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White Papers

Outsourcing 2.0 and the rise of the boutique company.

How can you get there?

How can you prepare for the future of construction, today?

Discover how to develop insightful and effective personas.

How to make sense of an increasingly complex marketing technology ecosystem.

Discover emerging patterns.

Forecaster is an advanced demand forecasting application. Discover three Forecaster case studies

A guide to using customer insight to drive a profitable retail location strategy

Discover how you can harness the power of data to enhance your digital marketing and create

A guide to optimising business performance in the leisure industry

Customer Data Platforms have shot up the hype curve of marketing technology but what is a CDP

4 tips on getting work-life balance right for your field sales team  

Discover how to succeed in a cookie-less world

I.T. Integration in M&A doesn't have to be painful. Read our guide for better outcomes.

A practical guide to getting the most from your Data Management Platform 

How changing behaviours will impact the channels banking customers use

What's ahead for BI, and how can you make sure you are prepared?  

DMP? Data lake? Big data? Let us explain.

Assessing how well the UK's health insurance industry handles the essentials of digital

Results of our digital marketing scorecard on the UK car insurance industry

How to choose the right data source for local authority decision-making

How to improve police insight and decision making with blended data

The Rise of Shopper Engagement

A guide to evolving call centre forecast accuracy to improve service levels and optimise

Every year we compile a ranking of the Top 100 places to live across the UK

Find out how well the UK's retail industry is handling the essentials of digital marketing.

The results of our research into how well the UK Travel industry is performing in digital

Find out how well retail banks are handling the essentials of digital marketing related to their