Forecasting

Let’s look at what’s going to happen next for your business, so you can set up your next marketing moves to sustain performance. Using your own data and proven external datasets, we predict changing market conditions and customer behaviours to forecast the long-term impact on your business.

Performance forecasting identifies, measures and validates the factors that influence sales in your business. Key drivers may include marketing spending, competitor activity, the economy, seasonal and environmental factors. We can help you understand how they work together to determine performance. Then, we can model sales predictions based on future conditions.

Futureproof your business

When you know what’s round the corner, you can have campaigns and activities ready to make the most of opportunities and mitigate threats. Forecasting insights can influence everything, ranging from pricing and promotions to campaign targeting and messaging. If you wait until market changes affect your performance, you’re on the back foot and scrabbling to recover. With forecasting to guide you, you can be prepared for whatever your customers and markets will do next.

Futureproof your sales and marketing 

You need evidence-based forecasting that takes in data about all the relevant factors for stellar sales and marketing planning.

  • Identify emerging threats and opportunities
  • Set realistic targets and expectations
  • Make changes that have an impact
  • Drive good outcomes
  • Mitigate risks

Future visibility is crucial to set strategy, stay competitive and keep customers satisfied as trends and markets evolve. We can help you blend the internal and external data you need to give you a constant view of the horizon. Better yet, we put the power into your hands with interactive reports and planning tools in BI dashboards that keeps insight current, based on the latest data. 

CACI’s Head of Analytics steered our retention project so we can use propensity modelling on top of the lookalike datasets.

Julian D'Aguiar, Customer Data Manager, OneFamily

CACI’s data scientists are profiling experts and they share sector knowledge with us as well as providing modelling expertise.

Martin Walton, Asset Planner, Scottish Water

Capabilities

Customer Segmentation

Understand every aspect of the needs, behaviours and preferences of your customers and prospects

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Marketing Attribution

Sophisticated insight to explain the cumulative effect of multi-channel campaigns for optimisation

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Predictive Analytics

Powerful AI & ML analytics tools monitor behaviour, response and context, for personalised marketing

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Data Visualisation and Reporting

Make decisions based on insight you can trust, presented in a clear and meaningful way for everyone

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Case studies Case studies

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Case study
Case study

Why Taunton is a perfectly balanced place to live

Tolga Necar
8 Apr 2024

NHS data effectiveness planning in the real world

Susan Brooks
4 Apr 2024

Ready, set, go! Making change happen in the NHS data ecosystem

Susan Brooks
4 Apr 2024

Why St Neots is a perfectly balanced place to live

Tolga Necar
5 Mar 2024

Appeals and school admissions: how to handle them efficiently

Marcus Le Brocq
28 Feb 2024

Managing oversubscription criteria in the school admissions process

Marcus Le Brocq
28 Feb 2024