seen great results and are proud to have won the Data IQ Transformation with Data award.

Find out more

To find out more detail on how RAC approached its data and MarTech transformation, and more of the benefits the organisation has experienced as a result of the project, read the full case study here. If you’d like support in transforming your own MarTech stack do get in touch.

How to create a successful M&A IT integration strategy

How to create a successful M&A IT integration strategy

IT integration woman looking at laptopFrom entering new markets to growing market share, mergers and acquisitions (M&As) can bring big business benefits. However, making the decision to acquire or merge is the easy part of the process. What comes next is likely to bring disruption and difficulty. In research reported by the Harvard Business Review, the failure rate of acquisitions is astonishingly high – between 70 and 90 per cent – with integration issues often highlighted as the most likely cause.

While the impact of M&A affects every element of an organisation, the blending of technical assets and resulting patchwork of IT systems can present significant technical challenges for IT leaders. Here, we explore the most common problems and how to navigate them to achieve a smooth and successful IT transition.

Get the full picture

Mapping the route of your IT transition is crucial to keeping your team focused throughout the process. But you need to be clear about your starting point. That’s why conducting a census of the entire IT infrastructure – from hardware and software to network systems, as well as enterprise and corporate platforms – should be the first step in your IT transition.

Gather requirements & identify gaps

Knowing what you’ve got is the first step, knowing what you haven’t is the next. Technology underpins every element of your business, so you should examine each corporate function and business unit through an IT lens. What services impact each function? How will an integration impact them? What opportunities are there to optimise? Finding the answers to these questions will help you to identify and address your most glaring gaps.

Seize opportunities to modernise

M&A provide the opportunity for IT leaders to re-evaluate and update their environments, so it’s important to look at where you can modernise rather than merge. This will ensure you gain maximum value from the process. For example, shifting to cloud infrastructure can enable your in-house team to focus on performance optimisation whilst also achieving cost savings and enhanced security. Similarly, automating routine or manual tasks using AI or machine learning can ease the burden on overwhelmed IT teams.

Implement strong governance

If you’re fusing two IT departments, you need to embed good governance early on. Start by assessing your current GRC (Governance, Risk and Compliance) maturity. A holistic view will enable you to target gaps effectively and ensure greater transparency of your processes. In addition to bringing certainty and consistency across your team, taking this crucial step will also help you to tackle any compliance and security shortfalls that may result from merging with the acquired business.

Clean up your data

Managing data migration can be a complex process during a merger and acquisition. It’s likely that data will be scattered across various systems, services, and applications. Duplicate data may also be an issue. This makes it difficult to gain an updated single customer view, limiting your ability to track sales and marketing effectiveness. The lack of visibility can also have a negative impact on customer experience. For example, having two disparate CRM systems may result in two sales representatives contacting a single customer, causing frustration and portraying your organisation as disorganised. There’s also a significant financial and reputational risk if data from the merged business isn’t managed securely. With all this in mind, it’s clear that developing an effective strategy and management process should be a key step in planning your IT transition.

Lead with communication

Change can be scary, and uncertainty is the enemy of productivity. That’s why communication is key to a successful merger and acquisition. Ensuring a frequent flow of information can help to combat this. However, IT leaders should also be mindful of creating opportunities for employees to share ideas and concerns.

If you are merging two IT departments, it is important to understand the cultural differences of the two businesses and where issues may arise. This will help you to develop an effective strategy for bringing the two teams together. While championing collaboration and knowledge sharing will go a long way to helping you achieve the goal of the M&A process – a better, stronger, more cohesive business.

How we can help

From assessing your existing IT infrastructure to cloud migration, data management and driving efficiencies through automation, we can support you at every step of your IT transition.

Transitioning your IT following M&A? Contact our expert team today.

Learnings from CACI’s Activating Data event

Learnings from CACI’s Activating Data event

Back at the end of November 2021, during a small window of lockdown restrictions easing, CACI held an event in London for clients and prospects. After 20 months of not being able to meet in person, it felt great to be reunited to share insights and experience. 

Given the time that has passed, we wanted to make this event memorable for all the right reasons. To do this we organised client speakers from the RAC, Laithwaites Wines and Domino’s Pizza Group. Recognising that many of you want to hear from your peers rather than us. 

“Activating data to deliver seamless customer experiences” was the title of the event we decided on. Granted it’s a mouthful to say, but we felt that the topic of activating data into the customer experience is overlooked. Often falling between the IT, data, and marketing functions. When it comes to delivering a customer experience strategy that connects across all channels and is consistent it requires all these business areas to work together. 

In this blog post I want to pick out some of the important client messages from that event. You can watch all the videos here.

Takeaway 1: Need for multi-disciplinary change teams 

Ian Ruffle and Jenny Cann spoke about the RAC’s implementation of Adobe Campaign and Snowflake. The project has been a big success for the RAC, delivering new use cases and positive benefits (including a reduction in inbound calls). 

To successfully deliver this type of change, Jenny showed how RAC and CACI formed a core decision making team across technical and marketing disciplines. This group provided clear direction for the project and united teams around a single vision for delivery. 

Watch the RAC case study

Takeaway 2: Don’t forget the creative 

Domino’s Pizza Group shared the ingredients of their journey to deliver personalised messages to every customer. Hayley Pryde of Domino’s introduced how this transformation has been delivered through good technology, having the right people, developing test & learn processes, and then selecting solid agency partners.  

An added ingredient was the need for new creative assets that can be personalised in every channel. This required new imagery, a variety of copy options, and strong integration between creativity and technology. Assets needed to work in multiple channels and be relevant to the recipient. For example, if a customer always orders vegetarian options, it’s less effective to use “mighty meaty” imagery in the campaign. 

As Domino’s Pizza Group have discovered, having the best technology and processes will only get you so far if the creative assets are all the same. For this reason, they are working with CACI’s creative studio to produce a wide range of personalisable assets for performance and direct channels. 

Watch Domino’s Pizza Group talk about creative asset personalisation.

Takeaway 3: Get closer to the customer 

Through lockdown Laithwaites Wines saw a change in their customer profile. Whilst their loyal base of wine buyers continued to purchase, new customer groups came to the brand looking for great wine that could be delivered to their home.  

With a growing base of customers, Laithwaites Wines worked with CACI to understand the UK market for wine buyers. Using Laithwaites’ data, CACI’s demographics and lifestyle data, and market research we created a market segmentation that could be applied to Laithwaites’ business strategy. 

Personas and market plans were built from the segmentation, enabling the business to understand the differences in customer buying habits and needs. For each segment, core value propositions were drawn out and applied to communications. Importantly for Laithwaites Wines, the segments provided a way to calculate addressable headroom for each segment to set very specific targets for growth. 

To listen to James and Sophie talk-through Laithwaites Wines’ approach to segmentation, click here.

Eight crucial steps for Telcos to get TSR ready

Eight crucial steps for Telcos to get TSR ready

Following the introduction of the Telecommunications (Security) Act into UK law in late 2021, all telecommunications providers will soon need to comply with ‘one of the toughest telecoms security regimes in the world’ or risk financial penalties up to £10m.

With the clock counting down for Telcos to enter a new era of security, we consider the critical steps for providers to prepare for the regulatory road ahead.

1. Identify your gaps

Understanding your current state is the first step in achieving a successful transformation. A full audit of your security strategies, plans, policies, and effectiveness will expose your weaknesses and gaps, enabling you to take the right actions to protect your business and ensure compliance.

2. Prioritise your most pressing threats

While gathering data can provide better visibility of your network, taking reactive action to lower your risk isn’t the most efficient approach. Establishing levels of prioritisation will ensure your resources are being used to reduce risk in the right areas.

3. Get the right people in place

From gap analysis to operating model design, programme delivery, and reshoring, it’s likely you’ll need more people in place and new competencies developed. Getting the right partnerships and people now is key to getting ahead.

4. Incorporate legacy issues into your planning

Today’s telecommunications industry is built on multi-generational networks, and legacy systems continue to underpin critical infrastructure. While extracting these systems is not going to happen overnight, dealing with your legacy infrastructure should be an integral part of planning your implementation of the new Telecoms Security Framework.

5. Implement transparent designs

Failing to disclose evidence of a breach could result in a £10m fine, so built in transparency and traceability are key to your programme. Consider the likely information requests that are to come to ensure your design changes enable clear tracking and reporting.

6. Embed a security-first focus

Mitigating the risks facing the UK’s critical national infrastructure is the driving force behind the TSRs, and telecommunications providers will need to ensure that this mindset is embedded in the everyday. Buy-in from the business is core to any cultural shift, so align your leadership with a shared, cross-functional vision and get some early delivery going to build gradual momentum.

7. Prepare for more legislation

In November 2021, the Government announced The Product Security and Telecommunications Infrastructure Bill (the PSTI) to ensure consumers’ connected and connectable devices comply with tougher cybersecurity standards. As cybersecurity evolves, so will the threats to organisations, and telecommunications providers must be prepared for more regulatory oversight.

8. Embrace the benefits of built-in security

Ultimately, security that is built in rather than bolted on will enable providers to offer better protection and performance for customers, as well as foster trust with greater transparency. While the industry may not have been seeking the Telecoms Security Act, its passing prompt action to remove the constraints of old and reimagine and reshape to seize the opportunities of a new era.

For more information about TSR, download The impact and opportunities of the Telecoms Security Requirements report.

How to spot a failing outsourced relationship

How to spot a failing outsourced relationship

A relationship breakdown is never easy, not least when it’s with your IT outsourcing partner. But what makes a seemingly good relationship go bad, and can you spot the signs of impending IT outsourcing failure before it’s too late? To get some insight from both sides of the relationship, we asked Backbone Connect Co-founder and Director, David McLeod, as well as our own CACI Network Services Sales Director, Liam Delaney, to share their outsourcing experiences, reveal the red flags to watch, and the secret to maintaining a successful relationship with an IT outsourcing partner. Here’s what they told us…

1. Communication has broken down

One of the earliest warning signs that your relationship with your IT outsourcing partner is flagging is that the frequency of your communication has dropped. “There’s always a honeymoon period with any new outsourcing relationship – the energy levels are high, and contact is constant,” explains David. “The issues arise when that contact becomes less routine and conversations turn forced and fractious,” he continues.

“Confusion about how a team should communicate with their outsourcing partner can also lead to protracted conversations and frustrations from both sides of the relationship if they’re not clearly defined at the outset,” says Liam. Further, changes over time can significantly contribute to communication barriers. “Through the duration of any long-term outsourcing relationship, team members leave, and a legacy starts to develop, which limits the potential of your outsourcing partnership,” says David. Liam agrees, “Whenever there’s a major personnel change on either side of the partnership, it’s time to review the service and make sure that it’s still meeting your needs.”

2. The vision has become (or already was) blurry

While both David and Liam agree that a successful IT outsourcing relationship is one that evolves over time, Liam highlights the necessity of starting the relationship with clear expectations. “You can’t outsource a problem that you can’t define,” he warns. “Outsourcing partnerships can bring a wealth of expertise and experience into your team as well as achieve cost savings, but you need to be clear on what success you’re looking to achieve.” If the goals aren’t clear, it can be difficult for an outsourcing provider to take effective action.

David also advocates working with outsourcing partners whose cultural values align with your business to ensure longevity in the relationship. “Your business’s culture is the one constant, unchangeable thing, so it should be one of the key measures you use when considering any potential outsourcing provider.” He adds, “Put simply, if you’re wearing t-shirts, and they arrive in business suits, you’re likely to have a problem.”

3. Fingers are being pointed

“When something goes wrong and blame is being thrown around, you stop being on the same team and your pathway forward becomes blocked,” says David. Liam agrees, “A good outsourcing provider is one that acts as an extension of your team, always looking to add value and deliver positive outcomes, especially when tackling an unexpected challenge.”

While it’s important to understand why a problem has occurred, both David and Liam agree that maintaining open, honest and constant communication can ensure both sides of an outsourcing relationship resolve conflicts and challenges together, although David notes that “when you seem to have a stream of issues, a stigma can become attached to the outside party, making it difficult for that partnership to continue effectively if it’s not addressed.”

Liam says that establishing a communications flow which facilitates continuous feedback is one way to avoid minor problems becoming bigger issues, although he also acknowledges the value in a proactive vendor – “At CACI, we’re always trying to anticipate our clients’ potential roadblocks and challenges, so we’re providing solutions before something becomes a problem.”

4. Your contract has become a constraint

A contract provides both parties in an outsourcing relationship the benefit of structure and protection, but it can become a barrier to progress when projects pivot in a new direction. Working with a vendor that can be flexible and offer an element of elasticity in their approach can help to avoid partners becoming stuck in a bind.

However, the size of an outsourcing provider can also impact on how agile a partner can afford to be, warns David. “Smaller organisations are typically more agile than bigger providers, but they can be highly volatile as they grow and evolve, which can lead to issues later. On the flip side, a very large outsourcing provider may not be able to offer the personal, value-add partnership that you’re looking for.”

Liam also advises that businesses pay attention to the finer details when firming up their outsourcing requirement. “It’s important to consider the unexpected and unusual use case scenarios. You can’t capture everything, but having awareness and alerting your vendor of the potential changes and challenges ahead means they can be prepared to act and adapt, preventing your project from coming to a standstill.”

5. You’re not growing together

“A clear sign that your outsourced relationship isn’t working is when you start to feel anchored,” says David. An outsourced relationship that continues to evolve and enhance your business as it grows is one that is truly valuable according to our experts. One way to form a relationship that adds long-term value is to select an outsourcing partner that has a wider capability offering. “I’m always thinking about the longevity of a relationship, looking beyond the initial requirement, and thinking about what else we can do to add value to our clients,” says Liam.

Nonetheless, capability isn’t the only thing to look out for. As Liam explains, having a future-focused mindset is also critical to a long-standing relationship. “I believe that the most successful partnerships are the ones where the provider brings both vision and value. They’re not just focused on what the client currently does, but they’re looking at what else they can be doing to improve.”

However, both our experts noted that, like any relationship, an outsourcing relationship requires investment and trust to realise its full potential. “It’s all about building and nurturing a partnership,” says Liam. David agrees and adds, “Trust is critical, and it’s not established overnight. Take the time to get the basics right – once you’ve got that with the right partner, you can achieve much bigger things.”

Looking for an outsourcing partner to help with your network operations? Contact our expert team today

3 network transformation opportunities – and how to make them happen

3 network transformation opportunities – and how to make them happen

Exploring network transformation opportunities

With digital transformation initiatives high on many organisations’ agendas and the impact of COVID-19 changing how most of us work forever, network transformation has never been more important.

And the truth is, there are a wide range of network transformation vendors to choose from. But most take a transactional approach to network transformation, delivering little value beyond the basic works carried out.

Rather than an “in and out” service, great network transformation relies on an end-to-end partnership-based approach, with your vendor working closely to understand all your requirements. It can also sometimes mean working across multiple lines of business and projects to deliver network transformation programmes at scale.

In working on multiple network transformation projects with one of our major transportation clients, there were some interesting opportunities we’d like to share. Here are three potential opportunities to be had by working with a network transformation specialist.

Opportunity #1 – Turn spare network capacity into additional revenue

For organisations with vast internal networks, there’s significant opportunity to commercially monetise spare capacity and offer greater flexibility to customers.

With a significant fibre network across its estate stretching tens of thousands of miles, our client realised that any spare capacity could be used for commercial applications to help generate additional revenue.

Using an end-to-end delivery process, we developed and launched a dark fibre service to help our client deliver connectivity as a service, in a way that was repeatable and efficient.

We kicked off the project by mapping out the client’s service lifecycle to identify any capability gaps. Once this was established, we brought together a selection of our client’s stakeholders virtually and ran interactive workshops to walk through draft processes, focusing on providing end customer service.

Following a successful service launch, several end customers now use our client’s services, with our client driving continuous improvements across the network. And we’re now working with our client to deploy the service across its wider network and develop a service model and approach for future deployments – allowing our client to develop its offering.

Opportunity #2 – Tackle customer complaints to strengthen relationships

In large organisations, it can often be a challenge to discover and resolve issues that directly impact customers. Following the regionalisation of our client’s legacy telecom assets, our client found that many of its asset managers were concerned about whether its legacy voice estate was fit for purpose.

Working with our client’s leadership team, we devised and managed a service improvement plan, which involved understanding the issues and what was needed to resolve them.

To help stakeholders mobilise the plan, we set up management reporting processes and acted as an intermediary between our client’s leadership and account management teams.

In just four weeks, we helped our client reach a resolution around its legacy voice estate, and moved the focus to other areas of concern – delivering improved service to our client’s regions.

Opportunity #3 – Dramatically reduce data centre costs

Outdated technology can be a significant drain on resources. And while it can be all too tempting to throw money and resources at the problem, this strategy can often cause more problems than it solves.

Our client had an ageing data centre infrastructure which was interfering with its ability to deliver a reliable service. What’s more, it was keen to ensure its mission-critical applications were always available. With its legacy technology approaching end of life and support, we recommended an infrastructure migration.

We worked closely with key stakeholders to create a test organisation at the start of the project to support the migration, helping our client build two new data centres with modern technology stacks.

Ensuring a thorough assurance process was used throughout to maintain regulatory compliance, we oversaw the design, implementation, and migration phases. And to confirm all programme deliverables were managed correctly, CACI developed a project management and testing platform using Jira and Zephyr.

By working closely with our client throughout the project, we helped the company save £40K and delivered the project two months ahead of schedule. Looking to the future, we’re now working with our client in an advisory role, helping it to shortlist an operating partner.

Network transformation: a world of opportunity

While network transformation opportunities can be wide-ranging and cover several lines of business, it’s important to select an outsourced vendor that also understands the importance of being a familiar point of contact.

Often embedded in clients’ teams for maximum impact, our end-to-end services allow our clients to benefit from a portfolio of skills and resources, helping them free up their teams to focus on more strategic activities.

To find out more about how we can help you design and implement network services – and even unite third party stakeholders – across your organisation, get in touch with our team of experts today.